FHG HOTELS (fav hospitality group Co., Ltd.; Representative Director: Hidekazu Ogata) is partnering with GREENING Co., Ltd. (Shibuya-ku, Tokyo; CEO: Masato Sekiguchi) to open BASE LAYER HOTEL _ UNION in Nagoya Sakae on Saturday, January 9, 2027, a new layer of the culture-driven business hotel brand BASE LAYER HOTEL.
FHG HOTELS is the business owner, GREENING handles planning, development and production, and hotel operations are run by On The Page Co., Ltd.
BASE LAYER HOTEL has grown as a culture-driven business hotel connected to the city, with locations in Nishiki (Nagoya) and Fukuoka, plus new properties opening in Kobe in November and Roppongi in December. BASE LAYER HOTEL _ UNION is the brand's first hotel under this new concept, going beyond a typical hotel to connect people, neighborhoods, culture and daily life. Through food, music, wellness and celebration, it aims to be a life-experience hotel where people, local culture, and both everyday and special moments naturally come together.
BASE LAYER HOTEL _ UNION: A Base For Life. Where Lives Meet.
The new hotel brand is built around two pillars: "Essential" and "Life Experience." "Essential" covers the foundations of daily life, such as comfortable sleep, physical wellbeing and good food, while "Life Experience" covers what makes life richer, such as meeting new people, discovering music, and celebrating milestones. By bringing both together in one place, BASE LAYER HOTEL _ UNION turns the hotel from a simple place to stay into a base for life itself.
Restaurant & Music Bar: Food Meets Sound.
Food direction comes from Tomohiro Maruyama of Cherche Co., Ltd., based in Yoyogi-Uehara, who has led numerous popular restaurants and dining projects including MAISON CINQUANTECINQ. Under the concept "New Familiar Table," the restaurant blends the comfort of familiar Western-style Japanese cuisine with the modern sensibility of a bistro, serving dishes that feel both nostalgic and new.
Food and drink are served from morning through lunch, dinner and bar time, creating a space where quality food and good music come together, and where local residents and travelers naturally mix at the heart of BASE LAYER HOTEL _ UNION.
Spa: Reset. Then Rise.
The spa area is one of the largest in the BASE LAYER HOTEL series, open to hotel guests as well as non-staying members. Designed with a strong sense of privacy, it is built around a genuine wellness retreat experience.
The sauna is supervised by academic sauna label madsaunist, which brought in the "madENGINE" steam system, the first of its kind introduced in the Tokai region, built around a "kneipp" design where guests pour water over themselves inside the sauna room. The heat source is an electric stove from VETO, a historic Finnish sauna heater brand. It combines "MAD STONE," a premium sauna stone that madsaunist sourced from around Japan, with Finnish sauna stones, fusing with the steam from madENGINE to create a distinctive intensity of heat. The kneipp water treatment is designed to help the heat reach deeper into the body rather than fade away, creating a sauna experience that is easy to breathe in while warming the body gently and thoroughly.
Gym: Move. Tune. Perform.
The fitness gym is directed by Chihiro Yuda ("Chanchi"), who runs the personal gym "Thousand Gym" in Nihonbashi, Tokyo, and is also active as a fitness YouTuber. Built for those who enjoy wellness as part of their lifestyle, the gym is centered on the concept of "training, conditioning and fulfillment," supporting everything from daily conditioning to performance improvement, for those who see beauty as part of a broader lifestyle rather than physical appearance alone.
Guest Rooms: Essential Comfort.
The guest rooms further express the hotel's "Essential" concept. The lineup spans seven room types, from 14-square-meter rooms suited to solo business travelers to the spacious 43-square-meter Premium Twin Room. Suite rooms with a private sauna are also available, designed with a natural, soft atmosphere suited to special occasions and anniversaries.
Beds are fitted with Koala mattresses for comfortable sleep, and select rooms include bath amenities from the skincare and lifestyle brand athletia. Rather than excessive decoration, the rooms focus on carefully arranged essentials, offering a refined yet relaxed stay.
Chapel & Banquet: Celebrate Life.
The hotel also houses Flairge SAKAE, a wedding facility with a chapel and banquet space for marking life's milestones. Built around the concept of "Essential Wedding," it reimagines the wedding not as a single-day event but as an experience shared with loved ones over time, drawing on the hotel's restaurant, spa and bar to offer new styles of weddings. Beyond weddings, the space is also positioned as a venue for anniversaries, corporate events and community gatherings, marking a range of life's milestones and connecting people along the way.
Hotel Overview
| Item | Details |
|---|---|
| Name | BASE LAYER HOTEL _ UNION NAGOYA SAKAE |
| Address | 3-12-13 Nishiki, Naka-ku, Nagoya, Aichi |
| Access | 5-minute walk from Exit 8 of Sakae Station (Higashiyama Subway Line); 5-minute walk from Exit 4 of Hisaya-odori Station (Sakura-dori Subway Line); about 5 minutes by taxi from JR Nagoya Station |
| Rooms | 86 |
| Business Owner | FHG HOTELS (fav hospitality group Co., Ltd.) |
| Planning & Production | GREENING Co., Ltd. |
| Operations | On The Page Co., Ltd. |
| Facilities | Restaurant & music bar, spa, gym, chapel & banquet |
| Reservations Open | August 19, 2026 |
| URL | http://baselayerhotel.com/union/nagoyasakae/ |
About FHG HOTELS
FHG HOTELS (fav hospitality group Co., Ltd.) is a hospitality innovation company that seamlessly connects creativity, technology and finance to create new forms of play and hospitality suited to the times. Its portfolio includes the group-stay hotel brand "fav," its upscale line "FAV LUX," the high-end hotel brand "seven x seven," seven x seven's sister brand "edit x seven," and the culture-driven business hotel brand "BASE LAYER HOTEL," totaling 22 properties nationwide, with roughly 30 more properties planned to open by the end of 2028.
Website: https://favhospitalitygroup.com/
