Akagi Milk Industries (Fukaya City, Saitama Prefecture) is bringing back "Toppingyu!" nationwide starting Tuesday, March 24, 2026.
"Toppingyu!" made a splash when it first launched in 2024, generating significant buzz on social media. Demand far exceeded initial sales projections, leading to a temporary suspension of sales due to supply constraints. The concept behind the product is straightforward: an ice cream bar that packs in all the beloved toppings — color sprinkles, chocolate sauce, and whipped cream-style ice cream — in a single stick. To coincide with the relaunch, a campaign called the "Toppingyu! Waku Waku Present Campaign" will also be held.
Brand site: https://www.akagi.com/brand/toppingyu/
Product Details
Product name: Toppingyu!
Suggested retail price: 194 yen (tax included)
Category: Lacto ice cream
Volume: 75ml
Energy: 171 kcal
Release date: Tuesday, March 24, 2026
Available area: Nationwide
Features
An ice cream bar combining whipped cream-style ice cream with chocolate sauce and color sprinkles mixed throughout. Popular toppings are packed into a single stick. The generous amount of color sprinkles gives the bar a vibrant, eye-catching look and a fun texture.
Developer's Comment
"Toppingyu!" was born from a childhood dream of wanting to eat as many toppings as possible.
When the product was initially proposed internally, it was met with strong skepticism — with some doubting whether it would sell. But the developer pushed forward, confident that there were plenty of adults who still hold onto that same childlike excitement. Now in its third year of sales, the product continues to bring fun and excitement to those who are still kids at heart.
"Toppingyu! Waku Waku Present Campaign"
To enter, upload a receipt photo of an eligible product purchased during the campaign period to the campaign site and accumulate the required points for your desired prize. Full details are available on the campaign site.
Campaign site: https://akagi.mileage-campaigns.jp/toppingyu/top
Application Period
Monday, March 23, 2026, 12:00 AM to Tuesday, June 30, 2026, 11:59 PM
- Prize A (Round 1) application period: Monday, March 23, 2026, 12:00 AM to Thursday, April 30, 2026, 11:59 PM
- Prize A (Round 2) application period: Friday, May 1, 2026, 12:00 AM to Tuesday, June 30, 2026, 11:59 PM
Prizes
Prize A: 12 entries required
Round 1
"Toppingyu! Dedicated Freezer + Topping Sticker" — 9 winners
(Freezer exterior dimensions: W 400mm x D 430mm x H 545mm / 21L)
Decorate the freezer with the included sticker to create a dedicated Toppingyu! freezer.
(Ice cream is not included.)
Round 2
"Hanging Chair + Toppingyu! Cushion" — 9 winners
(Chair: W 950mm x D 1,030mm x H 1,960mm / Cushion: W 500mm x H 182mm)
Relax in the chair with the cushion while enjoying Toppingyu!
Prize B: 3 entries required
"Choose Your Digital Gift — 2,000 yen" — 101 winners
Redemption options: PayPay Money Lite, Amazon Gift Card, d POINT, QUO Card Pay, PayPal, Bitcoin
Prize C: 1 entry required
"QUO Card Pay — 500 yen" — 1,019 winners
"QUO Card Pay" is a prepaid payment service that displays a barcode on a smartphone screen. It cannot be used on devices other than smartphones. The QUO Card Pay has a 3-year validity period from the date of issue.
Winners will be notified by shipping of their prize.
Add More Toppings to Toppingyu!
Ingredients
- Toppingyu! (1 bar)
- Color sprinkles (to taste)
