A new PAÑPURI corner is opening at Isetan Shinjuku Main Store's ISETAN BEAUTY APOTHECARY (B2F) on March 25, 2026, coinciding with the floor's refresh opening. The Thai-born wellness fragrance brand, which centers its philosophy on nurturing both mind and body through scent, is making its full-scale debut in Japan with this new location.
The corner's concept is "Aura of Time — A Sanctuary of Light and Fragrance Where Time Flows," envisioned as an immersive space away from the urban bustle where visitors can explore fragrances that reflect their own individuality.
To mark the opening, two new Japan-exclusive Extract Perfume Oils from the "Scented Topography" series — a collection of fragrances capturing the atmosphere of cities — are being released first at Isetan Shinjuku.
New Japan-Exclusive Products
Scented Topography: RAW MOOD | Tokyo
RAW MOOD captures the fantastical side of Tokyo, where fleeting beauty and striking intensity intersect — an urban rose fragrance filled with raw allure and creativity.
The scent opens with vibrant Rose Absolute and the warmth of neon-like Amber, with a deep undertone reminiscent of rain-soaked asphalt. Smoky, spicy Juniper Berry and Vetiver convey the unadorned presence of the city, while a subtle hint of Vanilla deepens the overall atmosphere. Floral meets spicy, light meets shadow — the fragrance captures the very breath of Tokyo.
Scent Profile: Floral, Spicy, Woody
Key Notes: Rose Absolute, Juniper Berry
Top Notes: Lychee
Heart Notes: Rose, Saffron, Marjoram, Jasmine
Base Notes: Musk, Nutmeg, Juniper Berry, Vetiver, Vanilla, Black Pepper, Ambergris, Frankincense
Product Name: PAÑPURI RAW MOOD Extract Perfume Oil
Sizes & Prices:
- 50mL: ¥23,100 (tax included)
- 10mL: ¥9,680 (tax included)
Release Date:
- March 25, 2026: Pre-sale at Isetan Shinjuku Main Store
- April 17, 2026: Nationwide release
Scented Topography: DEW MEMORY | Kyoto
DEW MEMORY evokes the Kyoto where inherited beauty finds harmony and quiet elegance prevails — an ancient rose fragrance with crystalline clarity and deep, contemplative stillness.
The scent recalls the crisp, tranquil air of a Kyoto morning, with Rose Absolute glistening like morning dew, Hinoki cypress and Jasmine drifting like mist, and a touch of Matcha adding depth to the mysterious memory of ancient stone-paved streets. Fresh green and floral notes gently hold the transient beauty found at dawn — an intimate portrait of Kyoto's refined breath.
Scent Profile: Floral, Green, Citrus
Key Notes: Rose Absolute, Matcha
Top Notes: Bergamot, Pear, Violet Leaf
Heart Notes: Rose, Matcha, Lily of the Valley, Jasmine Sambac
Base Notes: Cedarwood, Hinoki, Musk
Product Name: PAÑPURI DEW MEMORY Extract Perfume Oil
Sizes & Prices:
- 50mL: ¥23,100 (tax included)
- 10mL: ¥9,680 (tax included)
Release Date:
- March 25, 2026: Pre-sale at Isetan Shinjuku Main Store
- April 17, 2026: Nationwide release
Store Information
PAÑPURI at Isetan Shinjuku Main Store ISETAN BEAUTY APOTHECARY
- Location: B2F, Isetan Shinjuku Main Store, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
- Hours: 10:00 AM to 8:00 PM
- Note: On March 25 (Wed), B2F closes at 5:30 PM due to a closed event.
- Official Website: https://panpuri.jp/
