The Coca-Cola system's green tea brand Ayataka is announcing four new and renewed products for spring 2026, to be rolled out sequentially. The Ayataka brand, led by core products such as "Ayataka" and "Ayataka Koi Ryokucha" (Concentrated Green Tea), has continued to grow and recorded its highest-ever sales volume in 2025.
This spring, four products are set to launch. A functional food product called "Ayataka Koi Hojicha" (Concentrated Roasted Green Tea) — containing GABA, which is reported to help reduce temporary stress and fatigue — will be released on Monday, April 6. Additionally, "Ayataka Mineral Ryokucha" (Mineral Green Tea), the first-ever mineral-infused green tea in Ayataka's history, will launch on Monday, May 18. From the Ayataka Cafe series, "Ayataka Cafe Koi Matcha Latte" (Concentrated Matcha Latte) is getting a packaging refresh starting Monday, March 16, while "Ayataka Cafe Honnori Amai Matcha Green Tea" (Mildly Sweet Matcha Green Tea) will be newly released from Monday, April 20.
Ayataka Koi Hojicha: A Functional Food with GABA Launching April 6
"Ayataka Koi Hojicha" is a functional food containing GABA, a functional ingredient reported to help reduce temporary stress and fatigue caused by work or study. The amount of hojicha leaves used has been increased by 1.5 times compared to "Ayataka Kuromame Hojicha" (Black Bean Hojicha), delivering a rich, full-bodied flavor with a pleasant roasted aroma. The product aims to offer a new option for those looking to relax both mentally and physically during breaks from work or household tasks.
Product Details: Ayataka Koi Hojicha
- Category: Soft drink
- Ingredients: Green tea (domestic), GABA powder / Vitamin C
- Nutrition per recommended daily intake (650ml): 0 kcal, protein 0g, fat 0g, carbohydrates 0g, sodium equivalent 0.3g, GABA 28mg
- Size / Suggested retail price (excl. tax): 650ml PET / ¥220
- Release date: Monday, April 6, 2026
- Sales region: Nationwide
- Notification number: J1151
- Functional ingredient and content: GABA 28mg (per 650ml daily intake)
- Recommended daily intake: 650ml
- Functional claim: This product contains GABA. GABA has been reported to have the function of reducing temporary stress and fatigue caused by work or study.
- Precautions: Please observe the recommended daily intake. Consuming large amounts of this product does not cure disease or promote health beyond normal levels. Since GABA may theoretically cause low blood pressure when combined with antihypertensive medications, those taking such medications should consult a physician or pharmacist before consumption.
Ayataka Mineral Ryokucha: Ayataka's First-Ever Mineral Green Tea Launching May 18
"Ayataka Mineral Ryokucha" is the first mineral-infused green tea in Ayataka's history. Developed in cooperation with Kanbayashi Shunsho Honten, a long-established Uji, Kyoto tea shop with 450 years of history, the drink achieves a clean, refreshing taste that draws out the natural umami of green tea while keeping bitterness and astringency in check. The product is designed with reduced caffeine, making it suitable for hydration throughout the day regardless of the time.
The minerals in this product refer to sodium, phosphorus, and manganese. Compared to Japanese Food Standard Composition Table (8th edition) sencha (extract).
Product Details: Ayataka Mineral Ryokucha
- Category: Soft drink
- Ingredients: Green tea (domestic), green tea extract powder, green tea extract, salt, yeast powder / Vitamin C
- Nutrition per 100ml: 0 kcal, protein 0g, fat 0g, carbohydrates 0g, sodium equivalent 0.03g
- Sizes / Suggested retail price (excl. tax): 2L PET / ¥441, 650ml PET / ¥220, 525ml PET / ¥220
- Release date: Monday, May 18, 2026
- Sales region: Nationwide
Ayataka Cafe Series: Package Renewal and New Product from March and April
The Ayataka Cafe series has been popular for making it easy to enjoy authentic matcha flavors, particularly among younger consumers.
"Ayataka Cafe Koi Matcha Latte" retains its quality made with 100% domestic matcha, but features new packaging designs by Hinano, an illustrator popular among younger generations. Two packaging designs depicting an afternoon snack time are being released — when placed side by side, they appear to face each other, creating a playful visual gimmick.
The newly launching "Ayataka Cafe Honnori Amai Matcha Green Tea" is crafted to highlight the aroma and umami of matcha while offering a gentle sweetness for a light, refreshing drinking experience. With a clean finish that doesn't leave behind lingering sweetness, it aims to pair naturally with summer afternoon snack time.
(From left) Ayataka Cafe Koi Matcha Latte 440ml PET / ¥206 (excl. tax), Ayataka Cafe Honnori Amai Matcha Green Tea 440ml PET / ¥206 (excl. tax)
Product Details: Ayataka Cafe Koi Matcha Latte
- Category: Soft drink
- Ingredients: Sugar (manufactured overseas/domestically), whole milk powder, green tea (matcha (Uji matcha 5%)), vegetable oil, dextrin, skim concentrated milk processed product, milk, salt, yeast powder / cellulose, emulsifier, antioxidant (Vitamin C), flavor, sodium caseinate, sodium glutamate
- Nutrition per 100ml: 44 kcal, protein 0.5g, fat 0.7g, carbohydrates 8.8g, sodium equivalent 0.08g
- Size / Suggested retail price (excl. tax): 440ml PET / ¥206
- Release date: Monday, March 16, 2026
- Sales region: Nationwide
Product Details: Ayataka Cafe Honnori Amai Matcha Green Tea
- Category: Soft drink
- Ingredients: Sugar (manufactured domestically), green tea (matcha), salt, yeast powder / cellulose, emulsifier, antioxidant (Vitamin C), flavor, silicone
- Nutrition per 100ml: 35 kcal, protein 0g, fat 0g, carbohydrates 8.7g, sodium equivalent 0.06g
- Size / Suggested retail price (excl. tax): 440ml PET / ¥206
- Release date: Monday, April 20, 2026
- Sales region: Nationwide
