SINN PURETÉ, a Japanese beauty care brand focused on mindful beauty, is opening a direct store at Isetan Shinjuku's Beauty Apothecary on March 25, 2026. The opening commemorates the brand's expansion with special limited sets and exclusive purchase benefits available through March 31.
Direct Store Opening at Isetan Shinjuku Beauty Apothecary
Thanks to strong customer support, SINN PURETÉ will begin permanent sales of all products at Isetan Shinjuku's Beauty Apothecary on March 25, 2026. Dedicated SINN PURETÉ staff will provide personalized consultations and product trials at the new location.
To celebrate the opening, Isetan Shinjuku exclusive sets will be released, and special purchase benefits will be available from March 25 (Wednesday) to March 31 (Tuesday).
Opening Commemoration Campaign Details
Event Dates: March 25 (Wednesday) to March 31 (Tuesday), 2026
Business Hours: 10:00 AM to 8:00 PM
*Note: On March 25 (Wednesday), Isetan Beauty Apothecary will operate from 10:00 AM to 5:30 PM.
Location: Isetan Shinjuku Main Building B2F, Isetan Beauty Apothecary
Isetan Shinjuku Opening Commemoration Limited Sets
SINN PURETÉ BEST KIT: ¥9,000 (tax included)
This value set features SINN PURETÉ's most popular products: the Room & Body Fragrance, Cleansing, and Hair & Body Oil. The set offers complete skincare and haircare for experiencing mindful beauty from head to toe.
Set Contents:
- Mindful Fragrance (choice of 3 scents) | 100mL
- Pure Cleansing Clear | 120g
- Too Good Multi Benefit Oil (choice of 6 scents) | 50mL
Opening Commemoration Limited Set: ¥11,000 (tax included)
This exclusive set includes Shampoo & Treatment, Hair & Body Oil, and Oil-in Bath Salt, plus a trial-size cleansing and an original tote bag made from smooth vegan leather.
Set Contents:
- Mindful Shampoo | 480mL
- Mindful Treatment (choice of 2 scents) | 480g
- Too Good Multi Benefit Oil (choice of 6 scents) | 50mL
- Mindful Bath Experience / NEW CHAPTER | 330g
- [Trial] Pure Cleansing Clear a | 25g
- Vegan Leather Tote Bag
*Limited sets are available while supplies last.
Purchase Benefits
1. AG Starfish Sheet Mask Gift
Customers who purchase SINN PURETÉ products totaling ¥6,000 or more (tax included) from March 25 (Wednesday) to March 31 (Tuesday) will receive one AG Starfish Sheet Mask (¥1,150 tax included) as a gift.
2. Engraving Service
Customers who purchase ¥7,700 or more (tax included) can receive complimentary engraving service on the Too Good Multi Benefit Oil. Perfect for personal use or as a gift.
*WILDSIDE YOHJI YAMAMOTO collaboration scents are excluded from engraving service.
*Benefits are subject to change without notice. Quantities are limited.
About SINN PURETÉ
SINN PURETÉ is a Japanese-born beauty care brand built on the concept of MINDFUL BEAUTY®. The brand combines hybrid-natural formulations with fragrances developed through brainwave analysis technology.
Fragrance serves as communication in space—sometimes expressing individuality, sometimes providing presence like an invisible companion, and always naturally accompanying daily life.
Whether for beauty, fashion, or mindfulness, SINN PURETÉ fragrances bring meaning to various scenes. The extensive lineup includes fragrance, skincare, makeup, body care, and hair care products designed to enrich the mind and support holistic beauty.
