newQ, a sweets shop born on Kokusai-dori in Okinawa, is opening a new location at Naha Airport on Sunday, June 21, 2026. With a concept of "delivering a new Okinawan standard," the brand blends the distinctive flavors of Okinawa with fresh, contemporary ideas.
Since opening its flagship Kokusai-dori location in July 2022, newQ has built a loyal following. The new store will be located on the 2nd floor of Naha Airport, within the domestic-international connecting corridor (Yuinichi Street on the international side). In addition to newQ's premium gift items, the location will also offer 100% Ishigaki Island pineapple juice.
The store name is a portmanteau of "Ryukyu" — the historical name for Okinawa — and "new." The capital Q stands for "Question," representing the wish for visitors and residents alike to discover a "New Question," a whole new side of Okinawa.
Opening Campaign
To celebrate the new opening, customers who spend ¥5,000 or more (tax included) will receive an original newQ Naha Airport eco bag as a gift.
Store: newQ Naha Airport
Campaign Period: From Sunday, June 21, 2026
While supplies last.
Tida Pine: Award-Winning Okinawan Pineapple
Most of the pineapples used in newQ's products are "Toume-san's Tida Pine" from Ishigaki Island — a new variety developed over more than eight years by master farmer Toume, earning the Minister of Agriculture, Forestry and Fisheries Award at the 10th National Fruit Juice Technology Management Division competition in 2009. The greatest characteristic of this pineapple is its exceptional sweetness in every drop of juice. "Tida" means "sun" in the Okinawan dialect, and among the nation's top pineapple-producing region, only Toume-san can grow this particular variety.
Naha Airport Exclusive: Pine Brownie
A smooth chocolate cake made with Okinawan black sugar powder and couverture chocolate, decorated on the surface with a pineapple pattern drawn using dough made from Okinawan-grown pineapple purée (Tida Pine). Enjoy the harmony of couverture chocolate and pineapple.
- 4 pieces — ¥1,300 (tax included)
- 8 pieces — ¥2,300 (tax included)
NewQ Tart (ニューキュータルト)
A fruit pâte de fruit made by simmering Okinawan pineapple juice, combined with mango granule-infused white chocolate cream and macadamia nuts, sandwiched between cookies containing Okinawan black sugar powder. The refreshing sweetness of pineapple, rich cream, and the texture of nuts come together in newQ's signature piece.
- 3 pieces — ¥1,150 (tax included)
- 5 pieces — ¥1,900 (tax included)
- 8 pieces — ¥2,950 (tax included)
Papapapapain Tart (パパパパパインタルト)
Chocolate made with Tida Pine pineapple powder from Ishigaki Island, Okinawa, and coconut milk powder-infused chocolate cream, layered in two tiers on a cookie containing Okinawan black sugar, then baked for a crispy finish. Enjoy the crisp tart texture paired with the refreshing sweetness of pineapple.
- 4 pieces — ¥1,100 (tax included)
- 8 pieces — ¥1,900 (tax included)
100% Ishigaki Island Pineapple Juice
A luxurious juice made from pineapples sourced from contracted farms on Ishigaki Island. The rich sweetness and refreshing tartness of pineapple fill the palate. Frozen pineapple pieces are included in the drink, making every last sip enjoyable.
- Pineapple Juice — ¥750 (tax included)
Store Information
Store Name: newQ Naha Airport
Address: 150 Kagamizu, Naha City, Okinawa — 2nd floor of Naha Airport, domestic-international connecting corridor
Hours: 7:00 AM – 8:30 PM
Instagram: https://www.instagram.com/gogo_newq
