Akindo Sushiro Co., Ltd. (Headquarters: Suita City, Osaka; President: Kohei Arai) will launch a collaboration with Choigosim, a popular character whose positive worldview has captivated fans, particularly among younger audiences. The collaboration, developed by CHOCOLATE Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yusuke Watanabe) for the Japanese market, will begin on January 14 (Wednesday) at Sushiro locations nationwide.
This collaboration was realized through Sushiro's desire to provide content that customers can enjoy alongside their sushi, partnering with Choigosim, a positive character that wishes happiness for all people and delivers uplifting messages.
The collaboration features items beloved by Choigosim fans. Notably, the stickers featuring "Omamori" (good luck charms) are specially designed exclusively for this collaboration.
Three menu items come with collaboration-exclusive picks (9 types total) featuring Choigosim's characteristic positive messages. The "Korean Chumoppa-Style Wrap" offers a combination of sesame oil-scented shari rice topped with mildly spicy yukke-style salmon, kimchi, and nori seaweed. Also available are "Salmon Avocado" with salmon, avocado, sliced onion, and mayo sauce, and "Prosciutto Basil Mozzarella," where the aroma of basil, prosciutto, and the richness of mozzarella cheese perfectly match the shari rice.
The "Strawberry Yogurt-Style Parfait" comes with a collaboration-exclusive omamori sticker (8 types total) and features yogurt-flavored marble sherbet made with domestic strawberries, jelly-style kanten, strawberry sauce, and whipped cream. The pink and white colors are inspired by Choigosim, offering a sweet and sour flavor. Soft drinks with collaboration-exclusive mascots (4 types) and clear pouches (4 types) are also available.
Please enjoy this collaboration with Choigosim, which delivers happiness and positive feelings, at Sushiro locations nationwide.
※Excludes take-out specialty stores "Sushiro To Go" and "Kyotaru・Sushiro."
※Collaboration-exclusive picks, omamori stickers, mascots, and clear pouches are provided randomly, one per applicable item.
※All products will end once the total prepared quantity of novelties is sold out.
※After sales begin, you can check each store's sales status and prices on the app and website.
Collaboration-Exclusive Pick Products
■Product Name: Choigosim Collaboration-Exclusive Pick Korean Chumoppa-Style Wrap
■Price: From ¥250 (tax included)
■Sales Period: January 14, 2026 (Wednesday) to completion of 216,000 collaboration-exclusive picks.
※Contains takuan (pickled radish)
※Prices vary by store.
※After sales begin, you can check each store's sales status and prices on the app and website.
■Product Name: Choigosim Collaboration-Exclusive Pick Salmon Avocado
■Price: From ¥250 (tax included)
■Sales Period: January 14, 2026 (Wednesday) to completion of 171,000 collaboration-exclusive picks.
※Prices vary by store.
※After sales begin, you can check each store's sales status and prices on the app and website.
■Product Name: Choigosim Collaboration-Exclusive Pick Prosciutto Basil Mozzarella
■Price: From ¥250 (tax included)
■Sales Period: January 14, 2026 (Wednesday) to completion of 117,000 collaboration-exclusive picks.
※Prices vary by store.
※After sales begin, you can check each store's sales status and prices on the app and website.
Collaboration-Exclusive Picks (9 Types) Image
※Collaboration-exclusive picks are randomly provided. Designs cannot be selected.
Enjoy the "Lucky Color Roulette" from the QR Code on the Back of the Pick!
Scan the QR code on the back of the pick to have Gosim-chan diagnose your lucky color! Change your mood with color and enjoy a fun day!
※Products without collaboration-exclusive picks are also available, so please be careful when ordering.
※Excludes take-out specialty stores "Sushiro To Go" and "Kyotaru・Sushiro."
※Collaboration-exclusive picks are randomly provided, one per applicable item.
※Photos (images and illustrations) are for reference only.
Collaboration-Exclusive Omamori Sticker Products
■Product Name: Choigosim Collaboration-Exclusive Omamori Sticker Strawberry Yogurt-Style Parfait
■Price: From ¥400 (tax included)
■Sales Period: January 14, 2026 (Wednesday) to completion of 252,000 collaboration-exclusive omamori stickers.
※Prices vary by store.
※After sales begin, you can check each store's sales status and prices on the app and website.
Collaboration-Exclusive Omamori Stickers (8 Types) Image
※Collaboration-exclusive omamori stickers are randomly provided. Designs cannot be selected.
Additionally, collaboration-exclusive omamori stickers come with a 5% OFF Sushiro coupon.
You can use it multiple times during the available period, so please enjoy dining at Sushiro.
■Available Period: February 4, 2026 (Wednesday) to February 28, 2026 (Saturday)
※"Take-out Online Orders" and "Delivery" are excluded.
※Cannot be used at take-out specialty stores "Sushiro To Go" and "Kyotaru・Sushiro."
※Excludes take-out specialty stores "Sushiro To Go" and "Kyotaru・Sushiro."
※Collaboration-exclusive omamori stickers are randomly provided, one per applicable item.
※Photos (images and illustrations) are for reference only.
Collaboration-Exclusive Goods Products
Choigosim exclusive goods soft drinks will debut in two waves: Wave 1 with mascots starting January 14 (Wednesday), and Wave 2 with clear pouches starting January 21 (Wednesday).
【Wave 1】
＜Applicable Drinks＞
※Some stores may have different applicable drinks.
■Product Name: Choigosim Exclusive Mascot Soft Drink
■Price: From ¥1,240 (tax included)
■Sales Period: January 14, 2026 (Wednesday) to completion of 86,000 collaboration-exclusive mascots.
※Please refrain from bulk purchases, resale for profit, or ordering multiple items per person.
※Prices vary by store.
※After sales begin, you can check each store's sales status and prices on the app and website.
※The prepared quantity is the total number of goods attached to all applicable soft drinks in the collaboration.
Collaboration-Exclusive Mascots (4 Types) Image
※Collaboration-exclusive mascots are randomly provided. Designs cannot be selected.
※Excludes take-out specialty stores "Sushiro To Go" and "Kyotaru・Sushiro."
※Collaboration-exclusive mascots are randomly provided, one per applicable item.
※Photos (images and illustrations) are for reference only.
【Wave 2】
＜Applicable Drinks＞
※Some stores may have different applicable drinks.
■Product Name: Choigosim Exclusive Clear Pouch Soft Drink
■Price: From ¥1,240 (tax included)
■Sales Period: January 21, 2026 (Wednesday) to completion of 34,000 collaboration-exclusive clear pouches.
※Please refrain from bulk purchases, resale for profit, or ordering multiple items per person.
※Prices vary by store.
※After sales begin, you can check each store's sales status and prices on the app and website.
※The prepared quantity is the total number of goods attached to all applicable soft drinks in the collaboration.
Collaboration-Exclusive Clear Pouches (4 Types) Image
※Collaboration-exclusive clear pouches are randomly provided. Designs cannot be selected.
※Excludes take-out specialty stores "Sushiro To Go" and "Kyotaru・Sushiro."
※Collaboration-exclusive clear pouches are randomly provided, one per applicable item.
※Photos (images and illustrations) are for reference only.
SNS Campaign Overview
During this campaign, follow Sushiro's official X account and like & repost the applicable campaign post from Sushiro's official X (the first post is scheduled after 8:00 AM on January 14, 2026 (Wednesday)) for a chance to win a collaboration-exclusive blanket and "10,000 yen worth of Sushiro meal vouchers" for 10 lucky winners.
■Campaign Period: January 14, 2026 (Wednesday) to February 1, 2026 (Sunday)
■How to Enter:
①Follow Sushiro's official X account
②Like & repost the applicable post during the collaboration campaign period
■Prize・Number of Winners: Collaboration-exclusive blanket + "10,000 yen worth of Sushiro meal vouchers" × 10 winners
About Choigosim
Choigosim is a character created in 2020 by illustrator Choigosim, who resides in South Korea.
The works feature "Gosim-chan" characters with a loose and cute touch, all with different colors and shapes.
The character delivers bright and positive messages filled with wishes for happiness for all people. With a combined total of over 1 million SNS followers across Korea and China, Choigosim has gained popularity centered in the Asian region.
Choigosim Official Japanese X: https://x.com/choigosim_jp
Choigosim Official Japanese Instagram: https://www.instagram.com/choigosim_jp
Choigosim Official X: https://x.com/gosimperson
Choigosim Official Instagram: https://www.instagram.com/gosimperson/
Sushiro × Choigosim Special Website:
https://www.akindo-sushiro.co.jp/campaign/detail.php?id=4182
