Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
SINN PURETÉ is renewing its popular Ambitious Beauty Serum Foundation with upgraded skincare ingredients, including double the starfish extract, launching early on September 9, 2026 ahead of a general release on October 28.
Golf apparel brand SLDO. unveils its 2026 Autumn/Winter Collection, revisiting the BLACK aesthetic it started from as it enters its sixth year, with pre-orders opening September 9 at the official online store.
SNKRDUNK is opening special in-app content that looks back on 30 years of the Pokémon Trading Card Game, alongside a weekly lottery campaign running through November 3 that gives away authenticated classic cards from throughout its history.
Blue Mountain Co., Ltd. is releasing "SOBORO's Cheerful Friends Figure Keychains," fluffy flocked figures based on five characters by popular plush artist SOBORO, in capsule toy and BOX versions nationwide from late October 2026, with the BOX version including outfits designed by SOBORO.
The dress-up and raising game Sugar Doll has launched a new classic gacha called "Autumn rug for you," offering autumn-themed outfits and backgrounds, alongside its ongoing premium gacha and background pack sale.
From October 3, JR East Hotel Mets Premier Sapporo revives its Suica Penguin Private Living Room concept room with a new autumn look, complete with exclusive guest novelties — and this will be the room's final run at the Sapporo property.
THE ARKEOS CLUB, a fashion, culture, and social space in Tokyo's Ginza, opens a new store called "TAC" directly across from its existing store on September 19, 2026, featuring ANATOMICA, Rocky Mountain Featherbed, BIG YANK, and ALDEN.
From October 1 to 31, 2026, The Strings Omotesando in Tokyo is marking Breast Cancer Awareness Month with a pink ribbon-themed shortcake and specialty drinks at its first-floor cafe and basement bar lounge.
Tokamachi Sukoyaka Factory is adding a new rice flour cookie, "Yukigome Sakuri," to its TOIRO PREMIUM KOMEKO series from September 10, 2026, made entirely with Tokamachi-grown Uonuma Koshihikari rice flour and available in vegan-certified Plain and Hojicha flavors made without butter, eggs, or dairy.
Tokyo Disneyland and Tokyo DisneySea present the "Disney Christmas" event from November 11 to December 25, 2026, featuring the parade "Toys Wondrous Christmas!," the Mediterranean Harbor show "Disney Christmas Greeting," seasonal decorations, merchandise, and menus, along with matching programs at Disney hotels, Disney Resort Line, and Ikspiari.
Starting October 4, the Toro Ruins in Shizuoka's Suruga Ward let visitors harvest red rice by hand in its reconstructed Yayoi-era paddies, alongside evening illumination of the ruins, a night museum opening with a piano concert, the Toro Matsuri festival, and nearby stops for Shizuoka tea and traditional wasabi pickles.
TOWERLAND –ROOFTOP BAR & BBQ–, on the rooftop of Kyoto Tower Building, is holding three music and culture events during Silver Week from September 20 to 22, 2026 — FAMILY DISCO, FUTURE JACK, and Aoharu Rooftop 2026 Autumn, an event exclusively for high school students.