Vanillage (バニラージュ), a sweets brand specializing in vanilla, is opening its first permanent store in the Tokai region. The new location opens at Matsuzakaya Nagoya Main Building B1F on Wednesday, July 1, 2026. The brand's signature light blue color scheme and hummingbird motif mark the entrance.
Store Details
Store Name: Vanillage (バニラージュ)
Address: 3-16-1 Sakae, Naka-ku, Nagoya, Aichi 460-8430 / Matsuzakaya Nagoya Main Building B1F
Phone: 050-1782-7000
Hours: In line with Matsuzakaya Nagoya store hours
Closed: In line with Matsuzakaya Nagoya store closures
Access: 5-minute walk south from Exit 16 of Sakae Station (Nagoya Municipal Subway Higashiyama Line)
Featured Products
glacé Macarons Parisiens — 5-Pack
glacé Macarons Parisiens (グラス・マカロン・パリジャン) 5-pack — ¥1,782 (tax included)
The macaron shell has an outer texture described as a cross between a cookie and a marshmallow, while the inside evokes the feel of monaka (wafer) or caramel. Once it melts on the tongue, the shell blends with the ganache cream inside, delivering a rich flavor and an intense vanilla fragrance.
The ganache cream uses fresh milk from Hokkaido. By applying a special production technique during the mixing of white chocolate and fresh cream, the moisture is preserved to the extreme and the mixture is emulsified, resulting in an exceptionally smooth cream with a melt-in-the-mouth finish.
Vanilla Baumkuchen
Vanilla Baumkuchen (バニラバウムクーヘン) — ¥2,268 (tax included)
Assorted Box — 12 pieces
Assorted Box 12-piece (アソートボックス12個入) — ¥1,890 (tax included)
Real vanilla beans are said to be more valuable than silver. Vanillage focuses on this familiar yet often overlooked ingredient, crafting sweets that bring out the true characteristics of genuine vanilla — moving from "basic flavor" to "most vanilly."
Nagoya Grand Opening Commemorative Set (First Release)
To commemorate the first permanent store opening in the Tokai region, a limited "Nagoya OPEN Commemorative Set — First Release" will be available for the first five days.
Price: ¥2,700 (tax included)
Sales Period: Wednesday, July 1 – Sunday, July 5
Quantity: 50 sets per day (while supplies last)
Contents: Diamant Vanille 4-piece / Vanilla Macarons 5-piece / Cacao Vanille 4-piece
About Vanillage
Vanilla is a flavor everyone has known since childhood, yet few people have experienced its true aroma. Vanillage was founded with the idea of delivering a moment of supreme relaxation through the sweet scent of vanilla to those caught up in their busy daily lives. The brand offers a wide lineup that only a vanilla sweets specialist can provide.
Madagascar Bourbon Vanilla
The vanilla used by Vanillage is Madagascar Bourbon vanilla — produced in Madagascar and the surrounding islands. The name derives from what was once called the "Bourbon Islands," the region now known as Réunion (a French overseas department). The brand uses AMPIANA VANILLA, a Grade A product with beans over 16 cm long, grown without pesticides or chemical fertilizers and certified organic by the United States. It delivers the quintessential vanilla aroma: straightforwardly sweet and richly fragrant.
Social Contribution
A portion of Vanillage sales is donated to World Vision Japan (NPO). Schools have been built in five countries to date — Myanmar, Bangladesh, Kenya, Sri Lanka, and Indonesia — and the brand continues to provide educational support funding for children in Asia and Africa.
