A new yakiimo (baked sweet potato) festival is coming to Nagoya. "Hokuhoku! Yakiimo Matsuri NAGOYA," a three-day event dedicated entirely to satsuma-imo, holds its first edition at Hisaya-odori Park's Angel Hiroba from January 9 to 11, 2027. Yakiimo lovers, sweets fans, and anyone who likes cute things can look forward to a Nagoya-born gathering where visitors of all generations can smile over a warm baked sweet potato.
Event Overview
Hokuhoku! Yakiimo Matsuri NAGOYA
Dates: January 9 (Saturday) to January 11 (Monday, national holiday), 2027
Hours: 10:00 AM–6:00 PM (until 5:00 PM on the final day)
Venue: Angel Hiroba (エンゼル広場), Hisaya-odori Park (3-15 Sakae, Naka-ku, Nagoya)
Access: Right outside Exit 6 of Yabacho Station on the Nagoya Municipal Subway. No dedicated parking is available; visitors arriving by car should use a nearby paid parking lot.
Admission: To be announced
Organizers: Pia / Me-Tele
Supported by: City of Nagoya
Inquiries: Me-Tele, 052-331-9966 (weekdays, 10:00 AM–6:00 PM, closed December 28–January 4)
Official website: https://www.nagoyatv.com/program_event/yakiimo.html
Official X: @hokuhokuimofes
Official Instagram: @hokuhokuimofes
Further details on the event will be announced in stages, so keep an eye on the festival's official social media accounts for updates.
