A limited-time pop-up store for the skincare brand URUOI FACTOR has opened on the 1st floor of Kobe Marui. The brand was born from the desire to "enjoy skincare even with atopic skin" and focuses on delivering genuine moisture to the skin.
About URUOI FACTOR
URUOI FACTOR is a skincare brand created by a founder who suffers from atopic dermatitis. The brand focuses on "moisture deficiency," the root cause of skin concerns, and delivers cosmetics that truly moisturize the skin. In today's world, one in three people struggles with skin issues. That's why the brand strongly emphasizes the importance of "moisture (hydration)" in daily skincare, and is committed to delivering products that keep skin healthy while preventing issues.
The brand prioritizes "gentle usability" in skincare and thoroughly eliminates eight ingredients: mineral oil, silicone, petroleum-based surfactants, synthetic fragrances, synthetic colorants, old designated ingredients, parabens, and UV absorbers, while delivering a real sense of moisture. As dry skin reaches its peak and pollen-related skin irritation begins to emerge, this is the perfect time to visit the store and experience the quality of their moisture.
Product Philosophy
Simply covering the skin with moisturizers can trap body heat and cause discomfort such as itching and warmth. From this experience, URUOI FACTOR developed the concept that "moisture is different from a sticky feeling."
Rather than viewing surface stickiness as moisture, the brand aims to create products that "fill" the stratum corneum with water, oil, and moisturizing ingredients, believing this to be true moisture. URUOI FACTOR nurtures the skin's natural moisture and aims for healthy, smooth skin. With this deep commitment to moisture, the brand's mission is to deliver the care that customers' skin truly needs.
Product Lineup (Examples)
UF Soap (Made in Japan)
¥3,300 (tax included)
Created with an emphasis not just on removing dirt but on "retaining moisture in the skin."
This beauty soap contains ingredients with high water-retention effects, allowing you to start caring for your skin's moisture from the cleansing stage.
From preventing recurring dryness to addressing sweat and sebum issues.
With a gentle cleansing feel, it provides thorough care.
It can also be used on areas beyond the face, such as the back and chest, to prevent skin issues.
UF Beauty Oil (Most Popular)
¥4,400 (tax included)
A booster oil that aims to provide a straightforward answer to the question "How can we fill the inner stratum corneum with moisture?" It approaches not only delivering moisture but also "drawing it in" and "sustaining it." It guides skin toward a healthy state where concerns are less likely to arise. Features a subtle lavender scent.
UF Double Serum C.B+ (Made in Japan)
¥9,900 (tax included)
For unstable skin, this product balances comfortable usability with tangible results.
The dual water-based and oil-based essences reduce "anxiety about irritation" and guide skin to a plump, smooth state.
UF All-in-One Gel (Made in Japan)
¥7,700 (tax included)
Carefully seals in all existing moisture.
Holds and locks every drop inside the skin, keeping it condensed.
UF All-in-One Gel is the final step to ensure no moisture is wasted.
It spreads smoothly like a toner without stickiness. By nurturing moisture, it addresses recurring dryness and stickiness.
UF Smooth Mist
¥5,610 (tax included)
About 90% of toner is water.
That's why this brand is thoroughly committed to "water."
From caring for sebum and sweat issues to addressing melanin discharge care that causes acne scars, spots, and dullness.
A toner that can address a wide range of concerns in one bottle.
With high sebum-absorbing effects, you can reset sticky skin by spraying the mist before cleansing.
Opening Campaign
① Limited "Kobe Marui Exclusive Set"
A limited quantity "Kobe Marui Exclusive Set" featuring the most popular "UF Beauty Oil" is available.
Moisture First Set ¥5,280 (tax included)
- UF Beauty Oil 20mL × 1 bottle
- Original drawstring pouch × 1
- UF Essence Oil 1mL × 1 sachet
- UF Essence Gel 2g × 1 sachet (unreleased product / advance distribution)
② Try the New "UF Cushion Cleansing" in Advance
The new product "UF Cushion Cleansing," which begins advance reservation sales on March 3rd (Tuesday), can be tried in-store ahead of its release.
Featuring a friction-free gentle feel thanks to special cushion gel material. This is an unprecedented multifunctional cleanser that can also be used as a no-lather-needed facial cleanser.
※ Image is for illustration purposes
③ Personal Skincare Set Available
Create your own "customizable special set."
Choose your favorite items freely and receive special discounts when purchasing the specified number of products.
- Purchase 3 items: ¥500 OFF
- Purchase 4 items: ¥1,000 OFF
- Purchase 5+ items: ¥1,500 OFF
Important Notes:
- All discounts apply to tax-included prices
- Set products are not eligible
- Only one discount type per transaction
- Limited to one transaction per person per day
- Maximum discount is ¥1,500
- Discounts cannot be combined
Event Details
- Location: Kobe Marui 1F Calendarium
- Period: February 4, 2026 (Wed) to February 17, 2026 (Tue)
- Hours: [Weekdays & Saturdays] 11:00 AM to 8:00 PM / [Sundays & Holidays] 10:30 AM to 8:00 PM
※ Final day closes at 6:00 PM
Kobe Marui:
https://www.0101.co.jp/083/
