A special gourmet fair featuring Aomori Prefecture's local specialties will be held at JR Sendai Station this September. The "Umai Mori Aoi Mori in Sendai" event celebrates the 10th anniversary of the food promotion initiative that has been showcasing Aomori's culinary treasures since 2016.
For the first time, this popular food fair ventures beyond Aomori's borders to bring authentic local flavors directly to Sendai visitors. The three-day event will showcase specialty ingredients and artisanal products from 19 municipalities across Aomori Prefecture, including Imabetsu Town, Fujisaki Town, Kuroishi City, Hirakawa City, Yomogita Village, Inakadate Village, Ajigasawa Town, Itayanagi Town, Nakadomari Town, Towada City, Misawa City, Rokunobe Town, Tohoku Town, Rokkasho Village, Oma Town, Higashidori Village, Sai Village, Hachinohe City, and Sannohe Town.
The fair opens with a special ribbon-cutting ceremony on the first day, featuring Aomori Prefecture Governor Soichiro Miyashita and representatives from participating municipalities.
Event Details
Event Name: Umai Mori Aoi Mori in Sendai
Date & Time:
- September 19, 2025 (Friday) 10:00 AM - 8:00 PM
- September 20, 2025 (Saturday) 10:00 AM - 8:00 PM
- September 21, 2025 (Sunday) 10:00 AM - 7:00 PM
Location: JR Sendai Station 2nd Floor, Central Exit Gate Area (Sendai City)
Organizer: Too Nippo Co., Ltd.
Special Sponsor: Tohoku Electric Power Co., Ltd. Aomori Branch
Opening Ceremony
Date & Time: September 19, 2025 (Friday) 9:30 AM - 9:55 AM
Location: JR Sendai Station 2nd Floor, Central Exit Gate Area (Sendai City)
This marks a significant milestone for the "Umai Mori Aoi Mori" initiative, which has been promoting Aomori Prefecture's food, culture, and tourism attractions for nearly a decade. Visitors can expect to discover authentic local products and taste the rich culinary heritage that Aomori Prefecture has to offer.
The event provides an excellent opportunity for food enthusiasts to experience the diverse flavors from across Aomori's 19 participating municipalities, all conveniently located at one of Tohoku's busiest transportation hubs.
