LOWRYS FARM, a fashion brand operated by Adastria Co., Ltd. (headquarters: Shibuya-ku, Tokyo; President: Yoshiteru Kitamura) under the And ST HD Group's mission "Play fashion!", has developed its first houmongi (formal visiting kimono) collection in collaboration with Kyoto Marubeni Corporation. The collection honors the traditional beauty of Japanese kimono while incorporating modern trend elements into the design. Perfect as celebratory attire for parents and children, or for occasions such as school entrance and graduation ceremonies, these houmongi will be available at specialty retail stores and rental shops from early May 2026.
Houmongi Collection Concept
Madame Lumière
Like a mother gently watching over her family, wrapped in the soft glow of circus lights. The design features subdued colors for a sophisticated and elegant mood, enhanced with gold and silver leaf to add luminance.
The key is "refinement and radiance."
While maintaining formality, the simple design fits seamlessly into modern lifestyles. Delicate motifs in refined colors create pieces that naturally resonate with today's women's sensibilities.
Item Details
Houmongi
Price: 121,000 yen (tax included)
Material: Polyester
Fukuro Obi (Formal Sash)
Price: 104,500 yen (tax included)
Material: Silk
Houmongi Collection Overview
Launch Date:
Early May 2026 to
Special Website:
https://www.kyobeni.co.jp/lowrysfarm/
Retail Locations:
Photo studios, costume rental shops, and kimono specialty stores nationwide
*Additional locations will be announced
*Not available at LOWRYS FARM store locations
Inquiries:
For details, please contact:
Kyoto Marubeni Corporation
Contact: Maruyama TEL: 075-342-3349 EMAIL: k-maruyama@kyobeni.co.jp
About Kyoto Marubeni Corporation
Kyoto Marubeni Corporation is a kimono manufacturing and sales company established in 1977 (Showa 52) after inheriting the kimono business from Marubeni Kyoto Branch, which was the founding business of the general trading company Marubeni. Building on 160 years of history since Marubeni's founding in 1858 (Ansei 5), the company leverages its nationwide network with kimono production areas and artists, along with industry-leading design capabilities. They offer a wide range of traditional wear, from highly artistic traditional high-end kimono to modern-style kimono suited to contemporary lifestyles, furisode (long-sleeved kimono) incorporating the latest trends, hakama for graduation ceremonies, Shichi-Go-San (7-5-3 festival) kimono, and yukata.
Official website: https://www.kyobeni.co.jp
About LOWRYS FARM
With the concept "Straightforward to myself," LOWRYS FARM supports all adult women with trend-conscious items they "want to wear now" and standard pieces they "want to wear forever."
Official web store and ST: https://www.dot-st.com/lowrysfarm/
Instagram: @lowrysfarm_official https://www.instagram.com/lowrysfarm_official/
TikTok: @lowrysfarm_official https://www.tiktok.com/@lowrysfarm_official
About Adastria Co., Ltd.
Adastria Co., Ltd. operates over 40 brands including "GLOBAL WORK," "niko and...," and "LOWRYS FARM" with a multi-brand, multi-category approach across approximately 1,500 stores domestically and internationally. Under the group mission "Play fashion!", they aim to bring excitement to everyone's life through fashion and become a multi-brand company with global influence.
Location: 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 Shibuya Hikarie
Website: https://www.adastria.co.jp/
About And ST HD Group
The And ST HD Group is a multi-company group comprising "Adastria Co., Ltd.," "Element Rule Co., Ltd.," "BUZZWIT Co., Ltd.," and "Zetton Inc." operating apparel, sundries, and food and beverage brands; "And ST Co., Ltd." operating mall and media businesses; "Adastria Logistics Co., Ltd." handling group logistics; and special subsidiary "WeOur Co., Ltd."
The group aims to become a "Play fashion! Platformer" that strengthens connections with various stakeholders and spreads the excitement of fashion domestically and internationally.
Location: 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 Shibuya Hikarie
Website: https://www.andst-hd.co.jp/
Instagram: https://www.instagram.com/andsthd_official
