Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Sasaichi Brewery, a 360-year-old sake producer whose rice wine is offered as sacred sake at Kitaguchihonguu Fuji Sengen Shrine, is opening a new shop inside the waiting room of Otsuki Station on June 30, 2026, in a first-ever collaboration with JR East.
The Gifu Sekigahara Battlefield Memorial Museum will hold a summer special exhibition from July 14 to September 6, 2026, showcasing battle-scene folding screens that trace the dramatic conflicts of the Sengoku era, including a newly acquired "Battle of Sekigahara" folding screen.
7-Eleven Japan is rolling out "お店で焼いたジュワッと塩パン" (In-Store Baked Salt Bread) starting June 16, 2026, at Seven Cafe Bakery locations nationwide.
Seven-Eleven Japan is releasing two bite-sized mini marshmallow snacks nationwide starting June 23 — a fluffy milk cream flavor and a refreshing strawberry cream flavor, both under the Seven Premium brand.
株式会社アズメーカー has opened pre-orders on the CharaON! online store for new merchandise based on The Rising of the Shield Hero Season 4, including an acrylic character stand, die-cut stickers, and clear files featuring Raphtalia and Filo.
Starting July 1, 2026, Kujuuhonpo Tamazawa's flagship store in Sendai will offer a seasonal shaved ice dessert made in collaboration with MIGAKI-ICHIGO, a premium brand strawberry from Yamamoto-cho, Miyagi Prefecture.
snaq.me Stand in Tokyo's Oshiage neighborhood introduces six new seasonal items from June 19, 2026, featuring masala chai, domestic lemon drinks, sweet potato sweets, and the brand's first-ever freshly baked focaccia.
A new collaboration between the beloved Snoopy character and the retro classic サイコロ®キャラメル candy brings a lineup of nostalgic yet fresh everyday goods, going on sale July 15, 2026.
Sogo Yokohama's summer gift fair is underway through July 12, featuring about 1,600 gift options including seasonal gourmet sets, cool desserts, and Kanagawa-focused selections.
A limited-time Sun Hoseki Fair featuring accessories, stationery, character goods, and the popular original character Hoppe-chan runs from June 20 to June 28, 2026, at Aeon Mall Chiba Newtown.
Suntory is releasing "Koodori Hops," a limited-edition happoushu (low-malt beer) featuring rare Nelson Sauvin hops, multi-layered fruity aromas, and a refreshing finish, available nationwide from August 12, 2026.
Tachibana E Liquors has launched the 136th edition of its whisky lottery, featuring Yamazaki 18 Year as the top prize, with 466 limited entries available starting June 19, 2026.