Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Boston-born casual lifestyle brand '47 is releasing a new lineup of embroidered caps featuring Mickey & Friends and Winnie-the-Pooh characters, available from May at the official online store and retailers nationwide.
A new spring-only treat has arrived at 7-Eleven stores — a butter-rich cookie drizzled with a rich strawberry chocolate fondue, jointly developed by confectionery brand BUTTER STATE's and Seven-Eleven Japan.
An online lottery celebrating Misaka Mikoto's May 2 birthday has launched on Kujibikido, featuring newly drawn illustrations from the TV anime A Certain Scientific Railgun T. The lottery runs from May 2 to May 28, 2026, with prizes including acrylic stand figures, B2 tapestries, and can badges.
About one million poppies are set to bloom across the rural fields of Mitsuyuki, Ogori City, Fukuoka. The Ajisaka Poppy Festival runs on May 5 and 6, with local specialty vegetables also on sale at the venue.
Armani Beauty is launching the Prisma Flash Lip Balm on May 8, 2026, combining pearl-like radiance with vivid, translucent color in 10 shades — including a pH-reactive Rose Flash.
atmos pink is releasing a gingham check-accented custom Puma H-Street design called "H-STREET atmos pink PICNIC." Pre-orders open April 24, with the in-store release scheduled for May 2, 2026.
TeaDrop., the tea confectionery brand from BAKE Inc., is opening a limited-time pop-up shop at Daimaru Sapporo Store from May 6 to May 12, 2026, marking its first-ever appearance in Hokkaido.
BAR S, the sophisticated cocktail bar on the 11th floor of the Tokyo Ginza Shiseido Building, is introducing a seasonal lineup of limited-time cocktails from May 1, 2026, celebrating the fresh colors and flavors of early summer.
Bears Rock has launched the Choiwaru Usagi Sleeping Bag, a new two-size sleeping bag designed for parents and children to use together, featuring a playful rabbit ear design in cool black and purple tones.
Three limited-edition packs of Bifesta's popular carbonated foam facial wash are now available, featuring the globally beloved Esther Bunny character from artist Esther Kim.
Korean eyewear brand BLUE ELEPHANT is offering discount coupons on 7 Japan-exclusive items through its official online store starting April 29, 2026, marking the brand's first-ever discount campaign in Japan.
New Bocchi the Rock! merchandise is now available to order through the CharaON! online shop, featuring the main characters in maid outfits across three product types.