Cream puff specialty shop Beard Papa's is set to release its annually popular limited-time product, the "Gyokuro Matcha Cream Puff," at locations nationwide starting Friday, May 1, 2026.
The cream puff features a matcha cream made with a generous blend of "Uji matcha," known for its deep richness and refined bitterness, alongside "gyokuro," a premium tea prized for its concentrated umami and mellow sweetness. The cream is piped to order into a slightly bitter, crispy chocolate cookie choux pastry, creating a treat where a rich tea fragrance spreads through the mouth — a carefully balanced combination of matcha's true depth and natural sweetness.
The Gyokuro Matcha Cream Puff has earned high praise each year for offering "authentic tea flavor," making it a must-try for matcha enthusiasts. It is also recommended as a gift for Mother's Day or as a treat to share with family during the Golden Week holiday.
Gyokuro Matcha Cream Puff — On Sale from May 1, 2026
| Product Name | Gyokuro Matcha Cream Puff |
| Price | ¥320 (tax included) |
| Sales Period | Friday, May 1 – Tuesday, June 30, 2026 |
| Available at | Beard Papa's locations nationwide |
- Photos are for illustrative purposes only.
- Sales periods and product lineup may vary by location, and some locations may not carry the item.
- Eat-in purchases at select locations are subject to a 10% consumption tax rate, which may result in a different selling price.
- Prices may differ at select stores and via delivery services.
- Items may sell out before the end of the sales period.
- The black specks in the cream are vanilla beans.
