Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
UMAbred PARK, the fictional theme park brand that turns real active and retired racehorses into chubby "UMA" characters, unveils its second themed world, "Sea and Pirates," with pop-up shops at Shinjuku Marui Annex from August 21 to 30 and Niigata Mitsukoshi Isetan from August 25 to 31, featuring new merchandise and a stamp rally.
Onsen Villa Hanamomiji, a one-group-per-night exclusive villa in Kyoto's Amanohashidate area, has added a private sauna built with Japanese domestic wood alongside the natural Silver Hot Spring, a beauty bath known for its silky texture, all located within a single villa reserved for one party a day.
The eeo Kuji online lottery for the mobile game What in HELL is bad? has launched, featuring newly drawn full-body and mini-character illustrations of the Seven Deadly Sins' demon kings styled around a bad-boy back-alley outfit theme.
White Cat Project NEW WORLD'S has launched a new event called Wings of Summer Memories on August 14, 2026, featuring a summer-festival story alongside a character gacha starring yukata-clad Luka, Rain, and Sylvia, limited-time jewel packs, and an official X repost campaign.
On Wednesday, August 19, Afternoon Tea LIVING adds two new collections to its tea-scented fragrance series TEA MEMORIAL — the seven-item Kyoho Assam Collection, built around a fresh autumn scent, and the five-item Rich Collection, formulated with beauty ingredients for deep hand and body moisture. Both collections, with scents supervised by tea creator Yuko Hirano, launch at Afternoon Tea LIVING stores nationwide and the official online store.
Jewelry brand agete introduces agete & DEARS, a new line that reimagines traditional bridal and memorial jewelry as a freer, more personal way to carry feelings for loved ones and for yourself. The collection launches on August 13, 2026, exclusively at five agete storefronts.
CTW's RPG Arifureta: From Commonplace to World's Strongest - Rebellion Soul, available on the G123 gaming platform, has launched a collaboration event with the anime OVERLORD, featuring characters like Ainz, Albedo, Shalltear, and Aura & Mare, along with limited companion characters, costume skins, and event quests, running from August 13 through September 2, 2026.
Kujibikido's new online lottery features mini character illustrations from Assassins Pride, with prizes including round cushions, acrylic stands, and stickers, plus a follow-and-repost campaign, running August 20 to September 17, 2026.
A pop-up shop event for the TV anime series "Blue Lock" will be held at TOWER RECORDS SHIBUYA SUNSHINE CITY ALPA BRANCH in Ikebukuro and on TOWER RECORDS Online from September 4 to September 13, 2026, featuring new merchandise with specially drawn "conductor" and "suit model" themed artwork and event purchase bonuses.
New Bocchi the Rock! merchandise featuring original illustrations of the band members in retro outfits goes on sale August 15, 2026, and Animate stores nationwide will run a bonus fair through September 6 that rewards qualifying purchases with one of five bookmark designs.
Photomatic self-photo booths mark Bonobono's 40th manga anniversary and 10th anime anniversary with new frames, including a collaboration with QuizKnock, at 20 locations across Japan from August 17.
New merchandise for the TV anime Corrector Yui, featuring original illustrations by manga artist Kumiko Saiki, is now available at eeo Store online and, starting August 13, at Anime Culture Center by eeo, including can badges, acrylic cards, acrylic stands, and a canvas board.