Sekai no Yamachan, the Nagoya-born izakaya chain known for its Phantom Chicken Wings (幻の手羽先), is opening its second Sendai restaurant, Sekai no Yamachan Sendai Asaichi-dori, on September 25 (Fri), 2026. The new location joins the existing Sekai no Yamachan Sendai Ichibancho, which has been popular with many customers, and the two restaurants will hold a joint opening campaign together, including a limited-time Nagoya Meshi Matsuri (Nagoya food festival) menu, two connecting stickers, and store-exclusive gifts.
Store Information
Name: Sekai no Yamachan Sendai Asaichi-dori
Address: Daini Kanema Building, 2F, 3-8-8 Chuo, Aoba-ku, Sendai, Miyagi 〒980-0021
Opening date: September 25 (Fri), 2026
Seats: 148
Hours:
- Weekdays: 4:00 PM to 11:00 PM
- Saturday: 11:00 AM to 11:00 PM
- Sunday & holidays: 11:00 AM to 10:00 PM
Nagoya Meshi Matsuri: Nagoya Flavors Come to Sendai
To mark the opening, Sekai no Yamachan Sendai Asaichi-dori will serve the Nagoya specialties Ankake Spaghetti and Ogura Toast for a limited time, while Sekai no Yamachan Sendai Ichibancho will offer Koro Kishimen and Nagoya Parfait. Along with the chain's signature Phantom Chicken Wings, guests can enjoy the tastes of Nagoya without leaving Sendai.
Available: September 25 to November 30, 2026 (the period may be extended depending on demand)
Complete the Picture: Limited Sticker Giveaway
To celebrate the opening, Sekai no Yamachan Sendai Asaichi-dori and Sekai no Yamachan Sendai Ichibancho are each giving out a differently designed sticker. Line the two stickers up side by side and they form a single connected picture, so visiting both restaurants completes the design.
Store-Exclusive Opening Gifts (While Supplies Last)
Sekai no Yamachan Sendai Asaichi-dori: Otsumami Chicken, Jerky-Style
Sekai no Yamachan Sendai Ichibancho: Ready-to-Eat Otsumami Tebasaki, Phantom Chicken Wings
Guests who visit either restaurant during the campaign period will receive a store-specific opening gift, while supplies last.
