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A new capsule toy series turns five popular Sanrio Characters into acrylic pen lights that glow at the flip of a switch. The collection rolls out nationwide from late July 2026, priced at 500 yen per play.
IP Four Inc. is releasing "Sanrio Characters Cute! Softly Glowing Mascot Light," a six-piece capsule toy series featuring My Melody, Kuromi, and My Sweet Piano as gently glowing mascot lights, rolling out gradually from mid-July 2026 at capsule toy corners nationwide.
IP4 Co., Ltd. is releasing the "Sanrio Characters Spring-Top Mini Pouch Keychain" in capsule toy corners nationwide from late July 2026, with five easy-open designs featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and Kuromi.
IP Four Co., Ltd. will release the "Sanrio Characters Swim Ring Keychain" series (¥400 per capsule, tax included; 7 varieties total), featuring squishy, realistic swim ring charms, available at capsule toy corners nationwide from late July 2026.
Munyugurumi Patio is opening pre-orders for a new Sanrio Characters "Heart Measure" plush line, featuring 10 character designs, through its official EC site from July 17, with in-store sales following from July 21, 2026.
Sekigahara Warland's annual Wish-Making Wind Chime Festival returns with about 6,000 wind chimes strung along a 200-meter tunnel, joined this year by a new Shofu Uchiwa Matsuri displaying roughly 1,000 fans indoors, both running through September 30, 2026. Every visitor receives a free original uchiwa starting July 13, and an indoor Sennari Hyotan Matsuri gourd display continues into early December.
From July 18 to August 23, 2026, SENDAI UMINOMORI AQUARIUM presents "Umino-mori Summer Research," a program of keeper Q&A sessions, marine-life encounters, and lecture events that make for a great summer break independent-study project.
Shibuya Real Squid Game, the immersive event built around the Netflix series, has extended its run to August 31, 2026, with a 4.9-star Google rating, a collab cafe, and new student, family, and pair ticket discounts.
Starting July 16, 2026, the Japanese restaurant Shikisai on the 5th floor of Royal Pines Hotel Urawa is offering a weekday-night-only "Nagomi" set meal fair, with two shareable courses designed for couples and friends to enjoy together.
From July 23 to 26, 2026, Urban Dock LaLaport Toyosu hosts "Shirokuma-kun COOL PARK 2026," a summer pop-up featuring a full-size resin skating rink, a demo skater exhibition, an ice sculpture show, a photo dome, and festival-style games with Hitachi Room Air Conditioner's mascot Shirokuma-kun.
Shironeko Project NEW WORLD'S marks its 12th anniversary on July 14, 2026, launching the ALIVED:CHRONICLE event alongside a new character gacha, discounted jewel packs, and a lineup of anniversary campaigns running into August.
Orders opened July 13, 2026 for a Shironeko Project: NEW WORLD'S collaboration with G-ant's buildable fandom toy Mitacle Block, turning Hero, Iris, Catra, Jin, and Saya into pixel-art block figures to mark the game's 12th anniversary.