Ohayo Dairy (Ohayo Nyugyo Co., Ltd., headquartered in Okayama City, Naka Ward, President: Atsushi Fujimoto) will launch a new premium "Koicha" ice bar nationwide on Monday, October 6th, 2025. This product combines smooth milk ice cream with carefully selected Nishio matcha from Aichi Prefecture, creating a deep, rich flavor profile.
Product Features (Key Points!)
1. Fusion of Premium Ingredients
The ice bar features "Nishio matcha from Aichi Prefecture - aged tea" which excels in both aroma and umami balance. By stone-grinding the matcha, friction heat is reduced, resulting in an elegant taste. The milk ice cream incorporates fresh milk and Hokkaido cream, preserving the natural flavor of milk. This creates an exquisite harmony between matcha and milk that unfolds with each bite, emphasizing the natural flavors of the ingredients. No artificial flavoring is used, focusing on natural taste.
2. Marbled Deliciousness
The matcha is incorporated in a marbled pattern, creating visual beauty while offering different taste experiences as you eat. You can enjoy areas with strong matcha umami, the marriage of matcha and milk ice cream, and the gentle sweetness of milk - various delicious flavors all in one bar.
3. Bringing "Tranquility" Back to Busy Daily Life
Through this product, beyond just enjoying the delicious matcha flavor, you can casually experience the spirit of "tea ceremony" in daily life and enjoy a moment of peace. The deep, luxurious taste provides heart-fulfilling satisfaction, delivering new value.
Product Information
- Category: Ice cream
- Volume: 75ml
- Suggested retail price: 250 yen (excluding tax) / 270 yen (including tax)
- Launch date: Monday, October 6th, 2025
- Sales area: Nationwide
