The wellbeing brand "be my flora" (ビーマイフローラ), which supports true health and beauty, will release a new protein co-developed with the internationally known model Sanne Vloet (サンヌ・ヴロート) on Saturday, November 28, 2026. It is called "be my flora×Sanne Vloet PROTEIN MATCHA LATTE," a fiber-rich matcha protein designed with digestion in mind.
Why a Protein Designed Around Digestion
The body is made from what we eat, digest, and absorb. Our bodies are made not of "what we ate" itself but of "what we digested and absorbed," so however much protein a person takes in, it does not become nourishment for the body unless it is smoothly digested and absorbed in the intestines. Protein that is not fully digested can even become a burden on the body.
The current protein market, however, tends to focus on "protein content per serving" and "cost performance," and quite a few products contain artificial sweeteners, flavorings, and preservatives to make them easier to drink.
Protein intake among modern Japanese people is also declining and has fallen to the same level as in the postwar 1950s. The recommended daily intake for adult women is 50 g, but busy lifestyles, vegetable-centered diets, and excessive dieting mean that intake currently falls short of the ideal amount (according to the Ministry of Health, Labour and Welfare's National Health and Nutrition Survey (国民健康・栄養調査) and Dietary Reference Intakes for Japanese, 2020 Edition (日本人の食事摂取基準（2020年版）)).
In addition, many Japanese people are said to have a constitution that does not digest lactose well (lactose intolerance). When the lactose in whey, the mainstream protein in the market, reaches the intestines without being broken down, it can cause discomfort such as a rumbling stomach and gas.
Based on these issues, be my flora, which values "inner care," developed a protein chosen not for "quantity" but for "quality and ease of digestion and absorption."
Five Features of PROTEIN MATCHA LATTE
Point 1: A "Digestion-First" Design That Does Not Burden the Internal Organs
The ingredients are ground to extremely fine particles, which reduces the drinkability problems typical of protein. The aim is a comfort that blends smoothly into the body without burdening digestion.
Point 2: 13.1 g of Protein Plus 7.9 g of Dietary Fiber Per Serving
One serving (40 g) contains 13.1 g of plant-based protein and 7.9 g of dietary fiber. It supports both nutrition and a refreshed feeling every day.
Point 3: Co-Developed With Sanne Vloet, Made With NEKOHAMA Matcha
Sanne Vloet is an internationally known model who shares a wellness-focused lifestyle. Known as a former Victoria's Secret runway model, she is still active as a model for many international brands. She is also active as an influencer based in Los Angeles, at the forefront of wellness. The product uses plenty of matcha from "NEKOHAMA," the high-quality matcha brand she co-founded.
Point 4: Only Seven Carefully Selected Natural Ingredients
The product uses only seven ingredients: soybeans (from Hokkaido), molasses-containing beet sugar (甜菜含蜜糖), kumazasa bamboo grass powder (クマザサ末), matcha, rice koji, salt, and plant-based lactic acid bacteria. No artificial sweeteners, flavorings, preservatives, emulsifiers, or other additives are used.
Point 5: Dissolves Easily With Little Clumping and Tastes Good Enough to Drink Every Day
Just shake it in a shaker and it dissolves quickly without a powdery texture. With the flavor of matcha and natural sweetness, it can be enjoyed like a "matcha latte." Drinking it with hot water at about 60°C is recommended.
Just Seven Ingredients
What be my flora values most is making use of the gifts of nature as they are. Without any artificial sweeteners, flavorings, preservatives, or other additives, the brand completed this protein, meant to be tasty and gentle on digestion, using just seven ingredients that suit the body.
The seven ingredients in PROTEIN MATCHA LATTE are:
- Soybeans from Hokkaido (non-GMO): a plant-based protein familiar to the Japanese body
- NEKOHAMA matcha: high-quality matcha from the brand co-founded by Sanne Vloet
- Kumazasa (クマザサ), a Japanese superfood: its abundant dietary fiber supports a refreshed feeling every day
- Molasses-containing beet sugar (甜菜含蜜糖): a gentle natural sweetness made from sugar beets grown in Hokkaido
- Rice koji: the power of fermentation supports the digestion and absorption of nutrients
- Plant-based lactic acid bacteria: together with dietary fiber and oligosaccharides, promotes a refreshed feeling from the inside
- Salt: tightens the sweetness and the umami of the matcha, and is the key to a flavor that never gets tiresome
About Co-Developer Sanne Vloet
Sanne Vloet is an internationally active top model. Her beauty comes not from excessive dieting or extreme training but from a wellness-focused lifestyle that includes "natural food that the body welcomes" and "moderate exercise."
Besides Los Angeles, where she is based, she often visits Japan, where her husband, Max Ando, has his roots. As a co-founder of the matcha brand "NEKOHAMA," she has deep ties to Japan and is well loved by fans there.
This co-development came about because Sanne's wish to "make something that is truly good for the mind and body" resonated deeply with be my flora's philosophy of "fundamentally rethinking beauty and health from the inside of the body."
Product Details
- Product name: be my flora×Sanne Vloet PROTEIN MATCHA LATTE
- Sizes and prices (tax included): 40 g for ¥720 / 40 g × 7 packets for ¥4,980 / 720 g for ¥8,980
- Release date: Saturday, November 28, 2026
- Ingredients: soybeans (from Hokkaido), molasses-containing beet sugar, kumazasa powder, matcha, rice koji, salt, plant-based lactic acid bacteria
- Nutrition facts (per 40 g serving): energy 157 kcal, protein 13.1 g, fat 6.5 g, carbohydrates 15.7 g (sugars 7.8 g, dietary fiber 7.9 g), salt equivalent 0.25 g
- How to enjoy: mix about 40 g per serving with about 200 ml of water. Mixing it with hot water gives a taste like a hot matcha latte, which is recommended. Using a frother or blender makes it even tastier.
- Where to buy: be my flora kitchen, be my flora bakery, RESALON, and the official online shop (https://bemyflora.com/product/)
- be my flora official website: https://bemyflora.com/
- Instagram: https://www.instagram.com/bemyflora/
