The 50th Anniversary OSAMU GOODS Exhibition will be held at Nagoya City Art Museum (Naka Ward, Nagoya, Aichi Prefecture) from Thursday, December 10, 2026 to Friday, January 22, 2027.
OSAMU GOODS (オサムグッズ) was born in 1976, when illustrator Osamu Harada (1946–2016) drew inspiration from Mother Goose, the traditional English children's tales. The imagery came from girls he saw in American magazines of the 1960s such as Seventeen and from the cute actresses who appeared in Hollywood films. The props and everyday items around them also served as hints.
Harada defined "kawaii" (cute) as having a bright, carefree, healthy expression, with a slight touch of loneliness and wistfulness as a subtle accent. This idea is vividly expressed in his work, and from the late 1970s through the 1990s OSAMU GOODS gained great popularity, mainly among junior and senior high school students through women in their twenties.
The exhibition introduces the appeal of OSAMU GOODS, which turns 50 in 2026, together with materials from the time. It explores why the brand has been loved by so many people across generations, and the design philosophy behind it.
『OSAMU'S MOTHER GOOSE』 cloth picture book, 1976 (Koji Honpo)
Towel, 1991
「OSAMU GOODS NEWS VOL1」 newspaper (promotional item), late 1970s
School bag, 1982
Collaboration Cafe
A collaboration cafe will be held in the museum's coffee shop during the exhibition period. Visitors can spend cafe time with popular OSAMU GOODS characters and enjoy special collaboration menu items that are available only there.
Merchandise
A special shop for the exhibition offers a wide lineup, from venue-exclusive products to nostalgic reissues of past items.
Ticket Information
Advance tickets are on sale at various ticket agencies.
| Category | Advance | Same-Day |
|---|---|---|
| General | ¥1,800 | ¥2,000 |
| High school and university students | ¥1,300 | ¥1,500 |
| Elementary and junior high school students | ¥500 | ¥700 |
- Prices include tax.
- Admission is free for preschool children.
Sales Periods and Where to Buy
Advance tickets
Sales period: Friday, September 25, 2026, 10:00 AM to Wednesday, December 9, 2026, 11:59 PM
Same-day tickets
Sales period: Thursday, December 10, 2026, 12:00 AM to Friday, January 22, 2027, 12:00 PM (noon)
- The ticket counter at the venue is open until 4:30 PM on Friday, January 22, 2027.
- Welfare admission tickets are available for each category. They are half the same-day price, and the relevant certificate must be shown at entry.
Where to buy
- Asoview!
- Museum Ticket (ミュージアムチケット)
- Online: https://telepiahall.com/ticket/
- In store: FamilyMart multi-copy machine
- Lawson Ticket
- Online: https://l-tike.com/osamugoods-aichi/
- In store: L-code 43735
- Nagoya City Art Museum (open days only)
Exhibition Information
| Exhibition Name | The 50th Anniversary OSAMU GOODS Exhibition (Nagoya venue) |
| Dates | Thursday, December 10, 2026 – Friday, January 22, 2027 |
| Closed | Mondays; December 29, 2026 (Tue) – January 2, 2027 (Sat); January 5 (Tue); January 12 (Tue). The museum is open on January 3 (Sun) and January 4 (Mon) as special openings, and on January 11 (Mon, national holiday). |
| Hours | 9:30 AM – 5:00 PM (until 8:00 PM on Fridays, except national holidays). Last entry is 30 minutes before closing. On Friday, January 22, the museum closes at 5:00 PM. |
| Venue | Nagoya City Art Museum |
| Address | 2-17-25 Sakae, Naka Ward, Nagoya, Aichi 460-0008 (inside Shirakawa Park, 芸術と科学の杜) |
| Organizers | Nagoya City Art Museum, Tokai Television Broadcasting (東海テレビ放送) |
| Cooperation | Koji Honpo, トムズボックス, パレットクラブ |
| Planning and Production | コスモマーチャンダイズィング |
| Venue Design | 五十嵐瑠衣 |
| Art Direction | 服部一成 |
| Details | https://www.tokai-tv.com/events/osamu-goods/ |
Ticket Purchase Notes
- All prices include consumption tax.
- Visitors with a physical disability certificate or similar: half the same-day price (certificate required; applies to up to 2 companions).
- Groups of 20 or more: ¥100 off the same-day price.
- Visitors who use a Nagoya City Transportation Bureau (名古屋市交通局) 「一日乗車券」 (One-Day Pass), 「ドニチエコきっぷ」, or 「地下鉄全線24時間券」 (Subway All-Line 24-Hour Ticket) on the day of their visit: ¥100 off the same-day price.
- Buyers of a high school and university ticket or a disability ticket, as well as junior high school students, should show proof (student ID, disability certificate, etc.) at the museum reception on the day.
- Visitors who present a 「名古屋市美術館常設展定期観覧券」 (Nagoya City Art Museum permanent exhibition season pass): ¥200 off the same-day price.
- Different discounts cannot be combined.
- Refunds and ticket type changes are not accepted for customer-convenience reasons.
- Admission tickets that come with original goods will stop being sold without notice once they sell out.
- Advance tickets can be purchased through Asoview!, Museum Ticket, Lawson Ticket, and Nagoya City Art Museum. The museum sells tickets only on open days. Please check the latest information for details.
- During the exhibition period, the exhibition ticket also admits visitors to the permanent exhibition.
Entry Notes
- Entry to the exhibition is required to use the merchandise area.
- Once you leave, you cannot re-enter either the exhibition area or the merchandise area. Visitors without a ticket cannot enter the merchandise area alone.
- Children of elementary school age or younger cannot enter on their own. They must be accompanied by a guardian.
- Preschool children can enter free of charge.
- Admission tickets that come with original goods have no age categories.
© Osamu Harada / Koji Honpo
