YUICHI TOYAMA. Popup Store Comes to Isetan Shinjuku in June 2026

Eyewear brand YUICHI TOYAMA. is holding a popup store at the 3rd floor Center Park / The Stage #3 of Isetan Shinjuku for one week, from Wednesday, June 17 to Tuesday, June 23, 2026.

In addition to showcasing the existing collection lineup, the popup will feature an advance order and sale of special models from the latest collection, along with special models from the prestige line YUICHI TOYAMA:5.

YUICHI TOYAMA. Limited Color U-183

As a special item exclusive to this popup event, a limited color of U-183 from the latest 19th Collection will be available for advance order. The model features a gold and silver bicolor reminiscent of fine accessories, paired with an elegant fox shape and the brand's signature Double Dutch design.

19th Collection U-183 Limited Color: ¥56,100 (tax included)

YUICHI TOYAMA:5 Prestige Line Special Collection — Advance Sale

A special collection from YUICHI TOYAMA:5 — the prestige line developed in collaboration with five master craftspeople from Sabae City, Fukui Prefecture, Japan's leading eyewear production region — will go on advance sale at this event. The collection features acetate frames crafted from 10mm-thick material in special colorways.

Inspired by traditional Japanese colors — indigo (藍), amber (琥珀), and tortoiseshell (鼈甲柄) — each frame has a matte, skin-friendly texture with a refined finish.

Models and Colors:

• BASTILLE: Indigo
• POISSY: Indigo, Amber
• BEACON: Indigo, Amber, Tortoiseshell
• DIABLO: Indigo, Amber, Tortoiseshell

YUICHI TOYAMA:5 Special Models: ¥99,000 each (tax included)

Novelty Gift with Purchase

Customers who purchase any YUICHI TOYAMA. eyewear during the event period will receive the latest collection visual book as a gift. Quantities are limited and the offer ends when supplies run out.

Important Notes

Prescription lenses and colored lenses are not available at the Isetan Shinjuku venue. Customers requiring these services will need to visit a YUICHI TOYAMA. directly-operated store for vision measurements and lens purchases. Frames only are sold at this event.

Event Details