Sanrio Character Park Harmonyland (Hiji Town, Oita), operated by Sanrio Entertainment Co., Ltd. (headquartered in Tama, Tokyo; President and CEO: Aya Komaki), launched two events on September 18 (Friday), 2026: the Halloween event Harmonyland Halloween and WISH ME MELL 15TH ANNIVERSARY, celebrating the 15th anniversary of the character Wish me mell. This report looks back at how opening day unfolded.
Harmonyland Halloween is a special event themed around "Treat and Excite!," set in a sweet, adorable candy world where guests can get excited together with the characters, friends, and family.
The fan-favorite, highly interactive live show "Magical Masquerade – EXCITE!" returned with upgraded choreography and staging. This year also introduced a brand-new live show, "Halloween DE Daikoushin★," in which characters in Halloween costumes marched through Harmony Village together with guests.
The same day also marked the launch of WISH ME MELL 15TH ANNIVERSARY, celebrating Wish me mell's 15th anniversary. A new photo spot has appeared at "Wish me mell's Flower Garden," designed around a tea party theme.
Harmonyland Halloween Event Report
Masked Hello Kitty and Friends Star in an Evolved, More Interactive "Magical Masquerade – EXCITE!"
The perennially popular live show "Magical Masquerade – EXCITE!" returned this year with even more powerful choreography and staging.
Set at a glamorous, thrilling Halloween masquerade ball, the show features Hello Kitty and friends appearing in masks. Guests dance and cheer along to dynamic choreography and music supervised by Tokyo Gegegay, making it a highly interactive live show. Voice actor Hiro Shimono voices the character Jack.
On opening day, guests were seen cheering and moving along with the characters, bringing the whole venue together in excitement. Comments from guests included, "I shouted even more than last year!" and "I had so much fun dancing," reflecting how much they enjoyed the upgraded Halloween show.
Weekday-Only New Live Show: Everyone Marches Together in "Halloween DE Daikoushin★"
New this year, "Halloween DE Daikoushin★" is a weekday-only live show that guests of all ages, from children to adults, can enjoy.
Characters in adorable Halloween costumes appear on a rotating daily basis. Guests march through Harmony Village together with the characters to music and choreography directed by Tokyo Gegegay, making it an activity friends and family can enjoy together.
On opening day, Hello Kitty, Cinnamoroll, and My Melody appeared. Guests of all ages, from small children to adults, were seen smiling as they walked alongside the characters and moved to the music.
Colorful Candy-Themed Halloween Merchandise
The Halloween-limited merchandise lineup features items themed around the event's candy-world concept, including headbands topped with eye-catching oversized candy pieces and mini headband charms that can be attached to a bag.
Headbands — 4 designs, ¥3,630 each (tax included)
Mini headband charms — 4 designs, ¥2,200 each (tax included)
Featured merchandise may sell out without notice.
Playful Candy- and Swirl-Themed Limited-Time Food
During the event, a limited-time food menu themed around candy and swirl motifs is available, including "Kitty's Halloween Curry" — rice shaped like Hello Kitty's face topped with black curry and a swirled sausage — and the Pompompurin-inspired "Halloween Hot Dog." The colorful, playful lineup lets guests enjoy the Halloween atmosphere through food as well.
On opening day, many guests were seen taking photos of the colorful food menu, while others shared the easy-to-share "Halloween Roll Cake Stick" with friends and family, enjoying the Halloween-exclusive food together.
Kitty's Halloween Curry — ¥1,980 (tax included)
Halloween Hot Dog — ¥900 (tax included)
Featured menu items may sell out without notice.
Harmonyland Halloween Overview
Overview
- Event period: September 18 (Friday) – November 10 (Tuesday), 2026
- Details: https://www.harmonyland.jp/sp/halloween2026/index.html
Event highlights:
- The fan-favorite, highly interactive live show "Magical Masquerade – EXCITE!," now with upgraded staging
- New live show "Halloween DE Daikoushin★," in which everyone marches together
- "Parade Parallel – Halloween ver." and "Fun × Fan Night Show 'GIVE YOU♡' – 35th ver."
- "Magical Masquerade Special Greeting"
- Harmonyland Halloween limited-time food
WISH ME MELL 15TH ANNIVERSARY Event Report
A Tea Party-Themed Photo Spot Debuts
To celebrate Wish me mell's 15th anniversary, an anniversary version of "Wish me mell's Flower Garden" has appeared. Designed around a tea party that Wish me mell's friends from Merci Hills prepared for her, the space is filled with colorful flowers and a large rainbow, creating a setting fit for the 15th-anniversary celebration.
On opening day, guests were seen taking their time to admire the specially decorated garden shared by Wish me mell and her Merci Hills friends, taking photos at their favorite spots and enjoying the heartwarming "tea party" world.
WISH ME MELL 15TH ANNIVERSARY Overview
Overview
- Event period: September 18 (Friday), 2026 – March 31 (Wednesday), 2027
- Details: https://www.harmonyland.jp/sp/wi15th/index.html
Event highlights:
- Wish me mell appears at Harmonyland in a new flower-filled costume
- Wish me mell Anniversary Greeting Show
- Special Greeting (paid, advance lottery)
- Wish me mell Special Party (paid, advance lottery)
- 15th-anniversary edition of the Wish me mell Flower Garden
- "Letter That Connects With Wish me mell" letter-writing campaign
- Collaboration with Sanrio Puroland: online quiz, "Which Merci Hills Friend Are You?"
- Limited-time anniversary merchandise and food
