A permanent Monchhichi corner is set to open at Sawawa (Chawawa), a matcha sweets specialty shop located in Kyoto's Arashiyama, on June 26, 2026 (Friday). The collaboration between the shop and Sekiguchi Co., Ltd. brings a lineup of exclusive Matcha Monchhichi merchandise that can only be found at this store.
Exclusive Matcha Monchhichi Items
The new corner will feature a selection of Monchhichi goods inspired by the world of matcha, including two key chain mascots exclusive to Sawawa.
Okoicha Monchhichi Mascot Key Chain — ¥2,970 (tax included)
Tea Picking Monchhichi Mascot Key Chain — ¥3,300 (tax included)
©SEKIGUCHI
A Japanese-Modern Corner in an Arashiyama Setting
The special corner inside the shop is designed to blend in with the natural scenery and bamboo groves of Arashiyama, adopting a Japanese-modern aesthetic. The space is intended to provide not just a shopping experience, but a memorable part of a Kyoto visit.
About Sawawa (Chawawa) Arashiyama
Sawawa is a matcha sweets specialty shop in Arashiyama, one of Kyoto's most scenic areas. The shop is known for using carefully selected Uji matcha across its lineup. Its signature item, matcha warabimochi, is made fresh on-site and topped generously with premium matcha powder—a long-standing favorite among visitors.
About Monchhichi
Monchhichi is a stuffed toy character first released by Sekiguchi Co., Ltd. in 1974, recognized by its pacifier pose and freckles. Its unique design—a plush body combined with soft vinyl face and limbs—caused an immediate sensation upon release. The character was exported internationally the following year and has been loved by fans around the world ever since. In 2024, Monchhichi celebrated its 50th anniversary.
Store Information
Matcha Sweets Sawawa (Chawawa) Arashiyama
- Address: 40-18 Sagatenryuji Susukinobabamachi, Ukyo-ku, Kyoto 616-8385
- TEL: 075-873-1123
- Hours: March 6 – December 5: 10:00 AM to 6:00 PM / December 6 – March 5: 10:00 AM to 5:30 PM
