Shinjuku Takashimaya Times Square is celebrating its 30th anniversary on October 4, 2026. As part of the commemorative activities planned throughout the year, the store is running a collaboration with Pompompurin — a popular Sanrio character who is also celebrating its 30th anniversary in 2026. The collaboration takes place from May 8 (Friday) through June 6 (Saturday).
Pompompurin is a golden retriever boy known for his signature dark brown beret. He has an easygoing personality, loves "going out," dislikes being left home alone, and enjoys collecting shoes.
Pompompurin POP UP SHOP
Period: May 8 (Friday) to May 19 (Tuesday)
Location: 4F, near the Hands-side escalator
Exclusive Shinjuku Takashimaya Times Square × Pompompurin collaboration merchandise and Pompompurin 30th anniversary goods are available for purchase. Numbered tickets may be distributed during busy periods to manage entry.
Mini Tote Bag — Shinjuku Takashimaya Exclusive, Pompompurin, ¥2,970
Flat Pouch — Shinjuku Takashimaya Exclusive, Pompompurin, ¥1,760
Double Acrylic Keychain — Shinjuku Takashimaya Exclusive, Pompompurin, ¥880
Original Shopper Bag
Period: From May 8 (Friday), while supplies last
Location: B1F through 11F
Customers spending ¥2,000 (tax included) or more in a single transaction on eligible floors will receive an original Pompompurin shopper bag, available on a first-come, first-served basis. Some departments and specialty store areas are excluded.
Stamp Rally
Period: From May 8 (Friday), while supplies last
Customers who spend ¥3,000 (tax included) or more in a single transaction at the 9F Sanrio Shop or the 4F Pompompurin POP UP SHOP (May 8–19) will receive a stamp rally sheet as a gift, while supplies last. Explore the store to find Pompompurin hidden throughout Shinjuku Takashimaya Times Square.
Sticker Present
Period: From May 13 (Wednesday), while supplies last
Location: 12F–14F Restaurants Park
Diners who spend ¥1,000 (tax included) or more per visit will receive one original sticker per transaction. Three different designs are available, though the design cannot be selected.
Photo Spot: "Go Meet the Lounging Pudding!"
Period: May 13 (Wednesday) to June 6 (Saturday)
Location: 13F Terrace White Garden entrance (next to "Sesto Senso")
A dedicated photo spot features Pompompurin and friends — Muffin, Scone, and Bagel — lounging together. Visitors are welcome to take photos with them.
Pompompurin Special Stage
Period: May 31 (Sunday) (some seats require advance reservations)
Location: 1F JR Exit special outdoor venue
Both Shinjuku Takashimaya Times Square and Pompompurin are marking their 30th anniversary in 2026. Pompompurin will make a special appearance to celebrate this milestone together. Further details, including the schedule, will be announced on the official Shinjuku Takashimaya website.
