SINN PURETÉ (produced by Anais Company Ltd., Shibuya, Tokyo; distributed by JIMOS Co., Ltd., Fukuoka) is adding a new, Mitsukoshi Isetan-exclusive scent called "Hidden Shadow" to its Too Good Multi Benefit Oil, a hair and body oil that has picked up 34 best-cosmetics awards. The scent goes on early sale from October 7 (Wed), 2026 at Isetan Shinjuku's "Salon de Parfum 2026" and other locations.
A Mitsukoshi Isetan-Only Scent for an Award-Winning Multi Oil
Early sale: October 7 (Wed), 2026 at Isetan Shinjuku's "Salon de Parfum 2026" and select Isetan Mirror stores, plus ISETAN BEAUTY online (https://meeco.mistore.jp/meeco/isetanbeauty/about/)
General sale: October 13 (Tue), 2026 (embargo lifts September 16 (Wed)) at Isetan Shinjuku's main building, B2F Isetan Beauty Apothecary, and select Mitsukoshi Isetan group stores: Shizuoka Isetan 2F Cosme Clinic, Hoshigaoka Mitsukoshi (Aichi) 1F Green Cosmetic Garden, JR Kyoto Isetan 3F Kirei Terrace, Niigata Isetan 2F Green Cosmetic Garden, Sapporo Marui Imai 5F Ms Room, Lucua Osaka Seasonal Collection, and Hiroshima Mitsukoshi 1F Green Cosmetic Garden.
Availability varies by store; contact individual locations for stock details.
SINN PURETÉ
Too Good Multi Benefit Oil, Hidden Shadow
50mL, ¥3,850 (tax included)
SINN PURETÉ's staple hair and body oil, "Too Good Multi Benefit Oil," gains a new Mitsukoshi Isetan-exclusive scent, "Hidden Shadow." Made with 99% naturally derived ingredients, the multi-use oil moisturizes and styles hair and body, fitting scenes from hair styling to post-towel-dry hair care to adding shine and moisture to the skin. Despite being naturally derived, the formula resists oxidation odor over time, so the scent lasts. Clary sage and mandarin bring a faint shimmer to the night air, rose and melon add humidity, and clove and geranium spice in a quiet tension, all forming a smoky fruity woody scent. It comes in limited packaging, making it a fitting choice both for yourself and as a gift for someone important. (*As of August 2026.)
Product highlights
Point 1: A multi oil suited to every scene
Works as a leave-in hair oil, for body shine and moisture, and for hair styling.
Point 2: Absorbs smoothly into hair and skin, with carefully chosen penetrating oils and beauty ingredients
Pursues an ideal balance of scent, texture, moisture, and hold.
Point 3: A smoky fruity woody scent capturing the stillness left after smoke, and a fitting gift
The Mitsukoshi Isetan-exclusive scent "Hidden Shadow" comes in limited packaging that also suits gift-giving.
The Scent
Hidden Shadow (embracing the stillness deep within the smoke)
Scent family: Smoky Fruity Woody
The scent's concept is "embracing the stillness deep within the smoke."
Clary sage and mandarin bring a faint shimmer to the night air, rose and melon add humidity, and clove and geranium spice in a quiet tension, forming a smoky fruity woody scent. Like smoke, it holds no fixed shape, yet its presence lingers. Eventually the warmth of amber and vanilla and the deep shadow of patchouli blend in, painting an afterglow as silent as smoke that has cleared.
Top: Clary sage, Mandarin
Middle: Rose, Clove, Melon, Geranium
Base: Amber, Vanilla, Patchouli
Salon de Parfum 2026 Venue-Exclusive Sets
SINN PURETÉ Signature Perfume Discovery Set: ¥9,900 (tax included)
Available only at Salon de Parfum 2026, this discovery set lets you choose three mini bottles (8mL each) of signature perfume, with an original fragrance case included.
Set contents:
- Signature Perfume, choose from 6 scents: 8mL x 3
- SINN PURETÉ original fragrance case, choose from 4 colors: x 1
SINN PURETÉ Salon de Parfum Special Set: ¥16,351 (tax included)
Also available only at Salon de Parfum 2026, this special set pairs a new fragrance with a hair oil developed exclusively for the Mitsukoshi Isetan group, along with incense and an original leather bag.
Set contents:
- Signature Perfume, choose from 6 scents: 40mL x 1
- Too Good Multi Benefit Oil, Hidden Shadow: 50mL x 1
- Mindful Ambient Incense, LOVE UNLOCK: x 1
- SINN PURETÉ original leather bag: x 1
Free hand serum with purchases of ¥25,000 (tax included) or more
Customers who spend ¥25,000 (tax included) or more on SINN PURETÉ products receive a beauty-serum-grade hand serum, moisturizing and lightly scented, while supplies last. Two scents are available to choose from.
- Main building, 6th floor event space: first 70 guests
- Mitsukoshi Isetan online: first 20 guests
