Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
On Saturday, August 1 and Sunday, August 2, 2026, Mitsui Outlet Park Sendai Port hosts Water Battle, a free water-gun activity in its parking lot plaza where visitors ages 5 and up are guaranteed to get soaked while cooling off from the summer heat.
A new sugar-free, fruit-juice carbonated water is joining the Wilkinson lineup. Wilkinson Tansan Muscat Squash pairs the brand's signature strong carbonation with muscat grape sweetness and acidity, available nationwide from August 11.
KADOKAWA launches an online lottery on Kujibikido featuring newly illustrated World Witches merchandise, including tapestries, acrylic stands, and can badges, starting August 4, 2026.
The inaugural Yamato City Fireworks Festival will bring local residents of all generations together on September 26, 2026, with approximately 4,000 fireworks lighting up the night sky over Yamato Stadium in Kanagawa Prefecture.
A new YOKAI JAPAN Perfume Shop has opened on Tanuki-dori in Asakusa, offering fragrances built around the idea of scent as yokai energy and designed to let wearers carry the spirit of Japanese culture with them.
On August 8 and 9, 2026, Yokohama will host "Umihaku 2026," one of Japan's largest hands-on, ocean-themed events, spanning a record three venues and featuring ship tours, workshops, stage programs, and marine activities aimed at children and families.
OIL by Bijutsu Techo Gallery in Shibuya, Tokyo, hosts Yuri Hasegawa's solo exhibition "Hokey-Pokey" from August 7 to 30, 2026, showcasing around 40 handmade felt plush works exploring the theme of "fakes" that can never quite become well-known characters.
A new event and G-Collect gacha have launched in the mobile game Hypnosis Mic -Alternative Rap Battle-, running from July 28 through mid-August 2026, with SSR 飴村乱数, SSR 夢野幻太郎, and SSR 有栖川帝統 up for grabs.
A pop-up shop for the TV anime 2.5 Dimensional Seduction opens at three Volks stores in Akihabara, Osaka, and Nagoya from August 22 to September 6, 2026, offering early merchandise sales and event purchase bonuses.
AICHI NAGOYA ART＆LIGHTS brings digital art and light-up projections to the Important Cultural Property buildings of the Aichi Prefectural Government Office and Nagoya City Hall from September 17 to October 24, 2026, with free admission and no advance reservation required.
ALLAMANDA CHAPEL at Shigira Seven Miles Resort in Miyako Island, Okinawa will renew in January 2027 under the concept "Quietly, Filling Up," introducing seven scenes designed to gradually fill couples' hearts throughout their wedding day, along with a refreshed ceremony, four new reception course menus, and new photo tours.
AREUM BAGEL, a bagel specialty shop produced by the Seoul-based bakery cafe Bakery Ten, is opening its first Oita location on July 31. The shop bakes its bagels fresh each morning and offers 11 varieties spanning both sweet and savory flavors.