Shabon Dama Soap Co., Ltd., a pioneer of additive-free soap based in Kitakyushu, Fukuoka Prefecture, is opening its very first pop-up shop, "Shabon Dama Soap Our SHABON Room," at Fukuoka PARCO. The event runs from March 28 (Sat) through April 5 (Sun), 2026, in the main building's B1F event space.
The pop-up marks the company's debut in direct retail events and offers visitors the chance to try and purchase products from the "Our SHABON" skincare series, including the brand's first-ever toner — "Shabon Dama Bare Skin Toner" — which just went on general sale this month. Interactive experience content at the venue includes a digital skin diagnosis that checks your approach to skincare, and a touch-up corner where guests can try the cleanser, toner, and UV product directly on their skin. An original merchandise corner and capsule toy machine are also available.
Event Details: "Shabon Dama Soap Our SHABON Room"
Period: March 28 (Sat) to April 5 (Sun), 2026
Hours: 10:00 AM to 8:30 PM (final day closes at 6:00 PM)
Location: Fukuoka PARCO Main Building B1F Event Space (2-11-1 Tenjin, Chuo-ku, Fukuoka)
Concept:
"Shabon Dama Soap Our SHABON Room" is a space for stepping away from the busyness of everyday life to reconnect with your skin and your mind. Through time spent reflecting on "simple, essential beauty," visitors can experience the gentle, additive-free philosophy that Shabon Dama Soap has long championed — an immersive event designed to quietly reset both skin and spirit.
Official Special Page: https://www.shabon.com/popup/
Experience Content
1. Photogenic Photo Spots
At the venue entrance stands a "room door" symbolizing the pop-up's world — a portal into a non-ordinary space designed to help visitors unwind and relax. A photo mirror is also available, encouraging guests to snap and share from the moment they arrive.
2. Know Your Skin: Digital Skin Diagnosis
A digital skin check called "Oteire Mind" lets guests answer a series of questions to understand their current skincare habits. Questions like "What's your skincare routine on a day you don't go out?" or "How do you feel when trying a new skincare product?" reveal results with a playful twist — findings that might make you chuckle while also getting you to rethink your daily routine and discover Shabon Dama's approach to "simple, not-too-much care."
3. "Our SHABON" Series Touch-Up Corner
The touch-up corner lets visitors try the three products in the "Our SHABON" skincare lineup directly on their skin: "Jun Sekken Facial Cleanser," "Shabon Dama Bare Skin Toner," and "Shabon Dama UV." Staff are on hand to share details about the brand and its commitment to additive-free ingredients and environmental care.
4. Learn About Shabon Dama Soap Through Four Topics
A panel display covers the history and ethos behind Shabon Dama Soap across four topics. Guests who vote for the topic that resonates most with them will receive one of three original sticker designs as a gift.
5. Original Merchandise
Event-exclusive merchandise is available for purchase, including a drawstring gift pouch, a pocket mirror, and a mesh pouch. A capsule toy machine featuring popular "Mejirushi Charms" is also available exclusively at this pop-up.
About the "Our SHABON" Skincare Brand
"Our SHABON" (pronounced "Awa Shabon") is a skin health care brand born from Shabon Dama Soap, a company that has long supported people with sensitive and dry skin. The name is a play on "awa" (bubbles, evoking soap bubbles) and "Our" (representing both maker and user). The brand aims to support naturally healthy skin that can perform at its best.
Shabon Dama Soap established the "Our SHABON" brand in 2024 to mark the 50th anniversary of its additive-free soap manufacturing and sales. The first product, the "Jun Sekken Facial Cleanser," launched in March of that year, followed by the "Shabon Dama UV" sun protection product in February 2025 — the company's first sunscreen. This year, the lineup expanded further with the "Shabon Dama Bare Skin Toner," a minimalist formula using just five ingredients. The Fukuoka PARCO pop-up offers visitors, particularly younger audiences, a hands-on opportunity to try these products and take a closer look at their own skin.
