The Shobara Tourism Promotion Organization (Shobara DMO) is running the "Winter Koso Shobara Campaign 2026" through March 8, 2026, highlighting the winter attractions of Shobara.
Experience the Saijo area, the Takano area (both known as heavy snowfall zones in the prefecture), and snowshoe hiking through the Hiba Mountain Range.
Enjoy Shobara's winter in a relay-style format that showcases experiences available only now.
1. Saijo Area: "Snow Relay" Connecting Two Ski Resorts and Onsen
The Saijo area offers authentic snow activities with special perks for visitors exploring multiple locations.
Lift Ticket "Snow Relay" Discount: Hiroshima Prefectural Forest and Dōgoyama Kogen Ski Resort have partnered together. Present your used lift ticket (1-day pass) from one ski resort at the other, and receive a half-price discount on a 1-day pass. "This time at the Prefectural Forest, next time at Dōgoyama" — enjoy different slopes throughout the season.
※ Valid only for lift tickets from this winter season (Dec 2025 to March 2026).
※ Used lift tickets from the same ski resort are not eligible for the discount.
※ The half-price benefit applies only once per used lift ticket (1-day pass).
※ Senior and Junior 1-day passes are not eligible.
After-Ski Onsen Free: Your used lift ticket (1-day pass) serves as a free bathing voucher at either "Hibagon-go Onsen Suzuran-no-yu" or "Ayu-no-sato Park Takase-no-yu."
※ Valid only for lift tickets from this winter season (Dec 2025 to March 2026).
※ The half-price benefit applies only once per used lift ticket (1-day pass).
※ Senior and Junior 1-day passes are not eligible.
Free Bus from JR Bingo-Ochiai Station: Every Saturday, a free shuttle bus operates in sync with train arrivals.
Enjoy authentic snow mountains without worrying about driving on snowy roads.
2. Takano Area: Special Snowy Nights at Pentago Tents
Around Michi-no-Eki Takano, the campaign introduces a new style of winter evening relaxation.
Takano Snow Lantern Experience: At "Ringo Konnichi-wa Kuni," candle-lit snow lanterns create an event where the glow of Pentago tents and lanterns come together for a magical night.
Snow Play Field & Concierge Support: The snow play field is staffed with a "Snow Play Concierge" who knows everything about snow. They provide careful instruction on building snow caves, snowball fight techniques, and unique snow country play styles. Families with children can confidently try "serious snow play" in this flagship service of the campaign.
Pentago Tent Special Plans: Special plans featuring distinctive pentagon-shaped "Pentago Tents" are now available.
The stylish Pentago Tents rising against the snow-covered landscape offer a private space where you can feel winter nature directly while staying protected from the cold.
3. Experience: "Snowshoe Hike in Hiroshima Prefectural Forest" Where the Journey is the Attraction
The snowshoe experience targeting the 1,000m peak is a high-value program where the journey itself becomes enjoyable.
"Mini" Snow Rafting & Mobile Lift Transport: From the meeting point to the slopes, enjoy "mini-rafting" in a rubber boat. Then quickly shortcut to near the summit via snowmobile or lift. The excitement during transit builds anticipation.
Panoramic Views with No Equipment Needed: An expert guide accompanies you, and all specialized equipment is provided free of charge. From ages 10 to 70, anyone can safely enjoy a snow walk while taking in the magnificent ridgeline views of the Hiba Mountain Range.
Snowshoe Hike Implementation Details
Dates: Feb 14 (Sat), Feb 15 (Sun), Feb 21 (Sat), Feb 23 (Mon/Holiday), Feb 28 (Sat),
March 1 (Sun), March 7 (Sat), March 8 (Sun)
※ May be canceled due to severe weather or snow conditions.
※ Also canceled if minimum participation (2 people or more) is not met.
Venue: Hiroshima Prefectural Forest
Fee: Adults (high school and above) ¥10,000 / Junior high and younger (ages 10+) ¥3,000
※ Includes guide fee, snowshoe equipment rental, and insurance
Connect Winter Shobara Through Social Media
Why not share the best moments you encounter in winter Shobara with everyone?
"#WinterKosoShobara2026" Instagram Post Campaign: Visitors are encouraged to post Shobara's winter "right now" to Instagram. Selected participants will receive "Shobara Brand Rice" as a prize!
Share the real excitement of Shobara's winter with people nationwide through visitors' authentic impressions.
Inquiries
Shobara Tourism Promotion Organization (Shobara DMO) Contact: Waki
Phone: 0824-75-0173 / Email: kanko@shobara.net
Official Website: https://www.shobara-info.com/
