Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
SENSAI's new MOISTURE INTENSE LIPSTICK, going on sale March 4, 2026, uses the Moisture Intense Formula to deliver both rich hydration and vivid color in one lipstick.
To commemorate the 30th anniversary of Neon Genesis Evangelion's TV broadcast, footwear brand SHAKA and RADIO EVA have teamed up on the "OTTER TRAIL AT SECOND WAY for EVANGELION" collection — three sneaker-sandal models inspired by EVA-00, EVA-01, and EVA-02, available from March 7, 2026.
Oedo Onsen Monogatari Premium Seiunkaku in Fukui's Awara hot spring town is upgrading its glamping area with Snow Peak's JYUBAKO mobile house, co-designed by architect Kengo Kuma. The area reopens April 4, 2026, with reservations available from March 2.
D2C fashion brand SOÉJU is hosting its 2026 Spring/Summer collection exhibition and fitting events across four cities — including Shizuoka for the first time. Visitors can freely try on curated pieces with no in-venue purchase pressure.
A 1-night 2-day children's camp at Spa Resort Hawaiians in Fukushima is scheduled for April 18–19, 2026, featuring water slides, fire and Polynesian dance shows, and a shell photo frame craft activity for elementary school students.
Italian Grill "Melodia" on the 26th floor of Strings Hotel Tokyo InterContinental in Shinagawa is offering the "Sakura Strawberry Vivace" semi-lunch buffet from March 12, 2026. Choose one from six main courses and enjoy an unlimited spring-inspired antipasti and dessert spread.
Two new limited-edition flavors are joining Suntory's -196 lineup nationwide from April 28, 2026 — a Sugar-Free Peach Yogurite at ALC 7% and a Mango Yogurite at ALC 4%.
A new limited-edition canned sparkling wine with refreshing muscat flavor and gentle sweetness, made without added antioxidants, is set to go on sale nationwide from April 28, 2026.
Two new canned gin soda varieties from Suntory's SUI gin brand — "Refreshingly Light" and "Full-Bodied Rich" — are set to hit shelves across Japan on March 31, 2026, offering a gin soda experience designed to complement everyday meals.
Sapporo-based tet coffee and bake has released "tet book," a book-shaped package of gluten-free corgi-shaped rice flour cookies in three flavors, along with original merchandise.
The Battle Cats has kicked off the limited-time "Heartbeat Catcademy" event starting March 2, 2026, featuring exclusive stages, a weekly Catfood scratch lottery, new limited characters, and login stamp campaigns running through March 30.
Suntory introduces Tres Generaciones Plata Tequila to the Japanese market, featuring 100% Blue Agave and triple distillation for a smooth, fresh flavor, priced at ¥4,900 (tax excluded) for 750ml.