Benelic Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Takeshi Yokoyama), in partnership with Warner Bros. Discovery Global Consumer Products, will open a limited-time pop-up store featuring merchandise from the blockbuster film series "Harry Potter" and "Fantastic Beasts" at Dainagoya Building (Location: Nagoya City, Aichi Prefecture) from November 12, 2025 (Wednesday) to December 25, 2025 (Thursday).
The opening coincides with "Harry Potter's Magical Christmas," the first Harry Potter collaboration Christmas event in the Tokai region, held at Dainagoya Christmas Illumination.
Store Information
Name: Harry Potter – Mahou Dokoro POP-UP STORE in Dainagoya Building
Period: November 12, 2025 (Wednesday) to December 25, 2025 (Thursday)
Location: Dainagoya Building B1F Atrium (3-28-12 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture)
Hours: 11:00 AM to 9:00 PM (Hours may vary according to the commercial facility)
New Products Launching on November 12
The store will launch exclusive items on opening day, including an art board with illuminated moons and torches, and an ornament tree set perfect for the holiday season.
Harry Potter and the Philosopher's Stone Lighting Art Board
This art board features imagery from "Harry Potter and the Philosopher's Stone" with a special lighting mechanism. When switched on, the built-in LED lights illuminate, with the torch emitting a flickering flame effect. It can be displayed standing or hung on a wall.
Product Name: Harry Potter and the Philosopher's Stone Lighting Art Board
Price: 8,470 yen (tax included)
Size: W297×H420×D40mm
Material: MDF, Polyester, Iron, PP
Notes: Requires 2 AA batteries
Harry Potter Ornament Tree Set
This tabletop Christmas tree set includes floating candles from the Great Hall, ball ornaments featuring the Hogwarts emblem and house mascots, and more. The tree topper features an owl carrying a letter, and the branch tips are treated with a white finish to resemble snow-covered trees. Perfect for the holiday season.
Product Name: Harry Potter Ornament Tree Set
Price: 22,000 yen (tax included)
Size: W290×H430×D290mm
Materials: Tree body: PVC, Iron, Silicone resin; Tree topper/Candle: Polyester resin; Acceptance letter: PU; Ornaments: PS; Red berries: PS, PE, Iron; String: Nylon
Harry Potter and the Philosopher's Stone Sticker Lottery
This sticker lottery features a unique selection method where customers pull an envelope to choose their prize. The lineup includes 15 designs from "Harry Potter and the Philosopher's Stone," including movie posters, character stickers, and film-style scene stickers. The envelopes themselves are designed with Hogwarts acceptance letters on both sides.
Product Name: Harry Potter and the Philosopher's Stone Sticker Lottery (15 types)
Price: 500 yen each (tax included)
Size: Poster sticker: W56×H71mm, Character sticker: W50×H80mm, Film-style sticker: W50×H90mm, Envelope: W106×H148×D20mm
Material: Paper
Notes: Blind package item
Release Date: November 12, 2025 (Wednesday)
Available at: All Harry Potter – Mahou Dokoro stores nationwide, including the online shop
Purchase Bonuses
Bonus 1: Sticker
Contents: One "Sticker" (8 types, non-sale item)
Eligible: Customers who purchase 3,300 yen (tax included) or more
Period: November 12, 2025 (Wednesday) to while supplies last
Location: Harry Potter – Mahou Dokoro POP-UP STORE in Dainagoya Building
Notes: One randomly selected sticker per transaction. Same items distributed at other stores and online shop.
Bonus 2: Original Tote Bag
Contents: "Original Tote Bag" (non-sale item)
Eligible: Customers who purchase 7,700 yen (tax included) or more
Period: November 12, 2025 (Wednesday) to while supplies last
Location: Harry Potter – Mahou Dokoro POP-UP STORE in Dainagoya Building
Notes: One tote bag per transaction
*Customers who purchase 7,700 yen (tax included) or more will receive both one sticker and one tote bag.
About Harry Potter – Mahou Dokoro (Harry Potter – Mahou Dokoro)
Welcome to Harry Potter – Mahou Dokoro.
Harry Potter – Mahou Dokoro is a place filled with wonderful items that add a touch of magic to everyday life.
Please take your time and enjoy your visit.
Shop Concept
The excitement and emotion that fills your heart each time you experience the series, and the power of friendship and courage you feel—this is a place where you can connect with Harry Potter and Fantastic Beasts merchandise anytime, anywhere.
The shop carefully selects items that inspire excitement and help you feel connected to the series, offering a product lineup that aligns with Japan's four seasons, bringing you favorites from "a slightly familiar magical world."
Permanent Store Information
Store Name: Harry Potter – Mahou Dokoro Sakae Park Store
Location: Oasis 21 B1F (1-11-1 Higashisakura, Higashi-ku, Nagoya City, Aichi Prefecture)
Hours: 10:00 AM to 9:00 PM (According to facility hours)
Store Name: Harry Potter – Mahou Dokoro Landmark Plaza Store
Location: Landmark Plaza 2F (2-2-1 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture)
Hours: 11:00 AM to 8:00 PM (According to facility hours)
Current POP-UP STORE Information
Name: Harry Potter – Mahou Dokoro POP-UP STORE in Daimaru Umeda
Period: September 12, 2025 (Friday) to December 12, 2025 (Friday)
Location: Daimaru Umeda 13F Event Space (3-1-1 Umeda, Kita-ku, Osaka City, Osaka Prefecture)
Hours: 10:00 AM to 8:00 PM (According to facility hours)
Online Shop
Store Name: Harry Potter – Mahou Dokoro
URL: https://www.harrypotter-mahou-dokoro-benelic.com/
The online shop allows you to select and register your favorite house, enabling you to enjoy house-specific headers featuring each house crest.
*You cannot change the house you selected during initial registration.
Latest Product Information on Social Media
Harry Potter Style Official X (formerly Twitter): @hpst_jp
Official X (formerly Twitter) account delivering Harry Potter and Fantastic Beasts merchandise and shop information.
