Kujukushima Group will open HELLO MAPLI, a new maple sweets brand, on February 18, 2026, at JR NAGOYA TAKASHIMAYA.
What HELLO MAPLI Delivers - The First Bite Is A Greeting
HELLO MAPLI is a maple sweets brand born in Nagoya, themed around "conveying feelings" through confections.
The concept is "The First Bite Is A Greeting."
What HELLO MAPLI wants to deliver is not just sweets to "eat," but a communication experience that connects people—where feelings are conveyed without words the moment you open the box and taste the first bite. The brand aims to be an accessible yet subtly refined presence that beautifully expresses the giver's sentiments.
Brand Philosophy
When people give gifts, they always have feelings behind them.
"Congratulations," "Thank you always," "Nice to meet you," "See you again"—
Feelings of celebration, a long-awaited reunion, gratitude.
If such feelings could be expressed through a single box, even without words.
HELLO MAPLI was born from this idea.
The theme chosen for the confections is maple.
Not an overpowering sweetness, but a material that offers a gentle, lingering aftertaste.
The calm sweetness it brings, creating a warmth that gently eases the heart,
is something we believe is fitting for our sweets brand world,
themed around "greetings" where feelings are conveyed without words, connecting people.
To deliver "a box that conveys feelings just by giving,"
we intentionally distanced ourselves from the traditional "country-style/nostalgic" image of maple confections,
adopting a design and color scheme aimed at "bold, modern, premium quality."
The design is striking to inspire confidence, while the confections themselves retain warmth.
"Cool, yet approachable"
By combining these contrasting charms in one box, we aimed to create something that builds confidence in the giver and bridges the distance with the recipient.
So that the box you give quietly speaks to your taste and aesthetic sense,
and makes people think "as expected" the moment you hand it over, without a word.
In response to Nagoya's aesthetic sense seeking quality,
HELLO MAPLI delivers from Nagoya, "a city that seeks taste."
Product Introduction
◇Maple Tuile Sandwich
Maple tuile baked to a golden color, made with maple sugar from Quebec, Canada, and grass-fed butter from New Zealand milk, sandwiching maple chocolate. Finished with almonds for added aroma and texture. From the first bite, the gentle sweetness of maple spreads throughout the mouth, and the delicate crispy texture of the tuile leaves a pleasant aftertaste.
5 pieces: 1,404 yen (tax included)
8 pieces: 2,160 yen (tax included)
12 pieces: 3,240 yen (tax included)
*91% New Zealand grass-fed butter in butter
Grass-fed butter is made from cows raised through pasture dairy farming. They are primarily grass-fed, with supplemental feed used minimally.
◇Maple Caramel Sandwich
Homemade maple caramel cooked with maple syrup and maple sugar from Quebec, Canada. Sandwiched in cookies baked to a golden color, made with maple sugar and grass-fed butter from New Zealand milk.
From the first bite, the gentle sweetness of maple and the mellow richness of caramel layer together, leaving a pleasant aftertaste.
5 pieces: 1,404 yen (tax included)
*82% New Zealand grass-fed butter in butter
Grass-fed butter is made from cows raised through pasture dairy farming. They are primarily grass-fed, with supplemental feed used minimally.
◇Maple Tigré
Tigré dough baked moist and golden, made with maple sugar from Quebec, Canada, and grass-fed fermented butter from New Zealand milk. The center hollow is filled with maple chocolate. From the first bite, the gentle sweetness of maple and the mellow richness of chocolate layer together, leaving a pleasant aftertaste.
4 pieces: 1,512 yen (tax included)
*Grass-fed butter is made from cows raised through pasture dairy farming. They are primarily grass-fed, with supplemental feed used minimally.
◇Mapli Selection
An assortment of HELLO MAPLI's signature maple sweets: crispy maple tuile sandwich and moist maple tigré.
A recommended gift item featuring two types of confections.
6 pieces: 1,944 yen [Grand Opening Commemorative Box/Limited Quantity]
[Contents: Maple Tigré 3 pieces, Maple Tuile Sandwich 3 pieces]
10 pieces: 3,240 yen
[Contents: Maple Tigré 4 pieces, Maple Tuile Sandwich 6 pieces]
Store Information
Store Name: HELLO MAPLI
Address: 〒450-6001
1-1-4 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture
JR NAGOYA TAKASHIMAYA B1F Western Confectionery Department
Contact: 052-566-1101
Hours: 10:00 AM to 8:00 PM (Follows building hours)
Official Website
Brand Site: https://sucreyshopping.jp/hellomapli
Instagram: https://www.instagram.com/hellomapli_official/
Grand Opening Campaign
To celebrate the grand opening,
customers who purchase 7,000 yen or more (tax included) during the campaign period
will receive one "Metallic Tote Bag"!
Designed to match the modern and bold impression of the package. The brand color and logo are prominently featured in an eye-catching design. Don't miss this limited-time original merchandise!
[Implementation Date] From February 18, 2026 (Wednesday)
*Limited quantity each day, ends when supplies run out. Please understand in advance.
Brand Story
The maple leaf was always a greeting.
Stretching toward the sun,
changing color for all to see,
and when falling, marking the season and remaining in memory.
HELLO MAPLI begins from that leaf.
The maple leaves scattered in the name
are not decorations,
but a sign of small greetings gathered together.
Among a row of blue boxes,
noticed at first glance,
and remaining in the heart afterward.
When you open the box,
golden cookies catch the light and shine.
The first bite is a greeting.
Before words, the taste says "hello."
The table falls silent,
not from formality, but from understanding.
In that moment, everyone shares the same feeling.
Maple greets twice.
The sweetness of the first bite, and the aftertaste that remains.
Nagoya is a city that gives with pride.
From splendid weddings
to souvenirs brought home at dusk.
A gift must be recognizable at first glance,
and remain in memory for a long time.
HELLO MAPLI is that gift.
A greeting you can see.
A greeting you can taste.
One bite says "HELLO."
That memory continues.
