PRESS BUTTER SAND, the butter sand specialty shop operated by BAKE Inc. (Headquarters: Minato-ku, Tokyo; CEO: Eiichi Kasai), is bringing back its Chestnut Butter Sand with a fresh new look this fall, going on general sale from Tuesday, September 1, 2026. BAKE Membership Program members get early access starting Saturday, August 15, 2026.
A Deeper Chestnut Flavor in Every Layer
As the bustle of summer settles and autumn brings a slower pace for quiet moments alone or time spent with family and loved ones, PRESS BUTTER SAND is renewing its Chestnut Butter Sand as a treat to accompany the season's flavors.
The renewed version pushes the chestnut flavor even further, working it into every layer. A newly developed chestnut butter caramel made with Italian chestnut paste now joins chestnut in the cookie and the butter cream, so all three components carry the flavor.
The chestnut butter cookie is mixed with mochi-awa (a glutinous foxtail millet), whose light, popping texture adds a pleasant accent to the overall bite.
The moment the bag is opened, the aroma of chestnut drifts up; the first bite brings out its richness, and the flavor lingers pleasantly afterward — a treat suited to the slow, quiet evenings of autumn.
With its new look to match, the renewed Chestnut Butter Sand is meant to accompany the season's gentle moments: a little self-care as autumn deepens, a companion to reading, or tea time with family and loved ones.
Product Details
Chestnut Butter Sand (5-piece box)
To let the chestnut flavor come through more directly, PRESS BUTTER SAND developed a new chestnut butter caramel using Italian chestnut and layered it with a rich, deep chestnut butter cream. The chestnut-flavored cookie is mixed with mochi-awa, adding a pleasant popping accent to its crisp texture.
- Price: ¥1,512 (tax included)
- Available at: PRESS BUTTER SAND stores nationwide, PRESS BUTTER SAND event spaces nationwide, BAKE the SHOP stores nationwide, the official online shop BAKE the ONLINE, Rakuten Ichiba, Yahoo! Shopping, Amazon, au PAY Market, and LINE Gift
Not carried at some stores. - Sales period: Tuesday, September 1, 2026 – Saturday, October 31, 2026
Early Access for BAKE Membership Program Members
Ahead of the general release, BAKE Membership Program members can purchase the Chestnut Butter Sand (5-piece box) early through the official online shop "BAKE the ONLINE," starting Saturday, August 15, 2026.
- Early access period: Saturday, August 15, 2026 – Monday, August 31, 2026
Limited quantity; sales end once stock runs out.
Delivery date can be specified.
About the BAKE Membership Program
Operated by BAKE INC., this membership program can be used both at physical stores and on the official online shop "BAKE the ONLINE." Points earned with each purchase can be applied toward future purchases, and members also get access to early sales and special promotions.
Also Launching: A 3-Piece Set for Tasting Multiple Fall Flavors
Alongside the standard Butter Sand and the renewed Chestnut Butter Sand, the "Recommended Set [Chestnut / Honey Sweet Potato Butter]" goes on sale the same day, adding one piece of the returning fan favorite Honey Sweet Potato Butter Sand — a well-received flavor making a comeback after last year.
The set lets you enjoy several autumn flavors at once, whether as a treat for yourself or a casual gift.
Product Details
Recommended Set [Chestnut / Honey Sweet Potato Butter] (3-piece box)
- Price: ¥945 (tax included)
- Available at: PRESS BUTTER SAND stores nationwide, PRESS BUTTER SAND event spaces nationwide, BAKE the SHOP stores nationwide, the official online shop BAKE the ONLINE, Rakuten Ichiba, Yahoo! Shopping, Amazon, au PAY Market, and LINE Gift
Not carried at some stores. - Sales period: Tuesday, September 1, 2026 – Saturday, October 31, 2026
About PRESS BUTTER SAND
Under the philosophy of "Made honestly, felt honestly," PRESS BUTTER SAND is a butter sand specialty shop built around quality ingredients and careful craftsmanship. Since opening inside Tokyo Station in 2017, the brand has expanded to stores across Japan and grown into one with a presence overseas as well. Its cookies are baked using the "hasami-yaki" technique from traditional Japanese confectionery to remove excess oil, balancing texture and flavor, while a simple, butter-forward butter cream and butter caramel are sandwiched between crisp cookie layers for a two-layer finish.
