Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
H&M is releasing a 16-sticker LINE collaboration set with character SHIBANBAN, free to download for anyone who adds the brand's LINE official account between July 21 and August 17, 2026, along with a welcome discount coupon.
Ahead of the Makuhari Beach Fireworks Festa on August 1, Hotel New Otani Makuhari is offering a room-view stay plan and a dinner-then-fireworks restaurant plan at Shell the Garden, with both options still available to book.
New merchandise featuring Asanagi Umi in her swimsuit version from the TV anime I Made Friends with the Second Prettiest Girl in My Class is now available for pre-order through the online shop CharaON!.
illusie300 is introducing an original Toy Story item series of everyday lifestyle goods, including insulated bags, pouches, and travel accessories, arriving in stages at stores nationwide from July 21, 2026.
A limited-quantity collaboration between Jellyfish Can't Swim in the Night and Village Vanguard has launched, featuring newly drawn illustrations created exclusively for this project. Pre-orders are open at the Village Vanguard Online Store from July 21 through August 9, 2026, with no restock or additional production planned.
Kajitsuya Cafe's three Tokyo locations are serving limited-quantity "White Peach Shaved Ice" and "White Peach Parfait" made with peaches from Yamanashi and Fukushima, alongside a new "Sweet Ripe Mango Shaved Ice," available through late August 2026.
From August 12 to 18, 2026, Sake Market Shinjuku will host a limited-time pop-up pairing 10 ice cream flavors with 100 varieties of sweet sake and 10 toppings, creating more than 10,000 possible combinations.
A stage devoted to the roughly 600-year-old comedic art of kyogen arrives at Roppongi Tricolore Theater this October and November, led by the young performer Mannojo Nomura.
New original merchandise for the TV anime Mermaid Melody Pichi Pichi Pitch, featuring specially drawn artwork themed around a moonlit mermaid serenade, will be sold at touring pop-up shops in Tokyo, Fukuoka, and Osaka, as well as online.
Starting Saturday, July 25, 2026, Metsä Village is opening a dedicated hand-held fireworks area that runs nightly through August 23, joining the ongoing "Metsä's Nordic Fireworks" and Moominvalley Park's "Moominvalley Lake Fireworks" as part of Metsä's summer lineup.
An online lottery for the TV anime MIDORI NO MAKIBAO has launched on FaNeMa Kuji, featuring exclusive prizes such as a plush toy, a tissue case, handkerchiefs, acrylic stands, and can badges. A repost campaign is also running to celebrate the launch.
MOO-MOO SPARK, a new steakhouse using only female Japanese cattle, opens in Naha, Okinawa on July 20, offering thick-cut steaks paired with a melting bear-shaped butter and supervised by a chef with Michelin-starred restaurant experience.