New Culture-Tour Brand "NIIMI ORIGIN" Opens in Niimi, Okayama, Beginning at a Shrine That Enshrines a Limestone Cave
POLEPOLE, which runs cave exploration tours in Niimi City, Okayama Prefecture, has launched "NIIMI ORIGIN," an inbound-focused Japanese culture experience brand connecting overseas travelers with the region's shrine traditions, soba making, sake brewing, and other culture passed down by local people.