This year's five-day Silver Week — Japan's first in 11 years — is expected to fuel a surge in autumn travel and leisure demand. As the autumn travel season gets underway, Dogo Onsen, one of Ehime Prefecture's signature hot spring destinations, is bustling with a rising wave of domestic and international visitors. At the heart of the district, Yamadaya Manju's Dogo Onsen Store and its attached café, Charaku, are marking the season with a special autumn promotion inviting visitors — Japanese and international alike — to experience the charm of traditional Japanese wagashi alongside the rich flavors of autumn.
Yamadaya Co., Ltd., which has spent 159 years refining the art of anko fillings since its founding in 1867, is holding an Autumn Flavors Fair from September 1, 2026, centered on its Dogo Onsen Store and Charaku café. Starting in October, the fair adds a store-exclusive Chestnut Anmitsu, while newly released Japanese Chestnut Pudding and Sweet Potato Pudding also become available for takeout and eat-in at the Dogo Onsen Store and Charaku.
The fair invites visitors to pause during a stroll around Dogo and enjoy a special taste of Japanese autumn.
Product Lineup
1. Chestnut Kakigori — A Hojicha and Chestnut Harmony (Charaku Exclusive, Eat-In Only)
This limited-time shaved ice pairs the rich, roasted flavor of hojicha with the taste of autumn in domestic chestnuts. Yamadaya's signature anko and the sweetness of chestnut come together over cold shaved ice for a dish available only during this season.
Price: ¥1,320 (tax included)
Sales Period: Through late September (planned)
Available At: Charaku (eat-in only)
2. Chestnut Anmitsu — Yamadaya's Anko Meets Japanese Chestnut (New in October, Charaku Exclusive, Eat-In Only)
Yamadaya's elegant, mellow signature anko is paired with fluffy domestic Japanese chestnut, refreshing kanten jelly, and chewy shiratama dumplings. It's a Charaku-exclusive, autumn-only anmitsu that lets visitors — domestic and international alike — savor the beauty of a Japanese autumn and its traditional flavors while exploring Dogo.
Price: ¥1,320 (tax included)
Sales Period: From October 1, limited through autumn
Available At: Charaku (eat-in only)
3. New Japanese Chestnut Pudding and Sweet Potato Pudding — Anko Meets Rich Autumn Ingredients (Dogo Onsen Store & Charaku, Takeout or Eat-In)
Yamadaya's signature koshian meets a rich soy milk pudding built around autumn ingredients. The lineup includes two flavors: Japanese Chestnut Pudding, full of domestic chestnut flavor, and Sweet Potato Pudding, made with rich Saitama-grown sweet potato. At the Dogo Onsen Store and Charaku, both are available as takeout souvenirs or to enjoy on the spot in the Charaku café space.
Price: Japanese Chestnut Pudding ¥540 (tax included) / Sweet Potato Pudding ¥486 (tax included)
Sales Period: Autumn only, rolling out gradually
Available At: Dogo Onsen Store & Charaku, Hanamizuki Store, ecute Omiya, and select pop-up events
4. "Anri" — This Autumn's Talked-About New Release, Sold Nationwide Since September
Anri is an autumn-only manju made by folding fragrant domestic chestnut generously into an elegant white bean paste slow-cooked from Hokkaido-grown tebo beans, then wrapping it in a wafer-thin skin about 0.1mm thick. The fluffy texture of domestic chestnut and the gentle sweetness of white bean paste come together in this standout treat of the season.
Price: 3-piece box ¥918 / 6-piece box ¥1,944 / 9-piece box ¥2,997 (all tax included)
Sales Period: Through around late October
Available At: Yamadaya directly operated stores (including the Dogo Onsen Store and the Gen Ebisu Store), the official online shop, and other retailers
5. Chestnut Mizu Yokan — A Refreshing Melt and the Texture of Japanese Chestnut
Yamadaya's signature anko, refined over the years by the family's fifth-generation head, is generously layered with domestic Japanese chestnut. Each bite brings together the rich flavor of red beans and the gentle sweetness of tender chestnut, finishing in a clean, refined aftertaste.
Price: From ¥540 per piece (tax included)
Sales Period: Through late September (planned; may be extended depending on stock availability)
Available At: Directly operated stores, select pop-up events, and the official online shop
6. Matcha Dome Kuchen Grande — A Whole Ehime Japanese Chestnut Inside
Yamadaya's signature koshian and one whole Ehime-grown Japanese chestnut are wrapped inside a fragrant Uji matcha baumkuchen. Traditional anko technique meets Western confectionery craft in a moist cake where the mild sweetness of anko and chestnut plays off the bitterness of matcha. As with a Sachertorte, adding a dollop of fresh cream makes it even more enjoyable.
Price: ¥432 (tax included)
Sales Period: Through late November (planned)
Available At: Directly operated stores, select pop-up events, and the official online shop
Store Information
Yamadaya Manju's Dogo Onsen Store sits within Dogo Onsen, one of Japan's oldest hot spring resorts, alongside its attached café and tea room, Charaku.
At Charaku, visitors can enjoy the full range of Yamadaya's offerings, from the autumn-only sweets featured here to the newly released rich puddings. It's a place to pause during a stroll around Dogo and enjoy a special sweet made from signature anko and seasonal ingredients.
The adjoining Dogo Onsen Store carries a carefully selected range of confections, led by the 159-year-old signature Yamadaya Manju, fitting as a memory of a trip to Ehime and Dogo or as a gift for someone special.
Address: 〒790-0836 愛媛県松山市道後鷺谷町5-13
TEL (Dogo Onsen Store): 089-921-3588
TEL (Charaku Tea Room): 089-921-5388
