Harmonyland, the Sanrio character theme park located in Hiji Town, Oita Prefecture, is gearing up to celebrate its 35th anniversary with a special limited-time event, "Harmonyland 35th Anniversary," starting Friday, April 24, 2026. The event's theme is "35 Years of Gratitude into the Future," and the latest round of details includes the first-ever reveal of the event key visual and a debut of Hello Kitty's brand-new anniversary costume.
Details: https://www.harmonyland.jp/sp/hl35th/index.html
"Harmonyland 35th Anniversary" Overview
Event Period: From Friday, April 24, 2026
Event Highlights:
- Opening ceremony on Sunday, April 26 (the park's anniversary date)
- First reveal of the 35th anniversary event key visual
- Hello Kitty's new anniversary costume debut and character greeting event
- Original 35th anniversary theme song composed by music creator Kota Okochi
- Special 35th anniversary version of the night show Fun×Fan Night Show "GIVE YOU♡"
35th ver. - 35th anniversary design novelty distributed over 3 days
Opening Ceremony Featuring Hello Kitty and 22 Characters
On Sunday, April 26—the park's official anniversary date—a special 35th anniversary opening ceremony will be held. Hello Kitty and 21 other Sanrio characters are expected to appear at the event.
Sanrio character dance performances and photo sessions will also be part of the celebration, making for a memorable milestone event.
- Date & Time: Sunday, April 26, 10:30 AM
- Venue: In front of Kitty Castle (in case of rain: Harmony Village)
- Appearing Characters: Hello Kitty, Dear Daniel, Hello Mimmy, My Melody, Kuromi, My Sweet Piano, Cinnamoroll, Pompompurin, Little Twin Stars, Pochacco, Bad Badtz-Maru, Tuxedosam, Hangyodon, Keroppi, Pekkle, Usahana, Wish Me Mell, Mopp, Bon Bon Ribbon, Corocorokuririn, Strawberry King
35th Anniversary Key Visual Unveiled for the First Time
The event's key visual has been released for the first time. Hello Kitty takes center stage surrounded by popular Sanrio characters, all set against the backdrop of Harmonyland's iconic Ferris wheel "Wonder Panorama" and fireworks. The image captures 35 years of gratitude and a sense of moving forward into the future.
A CM video with the theme "35 Years of Gratitude" is also planned for regional broadcast.
Hello Kitty's New Anniversary Costume Debut and Character Greeting
To mark the 35th anniversary, Hello Kitty's brand-new anniversary costume is making its debut. The costume features a gorgeous dress with rainbow-colored frills and ribbons set against a pink base. Multiple layers of tulle and colorful decorations on the skirt add a sense of occasion, while flower-motif ribbons and other details throughout the outfit reflect the 35th anniversary theme.
During the "35th Anniversary Greeting" event, Hello Kitty and other characters in their new costumes will perform a dance set to the original anniversary theme song, followed by a wrap-around greeting session.
- Dates: Friday, April 24 – Tuesday, June 30 (excluding the Golden Week period)
- Venue: Harmony Village
- Appearing Characters: Hello Kitty, My Melody, Little Twin Stars, and others
35th Anniversary Original Theme Song by Kota Okochi
The 35th anniversary original theme song is being created by music creator Kota Okochi. The song will play as in-park BGM and during character greetings and the night show, and will also be featured in a CM video. The melody conveys gratitude for the past 35 years and a sense of expansion into the future.
Kota Okochi Profile
During his university years, Okochi developed a passion for music, and after studying in Australia and working as a radio engineer, began producing music professionally.
His credits include composing "Mata Ashita.../JUJU," the theme song for the Fuji TV drama "Good Life," which won the Yūsen Music Excellence Award at the 44th Japan Cable Broadcasting Awards. He also wrote lyrics for "Beautiful Life/Sandaime J Soul Brothers" from the album THE JSB LEGACY, which won the Best 5 Albums Award at the 31st Japan Gold Disc Awards. His extensive portfolio also includes work for Kō Shibasaki, T-ARA, FTISLAND, PKCZ, V6, NMB48, TrySail, Nana Mizuki, Kana Hanazawa, and many other artists.
Fun×Fan Night Show "GIVE YOU♡" 35th ver.
A special 35th anniversary edition of the night show, Fun×Fan Night Show "GIVE YOU♡" 35th ver., will be performed. The show features an updated lineup that includes the new anniversary theme music, along with special anniversary-exclusive staging.
- Performance Period: Saturday, April 25, 2026 and onward (specific dates only)
- Performance Time: 7:30 PM to 7:50 PM
- Venue: Kitty Castle
- Appearing Characters: Hello Kitty, Dear Daniel, Kuromi, Cinnamoroll
35th Anniversary Design Novelty Distributed Over 3 Days
From Friday, April 24 to Sunday, April 26, all visitors to the park will receive a 35th anniversary design clear card as a novelty gift. The design varies each day, marking the opening days of the anniversary celebration.
- Distribution Dates: Friday, April 24 – Sunday, April 26
