Ise-Shima - Things to do・Attractions

NIPPONIA HOTEL Ise Kawasaki Debuts "Tamaya Kago Plan" — Ride Kansai's Only Traditional Town Palanquin Through the Streets of Ise

Starting September 9, NIPPONIA HOTEL Ise Kawasaki Shonin-machi and Ise Rickshaw Tamaya are launching the "Tamaya Kago Plan," a new experience that puts guests in the starring role of a milestone celebration — riding Kansai's only traditional town palanquin through the historic streets of Ise, guided by a local rickshaw driver who knows the city inside out.

GLAMP DOME Ise-Kashikojima Runs a No-Loss Halloween Gacha for Discount Coupons, Plus a Guests-Only Halloween Fair in October

GLAMP DOME Ise-Kashikojima in Mie Prefecture is running a "Halloween Gacha," a no-loss draw that guarantees a coupon worth at least 3,000 yen, usable on stays from September 24 to October 31, 2026, alongside a guests-only Halloween Fair throughout October.

Miyako Resort Shima Bayside Terrace to Launch New "Ise-Shima Breakfast" Menu on November 10, 2026

Miyako Resort Shima Bayside Terrace in Shima City, Mie Prefecture is fully renewing its breakfast menu from November 10, 2026, with a Japanese and Western lineup built around Mie Prefecture ingredients such as Matsusaka beef, Ise madai sea bream, and local eggs.

NEMU RESORT Turns Toba Hotel International's Famous Cheesecake Into an Upcycled Shake

At NEMU RESORT in Mie Prefecture's Ise-Shima area, Dining Satoyama inside Hilltop House is serving a lemon-flavored cheesecake shake made from surplus batches of Toba Hotel International's signature cheesecake, turning what would otherwise be discarded into a refreshing new treat through September 23, 2026.

Toba Hotel International Serves a Mischievous Monster-Themed Halloween Afternoon Tea This September and October

Toba Hotel International's Lobby Lounge is offering a playful Halloween afternoon tea, "Halloween — The Monsters' Mischief," from September 1 to October 31, 2026, featuring witch, Frankenstein, and monster-eye motifs alongside Mie Prefecture specialties, plus a limited-time dessert plate and Halloween decorations throughout the hotel.

Shima Kanko Hotel Introduces Autumn Afternoon Tea Featuring Muscat Grapes, Chestnuts, and Mie's Seasonal Flavors

From September 3 to November 30, 2026, Shima Kanko Hotel's cafe and wine bar "Lian" is serving an autumn-only afternoon tea featuring sweets made with muscat grapes, chestnuts, and figs alongside savories using Ise lobster and Matsusaka beef, priced at ¥6,800 per person.

Ryoso Umi no Cho and Glamp Ocean Iseshima to Host One-Night "Ise-Shima x Okinawa" Cultural Exchange Event on Private Beach

On Thursday, September 3, 2026, Ryoso Umi no Cho and Glamp Ocean Iseshima in Ise City, Mie Prefecture will hold "Ise-Shima x Okinawa – Musubi no Hibiki," a one-night cultural exchange event on their private beach featuring Okushima Ryujin Taiko drumming, Okinawan eisa dance, and hand-held fireworks, free and open to overnight guests and non-guests alike.

Kanzashiya WARGO Opens Its First Store Near Ise Jingu's Oharai-machi, Blending Tradition with Modern Design

Wagokoro Co., Ltd. has opened Ise Jingu Oharai-machi Kanzashiya Wargo, the brand's first store in the area, on Oharai-machi street near Ise Jingu's Naiku in Ise City, Mie Prefecture. The kanzashi specialty store offers handmade hair ornaments that blend traditional Japanese craftsmanship with modern design, drawn from an area that welcomes around 8 million visitors a year.

Fan-Favorite Event Returns for a Limited Time as Guests Feel a Seal's Warmth in the "Goma-chan Lap Pillow Experience"

Ise Sea Paradise in Mie Prefecture is bringing back its popular "Goma-chan Lap Pillow Experience" from September 1 to 30, 2026, letting visitors feel a spotted seal's warmth and weight resting on their lap as part of the aquarium's Respect for the Aged Day celebrations.

Long-Lived "Thank You"! Aquarium Celebrates Its 39-Year-Old Legends with a "Respect for the Aged Day" Event

Ise Sea Paradise in Mie Prefecture is holding a special Respect for the Aged Day event from September 1 to 30, 2026, celebrating its 39-year-old giant sawfish and two 39-year-old spotted seals with backstage feeding experiences, a retrospective photo exhibit, and limited-edition goods.

Kimono no Heya, Facing Sarutahiko Shrine in Ise, Launches a Mother's Antique Kimono Rental Set on August 8

Kimono no Heya, an antique kimono rental shop across from Sarutahiko Shrine in Ise, Mie Prefecture, begins full support for mothers' visiting-kimono rental from August 8, adding dressing, hair styling, and luggage storage to the children's Shichi-Go-San kimono it already offers.

Shima Chichukaimura Launches Long-Run 'CAMINO SHIMA' Campaign Tied to the 63rd Ise Jingu Shikinen Sengu, Starting August 1

Village & Hotel Shima Chichukaimura in Shima, Mie Prefecture, will launch the long-run stay campaign CAMINO SHIMA on August 1, 2026, inviting visitors to spend one more night enjoying Shima's food, scenery, and Mediterranean-style village through five experiences linking the Ise pilgrimage with Spain's Camino de Santiago.

Hotel Ijikasou in Toba, Mie Debuts New Stay Plans with ReFa Beauty Items and Aquarium Tickets

Hotel Ijikasou, an oceanview hotel in Toba, Mie Prefecture, begins offering new accommodation plans from July 8, including a women's retreat plan featuring ReFa beauty devices and a stay plan bundled with Toba Aquarium admission tickets.

New Shichi-Go-San Photo Studio Near Sarutahiko Shrine in Ise Offers Kimono, Photography, and a Shrine Visit in One Day

torch Sarutahiko Jinja-mae, a one-minute walk from Sarutahiko Shrine in Ise, lets families complete kimono rental, hair and makeup, studio photography, and a shrine visit all in a single day, with bookings now open for the 2026 autumn Shichi-Go-San season.

Experience the "Heisei Retro" Boom Through Glamping as GLAMP DOME Ise-Kashikojima Hosts a Summer Festival

From July 25 to August 31, 2026, GLAMP DOME Ise-Kashikojima in Mie Prefecture is transforming its glamping grounds into a nostalgic "Heisei" summer festival for overnight guests, complete with retro photo spots, festival food stalls, and hands-on game booths inspired by 2000s pop culture.

JAF Mie Hosts a Private Night Tour of Toba Aquarium in August 2026

On August 29, 2026, JAF Mie Branch will rent out Toba Aquarium for two hours after closing, giving members a rare look at how the facility's marine life behaves after dark, plus original goods for participants.

Toba Kokusai Hotel Adds New Size 5 Cheesecake to Its Lineup

Toba Kokusai Hotel in Mie Prefecture has added a new size 5 (15 cm) plain cheesecake to its longstanding lineup, responding to growing demand for smaller portions suitable for everyday use and small gatherings.

Toba Kokusai Hotel Offers Peach-Themed Afternoon Tea — "Shangri-La" for July and August 2026

Toba Kokusai Hotel in Mie Prefecture is serving a peach-filled afternoon tea inspired by the theme of "Shangri-La" at The Lobby Lounge, available from July 1 to August 31, 2026, with reservations required by 6:00 PM the day before.

74th Ise Jingu Dedication National Fireworks Competition Returns to Miya River on July 18

On Saturday, July 18, 2026, the 74th Ise Jingu Dedication National Fireworks Competition takes place along the Miya River in Ise, Mie Prefecture, featuring elite pyrotechnists from across Japan competing in a one-of-a-kind event with around 8,400 fireworks launched from 7:20 PM to 9:00 PM.

Toba Kokusai Hotel Launches Summer Plan for Children's First French Dining Experience

Toba Kokusai Hotel in Mie Prefecture is offering a limited table manners dining plan for families with children during summer 2026, with dedicated staff support throughout the French dinner service at the main dining room Sea Horse.

Summer Special Exhibition "How Do Sea Turtles Live?" Opens at Ise Sea Paradise

Ise Sea Paradise in Mie Prefecture is hosting a summer special exhibition from June 13 to August 31, 2026, where visitors can observe young loggerhead and green turtles up close and explore interactive exhibits on sea turtle ecology and ocean conservation.

NEMU RESORT Launches 6th Real Mystery Game "Unravel the Secret of the Mysterious Shrine"

NEMU RESORT in Ise-Shima National Park is kicking off the 6th installment of its immersive real mystery game, where guests solve cryptographic puzzles to uncover the hidden secret of a mysterious shrine and a vision of the resort 100 years in the future.

Miyako Resort Shima Bayside Terrace to Open Summer Resort Pool for 2026 Season

The outdoor resort pool at Miyako Resort Shima Bayside Terrace in Shima, Mie Prefecture opens from July 4 to September 24, 2026. Hotel guests can enjoy the daytime pool free of charge.

Summer Events at Grand Mercure Ise-shima Resort & Spa — Lantern Night, Resort Pool, Workshop & More (2026)

Grand Mercure Ise-shima Resort & Spa is hosting a series of summer-limited events from July through September 2026, including a lantern night, day and night resort pools, a natural material bag-making workshop, a poolside food truck, glowing super ball scooping, and table magic shows — all included in the room rate for hotel guests.

Shima Brewery and Yabai T-shirts yasan Release Limited Collaboration Beer "Kimi wa Cupuasu" Beer

Shima Brewery at Kintetsu Ukata Station has teamed up with rock band Yabai T-shirts yasan to release a limited-edition Belgian-Style Fruit Beer brewed with Amazon-native cupuacu fruit, available from May 8, 2026.

New Creative Japanese Restaurant "Migiwa no Mori" Opens at Ise Meoto Iwa

Migiwa no Mori, a new creative Japanese restaurant with views of the famous Meoto Iwa rocks and Ise Bay, is set to pre-open on May 1, 2026, on the second floor of Ise Meoto Iwa Meoto Yokocho in Mie Prefecture.

Ise City History Museum Opens in Mie Prefecture

The Ise City History Museum opened on April 25, 2026, offering permanent exhibitions on the region's history, culture, and traditions, along with an inaugural special exhibition showcasing happi coats from the Okihiki festival.

Tropical Fish Now Swim in Ise-Shima's Waters — LUXUNA Ise-Shima to Launch Glass-Bottom Boat Experience

Rising ocean temperatures have brought colorful tropical fish to Ago Bay in Mie Prefecture. LUXUNA Ise-Shima, a glamping resort in Shima City, is launching a glass-bottom boat experience starting May 1, 2026, allowing visitors to observe this changing marine ecosystem without getting wet.

Ise Sea Paradise's Zero-Distance Animal Experience Receives Ise Brand Certification

The hands-on animal encounter program at Zero Distance Aquarium Ise Sea Paradise in Mie Prefecture has been recognized under the official Ise Brand certification, honoring its one-of-a-kind close-up experiences with marine creatures.

Shima Green Adventure Hosts Real Mystery-Solving Game "The Hero of Light and the Sword of Shimadia"

Shima Green Adventure in Shima City, Mie Prefecture is hosting a real mystery-solving game from April 24 to June 28, 2026, where participants explore the park as the "Hero of Light" to collect five orbs and save the world of Shimadia.

Hawaii-Themed Early Summer Event "Hawaii Fair ~First Summer ALOHA~" Coming to Ise-Shima

From April 11 to June 30, 2026, GLAMP DOME Ise-Kashikojima in Mie Prefecture will host a Hawaiian-style resort experience featuring acai bowls, a tropical drink bar, and rental Hawaiian accessories.

A New Camp Field Is Coming to Shima Green Adventure on May 1, 2026

Shima Green Adventure in Shima City, Mie Prefecture is adding a new "Camp Field" featuring 22 spacious sites on former golf course grounds, opening May 1, 2026.

Isuzugawa Cherry Blossom Festival 2026 at Okage Yokocho — Premium Flower-Viewing Seats, Music Concert, and Night Illumination (March 28 – April 5)

Okage Yokocho in Ise is hosting the annual Isuzugawa Cherry Blossom Festival from March 28 to April 5, 2026, featuring a reservation-only premium flower-viewing terrace, a spring music concert with oboe and jazz, nightly cherry blossom illumination, and traditional craft workshops.

Miffy Snack Shop Celebrates 4th Anniversary with Special Novelty Campaign

To mark its 4th anniversary, Miffy Snack Shop is offering a limited-edition A5 washi paper file as a gift with purchases of ¥4,000 (tax included) or more, available at all six Japan locations starting March 30, 2026.

Piyorin Makes Its Mie Prefecture Debut with a Limited "Ise-cha Piyorin Outing Set" at JR Ise-shi Station

To mark its 15th anniversary, Piyorin is heading to Mie Prefecture for the first time. A special Ise-cha flavored version will be sold for two days only at PLUSTA Gift Iseshi inside JR Ise-shi Station.

Ryoso Umi no Cho in Ise, Mie Offers Limited "SAKURA LUXE" Plan Among 2,000 Cherry Trees

Ryoso Umi no Cho in Ise City, Mie Prefecture is offering the one-month limited "SAKURA LUXE" accommodation plan from March 16 to April 15, 2026, featuring 2,000 cherry trees, sakura-themed kaiseki dining, and in-room cherry blossom views.

BONTEMPS Launches Spring Strawberry Fair on March 1 with 4 Limited-Edition Donuts

Korean twisted donut brand BONTEMPS is rolling out a seasonal "Spring Strawberry Fair" starting March 1, featuring four limited-edition spring-themed donuts across all locations in Japan.

Miyako Resort Shima Bayside Terrace Introduces Little Bouquet Project to Extend the Life of Hotel Flowers

A resort hotel in Shima City launches a sustainable initiative transforming used decorative flowers into take-home bouquets for guests.

NEMU RESORT Reopens April 18, 2026 with New Pickleball Court and Enhanced Family-Friendly Facilities in Ise-Shima

NEMU RESORT, nestled within Ise-Shima National Park in Mie Prefecture, will reopen on April 18, 2026, with new villas, a pickleball court, expanded family amenities, and enhanced dining experiences centered around nature, activities, and learning.

Bontemps Launches Two Limited-Edition Premium Drinks - Chocolate and Strawberry Starting February 1st

Korean-style twisted doughnut brand Bontemps introduces two new premium drinks featuring rich chocolate and sweet-and-sour strawberry flavors at all locations starting February 1st.

Grand Mercure Ise-shima Resort & Spa Launches Garden Wedding Plan in Fall 2026

A new all-inclusive garden wedding plan will launch in fall 2026 at Grand Mercure Ise-shima Resort & Spa, offering couples a unique poolside ceremony surrounded by the stunning natural beauty of Ise-Shima.

GLAMP DOME Ise-Kashikojima Announces Forest of Love Chocola Dome Valentine's and White Day Event

GLAMP DOME Ise-Kashikojima glamping facility launches a special two-part seasonal event from February 1 to March 31, 2026, celebrating Valentine's Day and White Day with chocolate-themed experiences.

Limited Quantity Hotel-Made Eho-Maki and Grissier Eho Roll on Sale for Setsubun

Three Greens hotels in Mie Prefecture offer special Setsubun treats featuring local ingredients - seafood eho-maki, wagyu sukiyaki rolls, and strawberry eho rolls.

Toba International Hotel Unveils Oshawott-Themed Afternoon Tea Featuring Mie Delicacies

From March 1 to April 30, 2026, Toba International Hotel will offer a limited-edition afternoon tea collaboration between Mie Prefecture and Oshawott, featuring local ingredients and delightful sweets.

Dandelion Chocolate Unveils Christmas Collection 2025 at Three Japan Locations

Starting November 1, 2025, Dandelion Chocolate introduces a festive Christmas collection featuring limited-edition single-origin chocolate treats and seasonal cafe menu items inspired by European Christmas markets.

Isuzu Chaya Launches New "Ginger Sugar" Product - Traditional Ise Souvenir Gets Modern Makeover

A traditional ginger sugar confection beloved as an Ise pilgrimage souvenir gets a contemporary update with modern packaging and individual wrapping, making it more accessible to younger generations.

Exclusive Night Aquarium Experience: Toba Ryokan Union x Toba Aquarium After-Hours Tour

Experience the magic of Toba Aquarium after dark with exclusive night tours available only to guests staying at participating ryokans. See Japan's only sea otters and nocturnal marine life in action during this special 3-day limited event in December 2025.

Asahi EGA BEER Returns for Limited-Quantity Relaunch on October 20

Asahi Breweries is bringing back Asahi EGA BEER, the beer developed together with comedian Egashira 2:50, for another limited-quantity release starting October 20, this time in new gold and yellow package designs.

Bikkuriman Wonder Collection Launches Limited-Time Event "Awakening of the Amulet Elder" – New Characters 古聖長ヘブダヤ and 橋かける蔵王 Arrive!

A new limited-time event "Awakening of the Amulet Elder" has been added to the seal collection RPG Bikkuriman Wonder Collection on September 18, 2026, along with new characters 古聖長ヘブダヤ and 橋かける蔵王, a new gacha, and a damage challenge event.

Chiikawa Key Ring Cosme Palette Is a Slide-Style Palette You Can Carry Like a Keychain

The Chiikawa Key Ring Cosme Palette, a slide-style cosmetics case holding a highlight and an eyeshadow that clips on like a keychain, goes on sale from September 18, 2026 in four character designs — Chiikawa, Hachiware, Usagi, and Momonga — for ¥1,980 each.

Chiikawa Pocket Marks 1.5 Year Anniversary With "Peter Pan" Event, Special Site, and Anniversary Video

To mark its 1.5-year anniversary on September 27, 2026, Chiikawa Pocket, the first smartphone app based on Chiikawa, is releasing a special anniversary site and video, holding a "Peter Pan" in-app event with new costumes, running six anniversary campaigns, and officially launching its "Fureai" interaction feature.

Shobido Launches Second Chiikawa Travel Series With Six Cute New Travel Items

Shobido has released the second installment of its Chiikawa Travel Series, adding six travel accessories featuring Chiikawa, Hachiware, Usagi, Momonga, and Furuhonya designs to make trips more convenient and cute.

COCOSHNIK Launches New "EAR EDIT" Earring Collection on September 18

COCOSHNIK, the World Group's fine jewelry brand for everyday luxury, unveils "EAR EDIT," a new earring collection celebrating varied forms and textures, available from Friday, September 18.

CRAVE SAGA Holds 19th Guild Unity Tournament -Gabu Cup-, Launches Limited-Time Gacha and Value Packs Featuring a New Character

CRAVE SAGA, the RPG on DMM GAMES where players discover a relatable "oshi," has kicked off its 19th Guild Unity Tournament -Gabu Cup- running through September 24, 2026, alongside limited-time character and weapon gacha featuring the new Divine Artifact "Ennea," plus a lineup of limited-time value packs.

Movie Cute High Earth Defense Club ETERNAL LOVE! POP UP SHOP After-Sale Now Open Online

After-sale orders for merchandise from the Movie Cute High Earth Defense Club ETERNAL LOVE! POP UP SHOP, held at Ikebukuro P'PARCO 3F, are now being accepted via the THEキャラ online store through October 1, 2026.

DOGENGERS Convention 2026 to Bring Two Days of Hero Stage Shows to Fukuoka on September 19 and 20

DOGENGERS, the Kyushu-based local hero team, holds its annual large-scale stage show at island eye Theater Sora to Umi in Fukuoka City on September 19 and 20, 2026, with a roughly two-hour story featuring many of its heroes and a popular fist-bump meet-and-greet.

Mobile RPG Epic Seven Kicks Off Collaboration With Chaos Zero Nightmare, Adding New Heroes and Roguelike Content

Mobile RPG Epic Seven has begun a collaboration with Smilegate's own IP Chaos Zero Nightmare, running through October 29, featuring new collaboration heroes, a limited side story, commemorative login events, and the official debut of Epic Seven's first roguelike content, Dimensional Exploration.

New PalVerse Deformed Figures Bring Frozen's Anna and Elsa to Life

Bushiroad Creative has added Anna and Elsa from Disney's Frozen to its palm-sized deformed figure brand PalVerse, with the new PalVerse / Disney vol.3 lineup on sale nationwide from September 18.

Pre-Orders Open for "High Elf Archer" Fierce Battle with Goblins Ver. 1/7 Scale Figure from Goblin Slayer II

AliceGlint is now taking pre-orders for a 1/7 scale figure of "High Elf Archer" from Goblin Slayer II in her Fierce Battle with Goblins Ver., priced at ¥25,850 (tax included), alongside an AmiAmi-exclusive edition at ¥26,400, both scheduled for release in June 2027.

Sanrio Characters' "Laid-Back Siesta Series" Arrives at Hapidanbui POP-UP STORE × Munyugurumi Patio From September 23

Hapidanbui's new "Laid-Back Siesta Series" — including acrylic keychains, a tote bag, trading clear cards, a hand towel, a postcard set, trading can badges, and trading stickers — goes on sale at the "Hapidanbui POP-UP STORE × Munyugurumi Patio" at AKIBA LINK from September 23 to October 6, 2026, with online reservations opening the same day.

hololive Welcomes Four New Members as Unit ASOBI★MAWARI-TAI! Prepares to Debut

hololive, operated by COVER Corporation, is introducing four new members forming the unit ASOBI★MAWARI-TAI!, with individual debut streams on September 24 and 25 followed by the group's first collaboration broadcast.

HoneyWorks Trading Card Wafer Series Returns for Volume 2 With New School Cultural Festival Character Art

The second volume of HoneyWorks trading card wafers goes on sale at Animate stores nationwide on October 16, 2026, featuring newly drawn illustrations of characters in special outfits for a high school cultural festival, with pre-orders opening September 18.

Honkai: Star Rail's Yao Guang Gets a New 1/8 Scale Figure in the Gift+ Series

ADK Emotions is now taking pre-orders for Yao Guang, the newest addition to Myethos's Gift+ series based on the game Honkai: Star Rail. The 1/8 scale figure is priced at ¥8,910 (tax included), with pre-orders open from September 16, 2026 through November 30, 2026, and a release scheduled for September 2027.

TV Anime "I Want to Love You Till Your Dying Day" Merchandise Available for Pre-Order from Sync Innovation

Sync Innovation Co., Ltd. has started accepting pre-orders for TV anime "I Want to Love You Till Your Dying Day" merchandise, including acrylic keychains, acrylic stands, and can badges, from September 18 through its official pre-order site.

UDON BREWING Launches Iseudon HAZY IPA, A Collaboration With ISEKADO

SETOUCHI BEER's udon-themed craft beer brand UDON BREWING has released Iseudon HAZY IPA, a limited-edition beer developed jointly with ISEKADO that reimagines the soft texture and mellow sweetness of Ise udon as a hazy IPA.

TV Anime Recommendations from Iwamoto-Senpai Gets Its First Online Lottery With Newly Drawn Illustrations

KADOKAWA launches its first online lottery for TV anime Recommendations from Iwamoto-Senpai on Kujibikido, featuring newly drawn illustrations by character designer Atsuko Nakajima across acrylic stands, clear files, and can badges, starting September 29, 2026.

Movie "The Birth of Kitaro: The Mystery of GeGeGe" x and GALLERY Collaboration Cafe "Moonlit Night Soiree Cafe" Opens October 3 in Tokyo, Osaka, and Nagoya

A collaboration cafe themed on "Moonlit Night Soiree Cafe" from the movie "The Birth of Kitaro: The Mystery of GeGeGe" opens at and GALLERY's Yurakucho, Namba, and Nagoya locations from October 3 to October 31, 2026, featuring newly drawn illustrations, character-inspired menu items, and limited-edition merchandise.

MACKINTOSH and ADAM ET ROPE' Create a Refined Short Coat With a Clean, Trim Length

ADAM ET ROPE', run by JUN Co., Ltd., is releasing a new special-order collaboration with British outerwear brand MACKINTOSH called the HUMBIE SL GTX EX, a shorter-length wool melton coat in black and navy priced at ¥169,400. It launches September 26, 2026 at ADAM ET ROPE' HOMME stores and on the J'aDoRe JUN ONLINE store.

MERRELL Launches 2026 Fall/Winter "MERRELL JAPAN APPAREL" Collection Connecting City and Field

MERRELL JAPAN APPAREL's 2026 fall/winter collection, built around wearing, layering, and transforming pieces for city and outdoor life, goes on sale from September 18.

MILKMAGIC Turns to Jelly When Mixed With Milk, New Liqueur Launching October 1

Wakayama sake brewery Nakano BC is launching MILKMAGIC, a new liqueur that turns into a jelly-like texture when mixed with milk, in three tea flavors — hoji cha, matcha, and coffee — on October 1, 2026.

Rock Band Chevon's Collaboration Monster "Demon King Leonare" Joins Monster Retsuden Oreca Battle 2

Konami Arcade Games' video card game Monster Retsuden Oreca Battle 2 gains a collaboration monster with rock band Chevon called "Demon King Leonare," featured in the "Demon King Leonare 17 DAYS TOUR DUA・RHYTHM" event running from September 18 to October 4, 2026.

Quiz RPG: The World of Mystic Wiz Launches "Mystic Wiz Golden Award 2026 THE WINNERS" Event, With Kuroneko Festival 2026's Daily Free 10-Pull Gacha Continuing

COLOPL's smartphone game Quiz RPG: The World of Mystic Wiz has kicked off the "Mystic Wiz Golden Award 2026 THE WINNERS" event on September 18, featuring four fan-voted spirits and a matching gacha, while the Kuroneko Festival 2026 campaign continues with a daily free 10-pull gacha and other bonuses through September 30, 2026.

New "NO MORE Movie Thief" Lottery Launches on Konami Premium Kuji Online

Konami Arcade Games has added a "NO MORE Movie Thief" lineup to Konami Premium Kuji Online, its no-miss internet lottery, with prizes ranging from a customizable T-shirt to mugs, acrylic goods, and a follow-and-repost giveaway.

NuiPal Plush Series Welcomes 4 New Characters From nocori's Boys' Love Manga Duo

Four new NuiPal palm-sized plush figures based on nocori's boys' love manga titles The Handsome Salesman at Work Is My Ideal Owner and My Handsome Dorm Colleague Is My Ultimate Playmate are now available for pre-order at Animate stores, Animate Online, and Movic's mail-order shop, with release planned for around January 26, 2027.

New "holo Indie" Title Ollie Ninja Slash Launches on Steam

Ollie Ninja Slash, a high-difficulty platform action game starring hololive's Kureiji Ollie as a scroll-chasing ninja, is now available on Steam as the latest release under the "holo Indie" game brand.

New Merchandise for 4 Otomate Titles, Including Code: Realize Guardian of Rebirth, Now Available for Pre-Order at AmiAmi

amie, the merchandise brand from Oami Co., Ltd., which operates the major figure and hobby retailer AmiAmi, is now introducing the Pikuria Plate Collection Premium and Sparkle＊Chain Acrylic goods for four popular Otomate titles: Code: Realize Guardian of Rebirth, Collar X Malice, Piofiore: Fated Memories, and 9 R.I.P. sequel, with a December 2026 release planned.

Star Wars Characters Join Bushiroad Creative's PalVerse Deformed Figure Series

Bushiroad Creative launches PalVerse / STAR WARS, a new lineup of palm-sized deformed figures featuring Luke, Han Solo, Princess Leia, Chewbacca & C-3PO, a Stormtrooper, and Darth Vader, available from September 18, 2026.

PLAZA Transforms Into an Overseas-Style Candy Shop, With Pop and Catchy Halloween Treats Landing Nationwide

PLAZA stores across Japan are turning into overseas-style candy shops this Halloween, as the Spooky Candy Treats!! Tick-tock, It's HALLOWEEN promotion brings pop, catchy sweets, playfully spooky gummies and candies, and limited treats from brands like PEEPS and Fat Witch New York from September 18 through October 29.

RURU MARY’S and German Chenille-Weave Brand FEILER Team Up for a First-Ever Collaboration Launching October 9

RURU MARY’S, the sweets brand from Mary Chocolate Company, is teaming up with FEILER, the German chenille-weave textile brand, for the first time, releasing two floral-print handkerchief, bag, and pouch collections on October 9 at select FEILER shops nationwide and its official online store.

New SKET DANCE Merchandise Featuring Newly Drawn Alice in Wonderland Illustrations Announced

Tokyo Gets is releasing a new merchandise lineup for SKET DANCE, which marks its 15th anniversary this year, featuring newly drawn Alice in Wonderland-themed illustrations, with pre-orders open from September 18 to October 9, 2026.

SNOW MIKU & Rabbit Yukine Named Official Ambassadors for Hokkaido's "Hand-Sign Stop Movement"

SNOW MIKU and Rabbit Yukine, the characters Crypton Future Media uses to support Hokkaido, have been appointed official ambassadors for the "Hand-Sign Stop Movement" pedestrian safety campaign. A newly created poster has been unveiled, and "Kirari SNOW MIKU & Yukine Reflector" goods will also go on sale to help spread awareness of the movement.

Sumikko Gurashi's Angel and Devil Café Merchandise Goes on Sale Online

Original goods from the Sumikko Gurashi cafe themed around angels and devils, previously sold only at TOWER RECORDS CAFE Omotesando, go on sale online in limited quantities starting September 18.

Tabiwaga Launches Wagashi Shop Collaboration Series With Ibaraki's Kashō Fūgetsu and a Limited Chocolate Yokan

GA Crossing's online wagashi store Tabiwaga is launching a new collaboration series with historic Japanese sweets shops, and the first installment partners with Kashō Fūgetsu, a confectioner founded in 1948 in Hitachi, Ibaraki. The two have created a limited chocolate yokan made with Belgian chocolate and white bean paste, available in a run of just 100 sets from September 18 through October 8, 2026.

TAKEO KIKUCHI Unveils "NEW WARDROBE" Feature Page for Autumn on September 18

Men's fashion brand TAKEO KIKUCHI launches its NEW WARDROBE feature page on the official online store from September 18, showcasing a select lineup of items to enrich your autumn styling.

New Takopi's Original Sin Raffle Featuring High-School-Age Shizuka and Marina Goes on Sale

Fogg, operator of the online lottery platform RAFFLE, is launching a Takopi's Original Sin raffle themed around high-school-age Shizuka and Marina, offering goods with newly drawn illustrations from September 18 to October 16, 2026.

Bag Repair Craftsman's TETRU REDESIGN Expands Into Full-Scale Remake and Redesign Service

TETRU REDESIGN, a bag and shoe repair workshop in Higashimurayama, Tokyo, is expanding into a full remake and redesign service that turns customers' treasured bags into shapes they can use today, and from October 2026 will add original furoshiki wrapping and packaging to round out the experience.

Tokyo Shares the Appeal of Its Sento Culture With the World as "TRY A TOKYO SENTO" Rolls Out New Content

As part of the Tokyo Sento Culture Outreach Project, the "TRY A TOKYO SENTO" campaign has been introducing the appeal of Tokyo's public bathhouses to visitors from Japan and abroad since September 1, and its campaign site is now adding new content, including a video from Taiwanese creator Machi (鄭羽婷), a sento appeal video from September 18, and a sento experience article at the end of September.

Vendome Boutique Unveils Fall 2026 Accessories Featuring the Mystical Luster of Tiger's Eye

Vendome Boutique, a costume jewelry brand that highlights the beauty of natural materials, introduces its Fall 2026 "Nouvelle Élégance" collection, featuring a reversible tiger's eye necklace and a lineup of minimal, layerable earrings and ear cuffs in gold tones.

War Thunder's "Sky Odyssey" Update Adds Over 35 New Vehicles, Plus a TGS2026 Stage Event

War Thunder's new "Sky Odyssey" update brings more than 35 new vehicles from Greece, Australia, India, and Indonesia along with three newly permanent battle events, and DMM GAMES is holding a War Thunder stage event at Tokyo Game Show 2026 on September 20.

New Zombie Land Saga: Yumeginga Paradise Merchandise Arrives With Swimsuit Mini Character Art Billed as "Yaarashika"

New merchandise for the movie Zombie Land Saga: Yumeginga Paradise has gone on sale, featuring mini character illustrations of Franchouchou in swimsuits across can badges, acrylic keychains, a clear case, and acrylic stand plates.

TV Anime "As a Reincarnated Aristocrat, I'll Use My Appraisal Skill to Rise in the World" Season 3 Pre-Broadcast Special Streams September 27, New Merchandise Pre-Orders Open Today

A pre-broadcast special for TV anime "As a Reincarnated Aristocrat, I'll Use My Appraisal Skill to Rise in the World" Season 3 will stream live on YouTube on September 27 with five cast members, and new merchandise from THE CHARA opens for pre-order the same day.

ASUS Marks ROG's 20th Anniversary With Special-Edition PC Case, Motherboard, Graphics Card and Power Supply

CFD Sales, ASUS's distributor in Japan, is releasing a four-piece "ROG Edition 20" lineup celebrating the 20th anniversary of the Republic of Gamers (ROG) brand — an open-frame PC case, an AMD X870E motherboard, a GeForce RTX 5090 graphics card, and a 3000W power supply — all going on sale October 2, 2026.

Boku to Dragon Launches Collaboration Campaign With Manga Artist Ryoji Minagawa

Starting September 17, the smartphone RPG Boku to Dragon is holding a collaboration campaign with manga artist Ryoji Minagawa, featuring limited gacha units, a collaboration login bonus, and special missions running through October 3.

Craft Heart Tokai Rolls Out New Check Pattern Fabric Lineup for Fall Sewing, With a Free Tote Bag Pattern Gift

Craft Heart Tokai and Craft Park stores nationwide have expanded their check pattern fabric selection for the fall sewing season, and app users can pick up a free pattern for a roomy tote bag in stores until October 9, 2026.

New Happy Kuji "Disney 101 Dalmatians" Celebrates Dog Day with a Dalmatian-Print Lineup, On Sale October 17 at FamilyMart

A new Happy Kuji lottery, Disney 101 Dalmatians, marks November 1's "Dog Day" with a Dalmatian-print lineup of plush toys, bags, and everyday goods, going on sale at 10:00 AM on October 17, 2026 at FamilyMart.

Epic Seven Joins Steam Next Fest With a Playable Demo

Epic Seven, the mobile RPG operated by Smilegate Megaport, is joining Steam Next Fest, running from October 19 to 26, with a playable demo available on Steam from October 8 to October 26 ahead of the game's official Steam launch later this year.

Fern in Winter Clothes Joins Frieren: Beyond Journey's End Lineup as a Nendoroid Basic, Pre-Orders Open at AmiAmi

Good Smile Company releases a Nendoroid Basic figure of Fern in her winter outfit from Frieren: Beyond Journey's End, now available for pre-order through hobby retailer AmiAmi at ¥3,900 (tax included), with a planned release in January 2027.

2D Precision Platformer Go Slimey Go!, With a 99% Positive Steam Rating, Heads to PlayStation®, Xbox, and Nintendo Switch™

ESDigital Games has become the global publisher of Go Slimey Go!, the color-drenched precision platformer from Argentine studio Tembac and Chabbie Studio, bringing console versions to Nintendo Switch, PlayStation, and Xbox alongside a new trailer ahead of Tokyo Game Show 2026.

Hapidanbui POP-UP STORE × Munyugurumi Patio Opens at AKIBA LINK on September 23

The "Hapidanbui POP-UP STORE × Munyugurumi Patio" opens at AKIBA LINK, 1F of ecute, from September 23 to October 6, 2026, offering plush mascots, trading badges, acrylic stands, and more featuring Pochacco, Badtz-Maru, Keroppi, Hangyodon, Tuxedosam, and Pekkle.

Sold Out in a Day at Launch — Harapecolab's Moon-Mining Confection Tsuki no Kobutsu Okashi Returns for the Season on September 17

Fukuoka's Harapecolab resumes seasonal sales of Tsuki no Kobutsu Okashi (Moon Mineral Sweets), its stone-like chocolate and hand-cut kohakuto candy set that sold over 400 boxes in a single day at its debut, through its official online store starting September 17, 2026.

Hatsune Miku x NISSIN YAKISOBA U.F.O. Collaboration Video Premieres September 19

Crypton Future Media is premiering a full-length collaboration video between Hatsune Miku and NISSIN YAKISOBA U.F.O. on YouTube on September 19, 2026 at 7:00 PM, alongside the results of an illustration and song contest tied to the brand's 50th-anniversary campaign.

Hetalia 20th Anniversary Exhibition WorldFesta Reveals Third Wave of Merchandise, Completing the Tokyo Lineup

The third wave of original merchandise for the Hetalia 20th Anniversary Original Art Exhibition WorldFesta has been revealed, completing the full merchandise lineup for the Tokyo venue opening October 17, 2026. The lineup includes a Collezione-costume plush keychain, a made-to-order framed key visual print, and a can badge lottery with a bonus poster for winners.

Hogwarts Legacy Price-Revised Edition Launches Today for Nintendo Switch and PlayStation 5

SEGA has released Hogwarts Legacy Price-Revised Edition (ホグワーツ・レガシー 価格改定版), a more affordable package version of the open-world action RPG published by WB Games, now available for Nintendo Switch and PlayStation 5 at ¥3,627 (excluding tax) / ¥3,990 (including tax).

Loft Marks Shoe Shining Day, September 23, with Care Essentials for Leather Shoes and Sneakers

Ahead of Shoe Shining Day on September 23, Loft is featuring a lineup of shoe care items for leather shoes and sneakers, from suede brushes and leather conditioners to water-repellent sprays and deodorizers, available at Loft stores nationwide and the Loft Net Store.

Love Live! Nijigasaki High School Idol Club "Nijigaku ☆ Police Fair in Gamers" Set for October 31

A "Nijigaku ☆ Police Fair in Gamers" event for Love Live! Nijigasaki High School Idol Club runs from October 31 to November 20, 2026, at Gamers stores nationwide and online, featuring new merchandise with original police-themed illustrations.

Nendoroid Plus Rubber Mascot of Marin Kitagawa from TV Anime "My Dress-Up Darling" Now Available for Pre-order at AmiAmi

Good Smile Company is releasing a Nendoroid Plus Rubber Mascot of Marin Kitagawa from the TV anime "My Dress-Up Darling," now available for pre-order at AmiAmi with a planned release in March 2027.

Milky☆Subway: The Galactic Limited Express POP UP SHOP Merchandise Available for Post-Event Mail Order

Starting September 17, 2026, merchandise from the Milky☆Subway: The Galactic Limited Express POP UP SHOP — previously held at Yurakucho Marui's THE Chara SHOP and other locations — is available for post-event mail order through the THE Chara online store, with orders accepted through October 5, 2026.

Monster Strike Marks 13th Anniversary With Online Event "MONST FREAK 2026" on September 26–27

Monster Strike's "MONST FREAK 2026 13th Anniversary Party" streams on the official YouTube channel on September 26 and 27, 2026, with behind-the-scenes stage content, a high-difficulty quest ranking countdown, and commemorative merchandise.

NINJABOY RANTARO: Futtobi Puzzle! no Dan Again! Welcomes Four New First-Year Characters

Nalkonal LLC has added four new first-year characters to the smartphone puzzle game NINJABOY RANTARO: Futtobi Puzzle! no Dan Again!, available through the Premium and Normal Gacha starting after maintenance on September 17, 2026.

Onegai AiPri 4-dan Arcade Game Launches October 1 with New Team Cards and a Narumiya Characters Collab

The latest installment of the Onegai AiPri arcade game, 4-dan, launches Thursday, October 1, featuring new three-member Smile Heart and Pure Heart team cards, plus collaborations with Narumiya Characters brands mezzo piano and ANGEL BLUE and with idol group Iginari Tohoku San.

ONGEKI Re:Fresh × Gothic wa Mahou Otome Collaboration Event Begins Today, September 17, With Autograph Shikishi Giveaway Campaign

CAVE Interactive has launched a collaboration event between the arcade music game ONGEKI Re:Fresh and its shooting RPG Gothic wa Mahou Otome starting today, September 17, featuring a two-part original story, a login bonus for the ★5 familiar Akari Hoshizaki, and an X campaign offering autographed shikishi from the cast.

PAPAS Launches Styling Series "Yataro's Coordinate," Curated by Yataro Matsuura

Men's brand PAPAS is running "Yataro's Coordinate," a styling series led by Creative Officer Yataro Matsuura on the brand's official Instagram and website, pairing his outfits with the PAPAS items used to put them together. Vol.01 went up on August 17 and vol.02 followed on September 15, 2026.

Peko-chan Wooden Good Luck Daruma Dolls Launch in Limited Quantities at Fujiya's Family Town Online Shop

Nichigan Co., Ltd., a maker of wooden toys and wooden goods, presents the "Good Luck! Peko-chan Red Daruma / White Daruma," going on sale in limited quantities at Fujiya's official online shop "Family Town" from September 29 (Tuesday) at 10:00 AM.

Power Pro Adventures and TV Anime Mushoku Tensei: Jobless Reincarnation Season 3 Begin First-Ever Collaboration Today, September 17

Konami Digital Entertainment's mobile game Power Pro Adventures has kicked off its first collaboration with TV anime Mushoku Tensei: Jobless Reincarnation Season 3, bringing Rudeus, Eris, and Sylphiette into the game as collaboration event characters alongside a collaboration gacha, login bonus, and other campaigns running through September 30.

Reinca Marks 4th Anniversary as Recovery Mask Sales Run at About Twice the Planned Pace, Expanding Beyond Department Stores

As skincare brand Reinca approaches its 4th anniversary, its Stem Treatment Recovery Mask has been selling at roughly twice its planned pace, driving an expansion into new areas and channels built on its department store foundation, including a limited-time sale at a trend hub and clinic retail.

TAICHI's New RSS017 DRYMASTER-FIT Hoop Up Shoes Turn Confident Footing into a Riding Strength

TAICHI is releasing the RSS017 DRYMASTER-FIT Hoop Up Shoes, thick-sole riding shoes built to give riders more confidence when putting a foot down at a stop while keeping shift operation smooth. The waterproof, protector-equipped shoes use a BOA® Fit System and come in three colors for 30,800 yen (tax included).

Netmarble Holds TGS2026 Media Presentation for Shangri-La Frontier: The Seven Colossi, Unveiling an Original PV Made With Anime Studio C2C

Netmarble held a TGS2026 media presentation for Shangri-La Frontier: The Seven Colossi, unveiling an original 2D PV produced with anime studio C2C, live gameplay footage, and congratulatory messages from the manga's creators and the cast.

ShineiRoku Capsule Toy Figures Launch September 24, With a Special Movie Premiere

Bushiroad Creative's capsule toy brand Bushicap! will release a new ShineiRoku capsule toy series nationwide from September 24, 2026, turning four of creature designer efu's SNS-popular ShineiRoku characters into collectible figures for the first time. A special movie previewing the toys also premiered today on Bushiroad Creative's official YouTube channel.

Sins of Kujo Gets Original Shogakukan Goods With Early Sale at Kyomaf 2026

Official Shogakukan goods for the manga Sins of Kujo — a flower-name-card-style sticker, acrylic keychain, and can badge set featuring Shohei Manabe's signature design — go on early sale at Kyoto International Manga Anime Fair (Kyomaf) 2026 starting September 19, ahead of general release on September 24, 2026.

Soulworker Kicks Off Silver Week Event With Character Growth, Bingo, and Daily Login Rewards

Soulworker, the PC anime-style action RPG operated by GOP Co., Ltd., is running a Silver Week event from September 17 through November 5, 2026, featuring the character-growth-focused Soul Express Event, a raid-and-maze Bingo Event, and an Autumn Ticket Event with daily login rewards.

V.A. and Unlikely Release Mickey Mouse Aged Sweat Crew on September 18

V.A., the concept store run by JUN Co., Ltd., releases a collection item with the brand Unlikely on September 18, 2026, an Aged Sweat Crew built on a 1970s-80s-style raglan-sleeve crewneck and finished with a cracked-print Mickey Mouse graphic.

Aoyama Flower Market Marks Otsukimi With Moon-Themed Bouquets, Tea House Treats, and Flower Lessons

Ahead of the September 25 Jugoya harvest moon, Aoyama Flower Market is marking Otsukimi with moon-themed bouquets and arrangements, limited-time Tea House desserts in Minami-Aoyama and Akasaka, and a moon-viewing flower arrangement lesson at hana-kichi, including a kids' pair class.

New Hybrid Toy "BLOFFFu" Blends Plush and Molded Bodies, 36 Characters Launch October 16

SEGA FAVE's new hybrid toy line "BLOFFFu" combines the softness of a plush with a molded body across 36 officially licensed characters, from Sanrio Characters and Disney to Marvel and Sesame Street, arriving October 16, 2026, alongside a pop-up store at Shibuya's MIYASHITA PARK.

Celebrate Nazuna Nanakusa's Birthday with the Call of the Night Online Lottery Vol. 4

An online lottery celebrating the September 23 birthday of Nazuna Nanakusa from Call of the Night is launching on KADOKAWA's "Kujibikido" service, with sales running from September 23 to October 21, 2026, and featuring newly drawn illustrations across acrylic dioramas, tapestries, and exclusive bonus gifts.

Chiikawa Kurimanju-Filled Online Lottery Goes on Sale September 24 at 11 AM

Gray Parker Service's official online lottery shop "Chiikawa Market Chiikawa Kuji" is holding the "Chiikawa Kurimanju-Filled Lottery" (¥1,100 per draw, tax included), featuring 11 no-miss prizes centered on the character Kurimanju, from September 24 (Thursday) 11:00 AM to October 1 (Thursday) 11:59 PM, 2026.

Dinos Online Shop Begins Offering "Disney Wig Collection" — 13 Styles Inspired by Popular Disney Characters

Dinos has begun carrying NAO-ART's "Disney Wig Collection," a lineup of 13 wigs styled after popular Disney female characters, marking the brand's first appearance on Dinos Online Shop alongside NAO-ART's own site, Alicia lulu.

GoRelax and Doshisha's Gorilla Series Team Up on a Sauna Hat That Shields Your Head From the Heat

Sauna brand GoRelax and Doshisha's health-appliance lineup Gorilla Series have teamed up on the Gorilla-Protected Sauna Hat, a heat-shielding, reversible sauna hat launching in early October 2026 through Pine Create's official online shop.

grounds Unveils New Outsole "GRAFFITI," Reworking the "MOOPIE" Base With Five Gummy-Like Parts

Footwear brand grounds is releasing a new outsole called "GRAFFITI," which reworks the sole of its signature "MOOPIE" with five translucent, gummy-like TPU parts for a lighter, more comfortable fit. Sales begin September 26, 2026 at the official online store and directly operated shops.

Nihon Hallmark Brings Imported Snoopy Christmas Ornaments and Plush Toys in Limited Quantities

On September 14, Nihon Hallmark released a limited-quantity lineup of Peanuts Christmas ornaments, plush toys, and a jigsaw puzzle imported from Hallmark in the US. The 10 new items feature Snoopy dressed for the holidays and are available at the official online store and select retailers nationwide.

Premium Playing Cards for Assassin's Creed, God of War, Monster Hunter and More Open for Pre-Order September 17

INFOLENS GEEK SHOP is opening pre-orders on September 17, 2026 for 20 premium licensed playing card designs across ten globally popular games — including Assassin's Creed, God of War, Baldur's Gate, Bloodborne, Cyberpunk 2077, Ghost of Tsushima, Ghost of Yotei, Monster Hunter, Street Fighter, and The Witcher — with release planned for late January 2027.

Inishie no Bishu Turns a 28-Year-Aged Sake Into a Highball, Arriving October 1 at Tokyo Lawson Stores and Online

Pasona Group's 匠創生 is releasing Inishie no Bishu Aged Sake Highball 1998, a canned highball made from long-term aged sake brewed in 1998 and matured for 28 years. General sales begin October 1 through the brand's online shop and at select Lawson stores in Tokyo, following a Makuake crowdfunding campaign.

KUOE x TiCTAC's Third Special-Order Watch Brings Kyoto Wabi-Sabi to the Wrist

TiCTAC, the nationwide watch select shop, and Kyoto-born classic watch brand KUOE release their third special-order model together, a ROYAL SMITH 90-010 with a moss-green dial and gold accents, launching September 18 at TiCTAC stores nationwide and the official online store.

Kodansha Game Lab Unveils Steam Store Page for New Physics Simulation Game "Legacy Code"

Kodansha Game Lab has opened the Steam store page for its physics simulation game "Legacy Code," where players build and battle with mysterious creatures called "Mechanimals" assembled from everyday objects, following the title's selection as one of eight finalists in the Sense of Wonder Night 2026 indie game contest at Tokyo Game Show 2026.

Letra's Popular Eco Fur Accessories Return, Giving Mercado Bags a Cozy Fall/Winter Look

Mexican goods brand Letra is bringing back its popular eco fur handle covers and bag covers, letting basket and mercado bags take on a warm fall/winter look, with WEB SHOP pre-orders running September 16 to 25, 2026, and pop-up sales continuing at various venues.

LINE Majimaji Launches Sanrio Characters Collaboration Event

LINE Majimaji, the magic-matching puzzle game on LINE Game, has begun a collaboration with Sanrio Characters, adding Pompompurin, Cinnamoroll, Pochacco, Kuromi, Hello Kitty, and My Melody as playable magic cards, plus login bonuses and collection events, running through October 16, 2026.

Lineage M Launches Twilight Mountain Defense Mini-Game and Ziggurat Season 6 PVP Battle Royale

Lineage M is launching two new pieces of limited-time content from September 16 to October 7 — the mini-game Twilight Mountain Defense, where players defend against waves of monsters with summoned allied heroes, and Ziggurat Season 6, a battle-royale PVP mode where players from every server compete under equal stats.

New Metallux Badge Collection Arrives for Metaphor: ReFantazio

Movic is releasing a new Metallux Badge Collection featuring Metaphor: ReFantazio, with pre-orders open now through Animate stores, Animate mail order, and Movic mail order ahead of a planned release around October 10, 2026.

Nikon Turns Its Brightest Lens Ever Into a Neck Warmer and Paper Cups

Nikon Imaging Japan is turning its brightest lens ever, the NIKKOR Z 58mm f/0.95 S Noct, into a neck warmer and a paper cup set, both available now at the official Nikon Direct online shop.

Doshisha's ONDOZONE Sayu Senka Series Launches Its First Teacup

Doshisha's ONDOZONE Sayu Senka Sayu Nomi, a teacup for drinking sayu (cooled boiled water), goes on sale September 16, 2026, with a built-in heat-absorbing material that cools boiling water to a comfortable drinking temperature in about two minutes and keeps it there for about 30 minutes.

Orion Beer's "Southern Star" and "Mugi Shokunin" Relaunch as Beer on October 14

Orion Beer is relaunching its "Southern Star" and "Mugi Shokunin" brands as beer from October 14, 2026, refining each one's signature taste — a crisper, more refreshing Southern Star and a fuller-bodied Mugi Shokunin made with Okinawa-grown barley — alongside a new TV commercial introducing Southern Star's new characters, the "Southern Stars."

OSAJI Renews Its Eau de Parfum With Three New Forest-Inspired Scents

Sensitive-skin skincare brand OSAJI is renewing its Eau de Parfum line with three new forest-inspired scents, launching nationwide on October 14, with an early release at Isetan Shinjuku's "Salon de Parfum 2026" from October 7.

Oshi no Ko: Puzzle Star Launches New [Autumn of Sports] Aqua Pickup Gacha Today, Featuring Aqua and Akane Kurokawa

The official puzzle game for the TV anime Oshi no Ko has launched a new [Autumn of Sports] pickup gacha today, featuring the characters Aqua and Akane Kurokawa in special illustrated costumes.

Pixar Postcard Book Collection Launches With 13 Titles Including Cars and Toy Story

Usagi Publishing has released a 13-title Pixar Postcard Book Collection featuring memorable scenes from films such as Cars, Toy Story, and Coco, with a Toy Story 5 edition joining the lineup on September 18, 2026.

New Key Illustration Goods Feature Heroines From planetarian, Rewrite, Angel Beats!, and Summer Pockets REFLECTION BLUE

Tokyo Gets Co., Ltd. is releasing new merchandise featuring newly drawn illustrations of the heroines from planetarian, Rewrite, Angel Beats!, and Summer Pockets REFLECTION BLUE seated in movie theater seats, with pre-orders open from September 16 to October 2, 2026 at Gets-Oshi Mart.

Samsonite Launches a New Casual Bag Category With Its First Collection, "TOTESS"

Following its travel and business lines, Samsonite is launching a new casual bag category with its first collection, "TOTESS." The two-way tote bags come in three shapes and two colors, going on sale September 16 at select Samsonite stores nationwide and the official online store.

The Seven Deadly Sins: Origin Rolls Out v2.1 Update, Adding New Character Khala

Netmarble's animation open-world RPG The Seven Deadly Sins: Origin is rolling out its v2.1 update on September 17th, adding new character Khala, a Transcendence difficulty expansion, and the period-limited Banya Village Ale Festival event running through October 8th.

Shimanami Brewery Launches "Shimanami Cho-Iyokan Sour," a New Hard Seltzer Bursting with Ehime Iyokan Citrus

Onomichi-based Shimanami Brewery has released a new craft-brewing-technique-driven iyokan citrus sour, the latest addition to its "Cho-Sour" series.

STELLA BEAUTE Launches Jewel Holiday 2026 Collection With a Gift Campaign on October 2

From October 2, beauty brand STELLA BEAUTE is running a holiday campaign called Jewel Holiday 2026, gifting an original jewelry box with purchases of select beauty devices, including a new hair iron launching November 2, while supplies last.

Sugar Doll Transforms Into "てんしちゃん" With New Premium Gacha

Sugar Doll, the dress-up and raising game, has added a new premium gacha, "みずいろてんしちゃん。", offering angelic costumes and backgrounds through November 25, 2026, along with limited-time background packs on sale through October 13, 2026.

New "Suyasuya Mochitto Animals" Capsule Toys Capture the Calming Sight of Sleeping Animals

Toy maker Sanyodo is releasing "Suyasuya Mochitto Animals," a new capsule toy line of 12 squishy animal figures caught mid-nap, rolling out in stages from early September 2026.

The Cask of Hakushu Heavily Peated Malt Tops Tachibana E's New Golden Champion Lottery — 466 Entries From September 16

Tachibana E Liquors has launched the Golden Champion Lottery, a new whisky lottery limited to 466 entries, with the ultra-rare The Cask of Hakushu Heavily Peated Malt [1993-2008] as the top prize, on sale from September 16, 2026.

The Tower of AION Launches New World "RESONANCE" Update on September 16, Commemorative Gift Campaign Now Underway

NC Japan has rolled out the RESONANCE update for The Tower of AION on September 16, 2026, adding a new 18-player battlefield, revamped skills and stigmas, and a merger of the Fregion and X servers, alongside a commemorative gift campaign running through October 14.

Yamato's Eco-Friendly wemo PETTA® Sticky Notes Add a New Cat-Themed "Nyanko Series"

Yamato Co., Ltd. is releasing "wemo PETTA® Nyanko Series," the third collaboration between its adhesive expertise and the reusable, eco-friendly wemo® memo series, featuring three adorable cat back-view designs, from October 14, 2026, at stationery stores, general merchandise shops, mass retailers, and online retailers nationwide.

Where Winds Meet Version 2.2 Launches September 16 — Hidden Mountain Story Reaches Its Climax

Where Winds Meet's Version 2.2 update goes live on September 16, 2026, bringing the Hidden Mountain storyline to its climax with new story chapters, two new campaigns, a wuxia extraction mode, powerful world bosses, and a Mid-Autumn Festival event.

Abunotsuru Shuzo Sends a Sake Barrel — and Its Sixth-Generation Brewer — Down the New York Fashion Week Runway

Yamaguchi sake brewery Abunotsuru Shuzo joined designer Kentaro Kameyama's show at New York Fashion Week, turning a traditional sake barrel into a runway look and sending sixth-generation brewer Ryutaro Miyoshi down the runway himself.

Breitling Marks Ultraman's 60th Anniversary With a Special Navitimer

To mark Ultraman's 60th anniversary, Breitling is releasing a Japan-limited Navitimer B01 Chronograph 43 Ultraman Limited featuring a meteorite dial and design details inspired by the hero. Pre-orders open September 15 at the official online boutique, with general sales following from October 1 at Breitling boutiques and authorized retailers nationwide.

DMM GAMES' "Bungo and Alchemist" Launches Limited Shoso "Radiant White Part 2"

Bungo and Alchemist has launched the limited-time Shoso "Radiant White Part 2," offering new Royal Costumes for Masaoka Shiki, Matsuoka Yuzuru, Yoshii Isamu, and Suzuki Miekichi, running through September 25th, 2026.

The Angel Next Door Spoils Me Rotten Season 2 Gets New Mahiru Shiina Merchandise From Nijigen COSPA, With Early Sales at TOKYO GAME SHOW and Kyoto's Manga Anime Fair 2026

Nijigen COSPA is releasing new Mahiru Shiina merchandise from TV anime The Angel Next Door Spoils Me Rotten Season 2, including T-shirts, tote bags, a towel, and acrylic art stands, with early sales at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in mid-December 2026.

Track Maker picco and Illustrator kiato Team Up for FUJIYA's Original Vocaloid Song "POP DAYS!"

Track maker picco and illustrator kiato have created "POP DAYS!," FUJIYA CO., LTD.'s first original Vocaloid song themed around Pop Candy, with the music video premiering on YouTube September 15 alongside a new Muscat flavor for Pop Gummi and Pop Candy Bag.

Gakken Sta:Ful Launches mojojojo Metal Carabiners in Six Colorful Character Designs

Gakken Sta:Ful is releasing a new metal carabiner series shaped like the popular characters from mojojojo on September 15, 2026, offered in six colorful designs that add a playful touch to bags, keys, and other everyday items.

Namco Launches THE IDOLM@STER Gakuen After School Campaign Nationwide on September 25

Bandai Namco Experience is holding the "THE IDOLM@STER Gakuen After School Campaign in Namco" from September 25 to November 1, 2026, at Namco amusement facilities and Namco Online Crane nationwide, featuring an exclusive Temari Tsukimura prize figure, a new-illustration promotion card bonus, and additional prize items arriving throughout September and October.

GARRACK to Release Mushoku Tensei: Jobless Reincarnation Smartwatch Collection in Late October

Character collaboration brand GARRACK is preparing four new smartwatch models inspired by the main characters of TV anime Mushoku Tensei: Jobless Reincarnation, with a release planned for late October. Further details will be announced soon on GARRACK's official social media accounts.

Vector from Girls' Frontline 2: Exilium Gets a 1/7 Scale Tactical Bunny Ver. Figure, Now Available for Pre-Order at AmiAmi

A 1/7 scale figure of Vector from Girls' Frontline 2: Exilium in her Tactical Bunny Ver. outfit, produced by Kotobukiya, is now available for pre-order at AmiAmi, priced at 23,100 yen (tax included) with a planned release in May 2027.

Haikyu!! Teams Up With All Hearts Company Again for a Second Bakery Collaboration

Starting October 1, Haikyu!! returns to All Hearts Company's bakery brands for a second collaboration spanning six schools, with new trading acrylic blocks, can badges, keychains, a toast plate, and a tumbler available in stores through November 17 and via the GK Store online shop through November 24.

Houchi Shoujo × That Time I Got Reincarnated as a Slime Collaboration Adds New Content as the Jura Tempest Federation Friendship Night Nears Its End

New content has arrived in the Houchi Shoujo collaboration with That Time I Got Reincarnated as a Slime as the event heads into its final stretch, with the free MR Shion and other limited-time rewards still available for a short while longer.

Jim Beam <Cola> Can Launches Nationwide for a Limited Time

Suntory releases the Jim Beam <Cola> Can nationwide for a limited time from November 10, combining cola's refreshing kick with the signature flavor of bourbon.

Kotodaman × Sanrio Characters Collaboration Launches September 18, 2026

MIXI's word-battling mobile RPG Kotodaman begins a collaboration with Sanrio Characters on September 18, 2026, introducing new character pairings, a login giveaway of previously limited characters, collab quest characters, and a campaign offering "えらべるPay®" credit and Sanrio Puroland day passport tickets.

Lindt's Annual Halloween "Fill-Your-Own-Bag" Event Returns September 18, With a Bonus Tin for Online Shoppers

Lindt & Sprüngli Japan is holding its annual Halloween "Fill-Your-Own-Bag" event from September 18 to October 31, 2026, letting shoppers pack their own bag or tin with LINDOR, autumn flavors, and Halloween-limited chocolates at stores nationwide, while the online shop offers a bonus Halloween tin with its "Pick & Mix 10-Item Set."

Louis Vuitton Unveils New Women's Shoes Featuring Maison Icons

Louis Vuitton's new "Back to School" collection for the coming autumn includes a lineup of women's shoes in easy-to-coordinate, chic colors. Timeless designs such as sneakers, ballet flats, and loafers are rendered in a range of materials featuring Maison motifs including the Monogram Flower and the LV Circle.

Maison de FLEUR Debuts Colorful Collection Inspired by Disney and Pixar's Coco

Maison de FLEUR is releasing a six-piece collection themed around Disney and Pixar's Coco, with bags, pouches, a charm, and a scarf inspired by the film's characters and motifs. Pre-orders open September 16 on STRIPE CLUB, followed by general online sales September 29 and an in-store release October 2.

mojojojo Mascot Bath Ball Second Edition Launches in Pastel Colors for a Playful Bath Time

Gakken Sta:Ful is releasing the second installment of its mojojojo Mascot Bath Ball on September 15, 2026, with pastel-colored packaging and six surprise mascot designs that appear once the ball dissolves in the tub.

Moleskine Launches Collaboration Collection with New York's MoMA

Moleskine has released a collection inspired by Vincent van Gogh's The Starry Night in collaboration with New York's Museum of Modern Art (MoMA), available from September 15, 2026, at Moleskine stores and MoMA Design Store locations across Japan.

New "Nandemo Ikimono Assort Collection" Capsule Toys Launch in Mid-September 2026

Fluffy drawstring pouches, box pouches, and a bandana featuring Nandemo Ikimono's rice ball characters arrive in capsule toy corners nationwide from mid-September 2026, with six sewn designs in the lineup.

New PANTY & STOCKING with GARTERBELT Collaboration Goods Arrive at Thank You Mart This October, All ¥390

Thank You Mart is launching a collaboration merchandise line with the anime New PANTY & STOCKING with GARTERBELT, arriving at stores nationwide from mid-October 2026, all priced at ¥390 (tax included ¥429), with online pre-orders opening September 16.

Obey Me! 7th Anniversary Secret Message Ring Now Available for Pre-Order

To mark Obey Me!'s 7th anniversary, U-TREASURE is opening pre-orders for a Secret Message Ring featuring natural gemstones representing each of the Seven Demon Brothers, with a hidden message from your chosen brother engraved inside. Pre-orders run September 15 to October 15, 2026, at the U-TREASURE Online Shop and Concept Stores in Ikebukuro and Shinsaibashi.

Ocha-Ken Sacoche Collection Capsule Toys Arrive in Late September

IP4 is rolling out a five-design Ocha-Ken Sacoche Collection through capsule toy machines nationwide from late September 2026, offering a roomy pouch with a removable strap and a front pocket.

Suntory Launches "Perfect Suntory Beer <Amber Ale>" Nationwide in Limited Quantities

Suntory is releasing "Perfect Suntory Beer <Amber Ale>," a new limited-quantity beer with a toasty malt aroma and a crisp, zero-carb finish, in 350ml and 500ml cans nationwide from November 10, 2026.

Pokémon Sleep's 3rd Anniversary Brings a Life-Size Poké Ball Hotel to Hokkaido

To mark Pokémon's 30th anniversary and Pokémon Sleep's 3rd anniversary, The Pokémon Company and NOT A HOTEL have built a real, stay-in Poké Ball-shaped hotel in Tomakomai, Hokkaido, and launched a giveaway campaign offering fans a chance to spend the night inside.

Sanrio's Pompompurin Marks 30th Anniversary With New Hero Mascot Goods, on Sale Today

Pia Corporation is releasing "Pompompurin 30th Anniversary Hero Mascot," an original flocked mascot set featuring Pompompurin, Muffin, Scone, and Bagel dressed up as heroes, complete with three postcards and a sticker, on sale today, September 15, at bookstores and online retailers nationwide.

Sanrio Characters' "Clingy Tears" Gusseted Drawstring Pouches Debut as Capsule Toys

IP4 Co., Ltd. is releasing the "Sanrio Characters Clingy Tears Gusseted Drawstring Pouch" in capsule toy corners nationwide from mid-September 2026, with six satin-textured, pastel-colored designs featuring Hello Kitty, My Melody, Cinnamoroll, Pochacco, Pompompurin, and Kuromi.

Sanrio Characters' Squishy Kapugurumi Funyumaru Mascots Return to Capsule Toy Machines

IP Four Inc. is bringing back its Sanrio Characters Kapugurumi Funyumaru! Mascot Collection, featuring six round, squishy mascots of My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco, and Hangyodon, rolling out gradually from late September 2026 at capsule toy corners nationwide.

Sanrio Launches New Global YouTube Channel "Sanrio Kids - Cartoons & Kids Songs" for Young Children

Sanrio has opened a new YouTube channel for preschoolers and their families, featuring original 3D animated content starring Hello Kitty, Cinnamoroll, Pompompurin, and other Sanrio characters in both Japanese and English.

Sasaichi Shuzo, a 360-Year-Old Fuji Sake Brewery, Releases Limited "Dan" Junmai Daiginjo for a Kabuki Succession Film

Sasaichi Shuzo, a Yamanashi sake brewery with more than 360 years of history that offers ceremonial sake to Mount Fuji, is releasing a limited "Shumei Celebration Sake Dan Junmai Daiginjo" to mark the release of a documentary chronicling the succession of the kabuki name Ichikawa Danjuro. Preorders open September 15, with sales beginning September 25, the same day the film opens.

Pre-Registration Opens for New Browser Game Scimagic: The Magic World Is Bugged, Fix It With Science!

CTW Inc. has opened pre-registration on its game service G123 for a new original game, Scimagic: The Magic World Is Bugged, Fix It With Science!, in which a boy versed in modern science teams up with magic to survive in another world. Reaching 50,000 sign-ups also unlocks a bonus companion character, Archimedes.

Korean Character Brand scooty studio Launches Bangs Clip Capsule Toys

IP Four Inc. is releasing the "scooty studio Bangs Clip" (300 yen per play, tax included, 10% VAT, 6 types total) at capsule toy corners nationwide, rolling out gradually from mid-September 2026, featuring six quirky-faced characters from the popular Korean character brand scooty studio.

Seven Premium's Raw Chocolate Ice Cream Returns With More Chocolate in the Ice Cream Base

Seven-Eleven Japan's Seven Premium Raw Chocolate Ice Cream returns to stores nationwide from September 22, 2026, in limited quantities, now with more chocolate blended into the ice cream base for a richer, more seamless bite.

Shobido's New Reversible Puff Lets You Switch Between a Plump, Dewy Finish and a Natural Glow

Shobido is launching a new "Reversible Puff" with two different textures on each side, so you can flip it over to get either a plump, dewy finish or a natural glow. The ¥495 puff goes on sale Tuesday, September 15th, 2026, at Shobido's official online store and at retailers nationwide.

Suntory Launches 2026 Winter Gift Lineup of Western Liquors

Suntory is rolling out 11 winter gift items for 2026, including SUNTORY WHISKY "AO" gift packaging, Ballantine's 17 Year Old Tribute Release, The Macallan Sherry Oak 12 Year Old, and Suntory Japanese Craft Gin "ROKU," available nationwide from early October.

Suntory Launches Limited-Edition "ALL-FREE 〈香り芳醇〉" Non-Alcoholic Beer-Taste Drink

A limited-edition variety called "ALL-FREE 〈香り芳醇〉" joins Suntory's non-alcoholic ALL-FREE lineup, arriving nationwide from November 17, 2026 — the brand's first limited edition in eight years.

Suntory Launches Limited-Time "Kodawari Sakaba Lemon Sour Yuzu Lemon" This Winter

Suntory is adding a winter-only "Yuzu Lemon" variant to its popular Kodawari Sakaba Lemon Sour lineup, blending lemon sour with yuzu-steeped liquor for a nationwide release from November 10, 2026.

The Premium Malt's Master's Dream "Suisen Ugoku" Launches in Limited Quantities on December 22

Suntory is releasing a new limited-edition variant of The Premium Malt's Master's Dream nationwide from December 22, inspired by a traditional Japanese micro-season marking frozen underground springs beginning to thaw.

Suntory Introduces Year-of-the-Sheep Zodiac Series With Whisky Royal, Old, and The Premium Malt's

Suntory will release its annual zodiac series in a Year of the Sheep design nationwide in limited quantities, starting with "Suntory Whisky Royal" and "Suntory Old Whisky" on November 4th, followed by "The Premium Malt's" zodiac design cans on November 24th.

The Premium Malt's Miwaku no Kuro Ale Launches Nationwide in Limited Quantities

A new limited-edition dark ale from The Premium Malt's lineup, "Miwaku no Kuro Ale," goes on sale nationwide in limited quantities starting December 15, 2026, featuring the roasted aroma of dark malt and a fruity, light finish.

U*SA*HA*NA's "Favorite Things" Pouch Collection Arrives in Capsule Toy Machines

A pastel-toned pouch collection featuring U*SA*HA*NA surrounded by ribbons, ballet shoes, and flowers rolls out at capsule toy corners nationwide from mid-September 2026, with six designs to collect.

Weekend Max Mara Brings 2026 Fall/Winter Collection "Into the Forest: A Weekend with Robert Rabensteiner" to Shops Nationwide

Weekend Max Mara's 2026 fall/winter signature collection, created with stylist and former L'Uomo Vogue editor-at-large Robert Rabensteiner, is now rolling out at shops nationwide and on the official online store, blending Alpine calm with urban culture.

Weiß Schwarz Online's Steam Store Page Opens, Wishlist Registration Now Available

The Steam store page for Weiß Schwarz Online, Bushiroad's online competitive card game set for a spring 2027 release, is now open, with wishlist registration available ahead of launch.

Whisky Omikuji Series 157 Launches with 466 Slots as Yamazaki 18 Years Old Returns as Top Prize

Tachibana E Shuhan has launched the 157th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.

Wuthering Waves × GiGO Campaign Kicks Off Nationwide September 19

GENDA GiGO Entertainment is launching the "Wuthering Waves × GiGO Campaign," a collaboration with KURO GAMES' open-world action RPG Wuthering Waves, running September 19 to October 18, 2026 at GiGO group stores nationwide with exclusive prizes, a must-buy campaign, novelty drinks, a repost giveaway, and costumed-character store manager events.

Asahi Zero <Calorie Zero> Launches in Western Japan on October 14

Asahi Breweries is adding a zero-calorie, 70% lower-carbohydrate variant to its 0.00% alcohol "Asahi Zero" non-alcoholic beer-taste beverage lineup, going on early sale across Western Japan from October 14.

BEAMS Celebrates 50th Anniversary and TOKYO GAME SHOW's 30th With BEAMS MANGART's GAME ARTeee COLLECTION, Launching September 15

To mark BEAMS' 50th anniversary and TOKYO GAME SHOW 2026's 30th anniversary, BEAMS MANGART is launching the GAME ARTeee COLLECTION on September 15, with T-shirts illustrated by TGS official artist Zashikiwarashi featuring characters from seven Japanese game companies. BEAMS is also once again serving as the official staff wear partner for TOKYO GAME SHOW 2026, held September 17 to 21 at Makuhari Messe.

Smart Pachislot BIG DREAM THE GOLDEN PUSHER Launches on 777TOWN.net Online Gaming Platform

Sammy Networks Co., Ltd.'s PC-based pachinko and pachislot online gaming platform 777TOWN.net is distributing Sammy Corporation's Smart Pachislot BIG DREAM THE GOLDEN PUSHER app, blending slot gameplay with a medal pusher game, starting Monday, September 14, 2026.

Blue Archive's Satsuki Becomes a 1/7 Scale Figure in Memorial Lobby Ver., Pre-Orders Now Open

A 1/7 scale figure of Satsuki — a Pandemonium Society council member and head of the Intelligence Department at Gehenna Academy in the hit app game Blue Archive — is now available for pre-order in her Memorial Lobby Ver., with release scheduled for April 2027 and a price of ¥26,400 (tax included).

caseplay Launches My Hero Academia Smartphone Accessories With 17 Designs Across 170+ Models

caseplay is releasing a My Hero Academia smartphone accessory collection on September 14, 2026, offering 17 character-inspired slim protection case designs across more than 170 device models, including iPhone, Xperia, Pixel, and Galaxy.

Christian Louboutin Unveils New Shoes With Modern Elegance

Christian Louboutin's latest collection introduces two new shoe styles — the moccasin-inspired "Mocastrass" and the Mary Jane-style "Jane Nina Pump" — blending the maison's signature femininity with refined craftsmanship for a modern take on classic elegance.

Popular DRAGON QUEST BABY&KIDS Fall/Winter Collection Launches at Babies R Us on September 18

Toys R Us Japan is releasing a new fall/winter apparel collection for DRAGON QUEST BABY&KIDS, the official baby and kids brand of the Dragon Quest series, starting September 18. The fifth installment in the series since it launched in September 2024, this collection adds cute Slime-themed pieces, the brand's first maternity items, and gift box sets, with sizes now available up to 130cm.

Francfranc Brings Back Halloween Items for the First Time in About 10 Years, Arriving September 14

Interior lifestyle brand Francfranc is rolling out Halloween-themed items for the home for the first time in about 10 years, available on the Francfranc official online shop from September 14, 2026 and at stores nationwide from September 18.

Game Freak Announces New Mobile Game Ame Nochi Hare Onna

Game Freak has unveiled Ame Nochi Hare Onna, a brand-new mobile game where real-world weather shapes the experience, revealing its key visual, teaser PV, and main characters. A special livestream introducing the game airs today, September 14, 2026, at 7:00 PM.

gelato pique's AUTUMN BEAR COLLECTION with LE SSERAFIM Launches September 17

gelato pique is releasing "AUTUMN BEAR COLLECTION with LE SSERAFIM," a collection delivered by its global visual, LE SSERAFIM, from September 17, 2026, at stores nationwide, its official online store, and other retailers, with a special feature page live from September 14.

Ginbis Adds Cinnamon Flavors to "Shimi Choco Corn MASHIMASHI," Plus New Fall Treats From "Tabekko Doubutsu"

Starting September 14, 2026, Ginbis is releasing two new cinnamon-scented flavors of its "Shimi Choco Corn MASHIMASHI" snack line, along with new fall treats from the "Tabekko Doubutsu" brand, including a chocolate biscuit and a Mont Blanc-flavored cake biscuit — all available at supermarkets and convenience stores.

Girls Creation Hosts Third Collaboration Event with Girls Symphony: Ec - New World Girl Suite- Featuring New Memory Rewards in Requiem for the Blue Soul

DMM GAMES' Girls Creation launches its third collaboration event with Girls Symphony: Ec - New World Girl Suite- and debuts a new Memory reward alongside pickup and revival gacha. The Requiem for the Blue Soul event runs from September 14th to September 27th, 2026.

Tachibana E Shuhan's New "Golden Fukumaneki Kuji" Whisky Lottery Offers a Shot at a Rare Hibiki 21 Years "Kacho Fugetsu" Design Bottle, Launching September 14

Tachibana E Shuhan has launched the "Golden Fukumaneki Kuji," a limited 466-entry whisky lottery priced at ¥6,980 per entry with free shipping, featuring the ultra-rare Hibiki 21 Years "Kacho Fugetsu" Design Bottle as the top prize.

Häagen-Dazs Launches Limited-Edition Rich Honey Sweet Potato Mini Cup With a Generous Sweet-Potato Honey Sauce

Häagen-Dazs Japan introduces a new mini cup ice cream that layers smooth honey sweet potato ice cream with a generous sweet-potato honey sauce, available from September 15th for a limited time nationwide.

Icochan the Platypus and EDWIN Team Up for a Denim Collaboration Collection, Launching September 18

JR West's ICOCA mascot Icochan the Platypus is teaming up with denim brand EDWIN for a five-item collaboration collection launching September 18 at JR West station shops and the Train Box online store. The lineup features plush toys, a mascot, a pouch, a mini tote bag, and a sneaker keyring, all built around EDWIN's signature denim details.

Kanro Launches "Zuto Marosh Lime Ginger Ale Flavor," Third ZUTOMAYO Collaboration Gummy

Kanro's Marosh gummy brand and music band ZUTOMAYO return for a third collaboration with "Zuto Marosh Lime Ginger Ale Flavor," a new flavor supervised by ZUTOMAYO's ACAne, arriving exclusively at 7-Eleven stores nationwide on September 22, 2026.

KAREKORE OF MIXED BLOOD 7th Anniversary Project Kicks Off With KAREKORE LUCKY 7★WEEK, Collab Cafe, and More

Plott's popular anime KAREKORE OF MIXED BLOOD marks its 7th anniversary with the KAREKORE LUCKY 7★WEEK campaign from September 14 to 20, 2026, featuring daily content, a quiz rally, a special video, and commemorative bromides, alongside the ongoing KAREKORE DI7ER collab cafe at MARY BURGER Seibu Shibuya.

Love Live! School Idol Project's μ's Debut in HoloModels With "Bokura no LIVE Kimi to no LIFE" Costumes and Summer Uniforms

Gugenka has added μ's from Love Live! School Idol Project to its HoloModels digital figure lineup for the first time, with "Bokura no LIVE Kimi to no LIFE" costume and summer uniform versions of all nine members going on sale from September 14, 2026.

Mist Train Girls: From the Train Window in the Foggy World Celebrates 6th Anniversary With Special Gacha and Events

Mist Train Girls: From the Train Window in the Foggy World marks its 6th anniversary with three waves of limited gacha banners, a special in-game event, and reward-packed campaigns running through early October 2026.

New Fushigi Yûgi Merchandise Featuring Original Illustrations Open for Pre-order at Chara-log

Chara-log has opened pre-orders for original Fushigi Yûgi merchandise featuring newly drawn illustrations, including trading can badges, acrylic stands, and more, with shipping planned for December 2026.

New "Nokyo Milk Monaka Hokkaido Azuki Koshian" Ice Cream Blends Gentle Red Bean Sweetness With Rich Hokkaido Milk

Kyodo Milk Industry's "Nokyo" series adds "Nokyo Milk Monaka Hokkaido Azuki Koshian," a monaka ice cream made with Hokkaido azuki red bean paste and Hokkaido dairy, arriving at supermarkets nationwide from September 28, 2026.

PATLABOR the Case Files Opens PS5 Early Access Today, Ahead of September 17 Full Release

Good Smile Company has opened early access for the PlayStation 5 download version of its new 3D action game PATLABOR the Case Files today, September 14, 2026, ahead of the full release on PS5 and PC on September 17.

Pokémon 30th Anniversary T-Shirt Collection Featuring All 1,025 Pokémon Opens for Pre-Order September 18 on ZOZOTOWN

ZOZOTOWN will open pre-orders on September 18, 2026, for the Pokémon 30th Anniversary 1025 T-shirt Collection, turning all 1,025 known Pokémon into T-shirt designs across 13 sizes for kids and adults, with a bonus Pikachu sticker and original packaging included.

Royal Enfield's Digital Art Contest "Art of Motorcycling" Returns for Season 6 With Retro 16-Bit "GAME MODE ON" Theme

Royal Enfield's annual digital art contest Art of Motorcycling returns for Season 6 with the theme "GAME MODE ON," inviting artists from 13 regions including Japan to reinterpret motorcycling through a retro game lens. Entries close October 21, 2026, with winners announced November 5–10.

Popular Sanrio Characters "Suntanned Sleepy Capsule Keychain" Returns to Kapuebo Machines Exclusively from September 16

The fan-favorite Sanrio Characters "Suntanned Sleepy Capsule Keychain" series is back at Aeon Fantasy's cashless "Kapuebo" capsule toy machines, featuring Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll in sunburned, swimsuit-clad designs.

New "Matcha Bowl Moss Bonsai" Growing Kit Combines Tea Bowl Appreciation With Bonsai, Launching September 14

Seishin Tougei is releasing a miniature moss bonsai growing kit shaped like a matcha bowl, available in three glaze colors, on September 14, 2026. Priced at ¥1,600 before tax, it lets you enjoy a tea bowl's texture and craftsmanship alongside a small patch of real moss.

Seven Knights Re:BIRTH Announces Collaboration with Demon Slayer: Kimetsu no Yaiba, Pre-Registration Opens Today

Netmarble's fantasy RPG Seven Knights Re:BIRTH is collaborating with the anime Demon Slayer: Kimetsu no Yaiba, with pre-registration opening today, September 14, ahead of a collaboration event running from October 1 to October 29.

SINN PURETÉ Launches リップスタッチ Oil Tint, Its First Color Cosmetic Wrapped in a Lemon Cake Scent

SINN PURETÉ's first color cosmetics item, リップスタッチ Oil Tint, goes on general sale on September 14, 2026, offering five honeyed shades that combine shine, color, longevity, and moisture in a lemon cake-scented oil tint.

Star Wars: The Mandalorian and Grogu Blu-ray + DVD Set Releases September 30, With a New Look at The Dejarik Match

Star Wars: The Mandalorian and Grogu — the franchise's first theatrical release in seven years — arrives on Blu-ray + DVD and 4K UHD + Blu-ray on September 30, 2026, with bonus content including a new featurette on how the film brought its alien creatures to life for The Dejarik Match.

The Transformers: The Movie Gets Its First-Ever Theatrical Release in Japan for the Film's 40th Anniversary

The Transformers: The Movie, released in the U.S. in 1986, is finally coming to Japanese theaters for the first time through Lawson United Cinemas nationwide starting November 27, 2026, marking the 40th anniversary of the film's release. Advance tickets, including goods-bundled versions, go on sale September 14.

White Cat Project NEW WORLD'S "eeo Kuji" Online Lottery Launches With Newly Drawn Iksia, Eleanor, and Meraluka Illustrations

An online lottery for White Cat Project NEW WORLD'S has launched on eeo Store online, featuring newly drawn illustrations of Iksia, Eleanor, and Meraluka alongside official character artwork across five prize tiers. Sales run from September 14 to October 4, 2026, with a guaranteed acrylic diorama for 50-ticket purchases in a single order.

TV Anime Witch Hat Atelier Kuji Road — Bloomstyle Online Lottery Now Available on Kuji Road ONLINE

Bushiroad Creative has launched a new online lottery, "TV Anime Witch Hat Atelier Kuji Road — Bloomstyle," on Kuji Road ONLINE, featuring vivid newly drawn illustrations including acrylic stands, can badges, a hooded blanket, and a drawstring pouch.

Yowanai Lemon-Do Wa Cocktail Cassis and Satsuma Mandarin Launches Nationwide September 14

The Coca-Cola System is adding a new flavor to its 0.00% alcohol Yowanai Lemon-Do lineup — a Wa Cocktail blending cassis and Satsuma mandarin — going on sale nationwide from September 14.

AMERICAN HOLIC's 2026 Autumn Theme "NEW ORDINARY" Rebuilds Everyday Wear With a Playful Twist

Stripe International's casual brand AMERICAN HOLIC unveils its 2026 autumn season visuals nationwide on September 11, reworking standard everyday wear through new color combinations, layering, and silhouettes under the theme "NEW ORDINARY."

Attack on Titan Gets New "ぱしゃこれ" Photo-Style Collectibles, Vol. 2

Movic is opening pre-orders for the second volume of Attack on Titan "ぱしゃこれ," an instant-photo-style collectible line, featuring 30 new designs with a school-life theme alongside memorable scenes from the series.

Haruyoshi Acquires a Pair of "Holy Grail"-Class Audemars Piguet Royal Oak Perpetual Calendars

Haruyoshi Group, a Tokyo-based luxury watch and jewelry resale specialist, has acquired two rare Audemars Piguet Royal Oak Perpetual Calendar watches that between them wear Audemars Piguet's proprietary new material and a rarely seen case size, combinations almost never found even in the secondhand market.

TV Anime "BanG Dream! YUME∞MITA" x Gokurakuyu/RAKU SPA Collaboration Campaign "ばばんばばんばんばんドリーム" Starts October 1, 2026!

Gokurakuyu and GK Marketing are teaming up with TV anime BanG Dream! YUME∞MITA for the "ばばんばばんばんばんドリーム" collaboration campaign at 5 Gokurakuyu and RAKU SPA Group locations from October 1 to 20, 2026, featuring character-themed baths, exclusive merchandise, a special menu, decorations, in-facility announcements, and an X campaign.

BoConcept's New AW26 Rug Collection Brings Handcrafted Warmth to Modern Living Spaces

BoConcept unveils a new handmade rug collection for autumn/winter 2026, made from New Zealand wool in collaboration with Danish rug brand Linie Design and crafted by skilled artisans in India.

Bulgari Debuts "auruBOROS" Public Art in New York, a New Chapter of "Serpenti Infinito"

Bulgari has unveiled "auruBOROS – Urban Memory and Collective Dream," its first public art installation in the United States, on New York's High Line from September 10 to 20, 2026, marking a new chapter of the "Serpenti Infinito" exhibition alongside new Serpenti high jewelry inspired by American art and culture.

cloenc Launches "SMOOTH KEEP" Feature Page for Effortlessly Polished, Stretch-Friendly Setups

World Group's women's brand cloenc opens a "SMOOTH KEEP" feature page on its official online store from September 11, spotlighting five stretch, washable setup styles designed to look polished from the office to everyday life.

CR Sengoku Otome 5 ~10th Anniversary~ App Comes to GreePachi on September 15

Comseed's social game GreePachi is adding Android and iOS apps for Heiwa Corporation's popular pachinko machine series CR Sengoku Otome 5 ~10th Anniversary~, with general release set for September 15, 2026, pre-downloads now open, and item campaigns running ahead of launch.

Demon Slayer: Nichirin Battle Slash Series 2 Begins Operation on September 17

Konami Arcade Games' card action arcade game Demon Slayer: Nichirin Battle Slash begins Series 2 at amusement facilities nationwide on September 17, adding Kyojuro Rengoku and Enmu from the Mugen Train Arc as new Battle Cards along with a new ranking event.

New "Qnly" Design Joins the DOZLE Corp. EPOS CARD Lineup

EPOS CARD and creator agency WONDER DIVE are adding a new "Qnly" design to the DOZLE Corp. EPOS CARD lineup, with applications opening September 11, 2026 to mark the group's "Buttobi na Matsuri!!" event.

Dragon Quest Island Pop-Up Caravan Makes Its First Stop at a Highway Service Area

From September 18 to December 1, 2026, the Dragon Quest Island Pop-Up Caravan brings original merchandise from the popular Nijigen no Mori attraction to a highway service area for the first time, setting up at Toyohama SA on the Takamatsu Expressway.

That Man Returns — New Anime EAT-MAN The Over Order Unveils First Teaser Trailer and Visual

A brand-new EAT-MAN anime titled EAT-MAN The Over Order has been announced, featuring a first teaser trailer, a newly drawn teaser visual by creator Akihito Yoshitomi, and a staff and cast lineup including director Shunji Oga, character designer Satoshi Hirayama, Studio Cab on animation production, and voice actor Masashi Ebara reprising his role as Bolt Crank.

New SSR Priest フリーン Debuts in Endless Grades: Pixel Saga

Endless Grades: Pixel Saga has introduced a new light-element SSR priest, フリーン (Wings Bestowed by the Gods), alongside the limited-time event Banquet of the Cloud Rainbow and several new character costumes.

FURFUR's First Capsule Collection With Gremlins Launches September 17

FURFUR is releasing its first capsule collection with the fantasy film Gremlins on September 17, 2026, featuring six Gizmo-themed items — from T-shirts and a sweatshirt to a knit, a bag, and a mirror charm — with collection visuals unveiled from September 11.

GARRACK Launches Spy × Family Smartwatch Collection Featuring Loid, Anya, Yor, and Bond

GARRACK is releasing a new lineup of Spy × Family smartwatches inspired by Loid, Anya, Yor, and Bond, with playful watch faces that change according to your step count. Pre-orders open September 11, 2026, with general sales beginning September 30.

Gérald Genta Unveils New Geneva Minute Repeater Golden Obsidian

Gérald Genta has unveiled the Geneva Minute Repeater Golden Obsidian, a new minute repeater watch that follows the previous Geneva Minute Repeater Black Onyx. The 40mm yellow gold timepiece pairs a golden obsidian dial with the in-house, hand-wound GG-002 caliber and arrives in September 2026.

Godzilla Minus Zero Advance Movie Ticket With Animate-Exclusive A5 Acrylic Panel Opens for Reservations at Animate Ticket From September 11

Animate Ticket begins taking reservations on September 11 for an advance movie ticket for Godzilla Minus Zero bundled with an Animate-exclusive A5 acrylic panel featuring Godzilla peering into the Animate Ikebukuro Main Store.

Hatsune Miku Symphony: 10th Anniversary Ver. 1/7 Scale Figure Now Available for Pre-order at AmiAmi

AmiAmi is now accepting pre-orders for the G.S.Collection [SC] Hatsune Miku Symphony: 10th Anniversary Ver. 1/7 scale completed figure from Good Smile Company, based on Rella's key visual for the Hatsune Miku Symphony 2025 Yokohama and Kobe concerts, with release scheduled for January 2028.

Bfull FOTS JAPAN's カメラのまえで "羽澄りの" Now Open for Pre-Order as a 1/5 Scale Figure

A new 1/5 scale painted figure of カメラのまえで "羽澄りの" posing in cat cosplay has been announced by Bfull FOTS JAPAN, with pre-orders open now through November 24, 2026, and a scheduled release at the end of March 2027.

CCP Middle Size Series Adds Three XPRICE-Exclusive Colors of the Retro Hedorah Sofubi Figure, Limited to 100 Units Each

XPRICE is releasing three exclusive-color versions of the CCP Middle Size series Hedorah sofubi figure — Nightmare Clear, Ocean Metallic Blue, and Emerald Clear — limited to 100 units per color, rolling out one at a time from September through November 2026.

Iwatani's Popular "炙りや" Tabletop Grill Series Gets a Tougher New Look With the Cassette Gas Robatayaki Grill "炙りの匠"

Iwatani is launching a new tabletop cassette gas robatayaki grill, "炙りの匠," the latest model in its long-running "炙りや" series, featuring a tougher design inspired by its "タフまる" outdoor stove, a safer water tray, and optional accessories arriving from October 2026.

Jagarico Combines Tarako Butter and Cheese in New "Tarakoi Cheese" Flavor, Arriving at Lawson on September 15

A new limited-edition Jagarico flavor blending two customer favorites, tarako butter and cheese, launches exclusively at Lawson stores nationwide on September 15, 2026.

JoJo's Bizarre Adventure: Ora Ora Overdrive Original Goods Fourth Wave Launches at Animate and THE★JOJO WORLD TOKYO, With Animate Fair

gumi's fourth wave of original merchandise for the mobile game JoJo's Bizarre Adventure: Ora Ora Overdrive launches at Animate stores nationwide, the Animate online shop, and THE★JOJO WORLD TOKYO on September 19, 2026, alongside an Animate Fair offering in-game bonus items.

Jormungand Anime to Stream All Episodes Free on YouTube From September 12, Marking 20 Years Since the Manga's Debut

Marking 20 years since Jormungand's manga serialization began, all episodes of the TV anime will stream free, in order, on YouTube's Sunday GX Channel starting September 12 at 8:00 PM, alongside a commemorative exhibition opening in Tokyo the same day.

L'espoir Launches "Doux Grimoire," a Halloween 2026 Sweets Line Spun by Black Cats and a Magic Spellbook

L'espoir, the western confectionery brand from Kobe Fugetsudo, is releasing "Doux Grimoire," a Halloween-themed ゴーフレール chocolate collection packaged like a magic spellbook, at stores nationwide, select department stores, and its official online shop starting September 16, 2026.

Otaru Confectionery LeTAO Opens 2026 Christmas Cake Reservations, Themed "Time Woven Together"

Otaru confectionery LeTAO's official online shop begins taking reservations on September 11, 2026 for its Christmas cake lineup themed "Time Woven Together," featuring a range of cakes, a butter stollen, and a two-cake duo set.

London Pottery's Knit Tote Bag Gets Two New British-Themed Designs for 2026

London Pottery, the British teapot brand, is adding two new UK-inspired designs, Tea Party and Big Ben, to its popular knit tote bag, going on sale from September 11, 2026 at the official Japan distributor's online store.

MILKFED. Announces Miffy Collaboration Collection, Pre-Orders Open September 11

MILKFED. is releasing a collaboration collection with Miffy, the character created by Dutch illustrator Dick Bruna, with pre-orders opening September 11, 2026 at the official online store calif and MILKFED. stores nationwide, ahead of the full release on September 18 at calif, ZOZOTOWN, and MILKFED. stores nationwide.

Muramasa: Revenant Blades Release Date Set for February 2027, Physical Pre-Orders Begin as New Trailer Reveals Game Systems

Marvelous has confirmed that the Japanese-style action RPG Muramasa: Revenant Blades will launch on February 4, 2027, for Nintendo Switch 2, Nintendo Switch, PlayStation 5, and Steam, with pre-orders for the packaged edition opening in stages alongside a new trailer showing off the game's evolved systems.

Nakamuraya Kabuki Troupe's Nationwide 2027 Tour — Kankuro and Shichinosuke Reveal Shungyo and Yoshun Special Performance Program and Cast

Nakamura Kankuro and Nakamura Shichinosuke's Nakamuraya troupe have finalized the program and cast for their 2027 nationwide kabuki tour, Shungyo Kabuki Special Performance 2027 and Yoshun Kabuki Special Performance 2027, which visit venues across Japan from March 2027.

Kodansha's Narumiya Characters Deka Kira Deco Seal Book Launches September 25, Uniting ANGEL BLUE, mezzo piano and Two More Brands

Kodansha's Children's Business Division is releasing the Narumiya Characters Deka Kira Deco Seal Book on September 25, 2026, packing in 343 hologram-finished character stickers — including "deka deco seal" designs over 10cm long — from four brands (ANGEL BLUE, mezzo piano, DAISY LOVERS, and pom ponette), plus character profile pages, for ¥1,320 (tax included).

NieR:Automata Ver1.1a Gets New YoRHa Heavyweight T-Shirt and M-51 Jacket From COSPA, With Early Sales at TOKYO GAME SHOW 2026

COSPA is releasing new NieR:Automata Ver1.1a merchandise for the YoRHa unit, including a Heavyweight T-Shirt and an M-51 Jacket, plus a 2B Full Graphic T-Shirt and cleaner cloths, with early sales for the two YoRHa items at TOKYO GAME SHOW 2026 ahead of general release in mid-December 2026.

Puffy Pop Stickers Arrive at Nyanko Dai Shoten, Plus an "I LOVE うに" Trainer Worn by Li'l Jamiera Cat

Nyanko Dai Shoten Online has added four puffy pop stickers and a kids' trainer recreating the "I LOVE うに" outfit worn by Li'l Jamiera Cat, with all five items launching September 11, 2026.

Originalprint.jp's New "Acrylic Omamori" Charms Add Glow-in-the-Dark and Mirror Acrylic, Orders From Just One Piece

Image Magic's on-demand print service Originalprint.jp began selling "Acrylic Omamori (S)" and "Acrylic Omamori (M)" on September 10, 2026, adding glow-in-the-dark, mirror, and other special acrylic materials to the charm's lineup, with orders accepted from just one piece.

Overlord Narberal Gamma Black Bunny Ver. 1/4 Scale Figure Now Available for Pre-Order at AmiAmi

FREEing releases a new 1/4 scale figure of Narberal Gamma from Overlord in a jet-black bunny outfit, now available for pre-order through hobby retailer AmiAmi at ¥39,600 (tax included), with release planned for February 2027.

Cute Parts-Equipped Keyboard Keychain "POCHIKEY" Now on Sale at Yodobashi Camera and Online Shops

The keyboard keychain POCHIKEY now comes with cute add-on parts, on sale from mid-August 2026 at select Yodobashi Camera stores and online shops including Amazon, Yahoo! Shopping, and Rakuten Ichiba.

Batman's Justice Buster Statue Gets a New White "Phantom Armor" Colorway From Prime 1 Studio, Standing 88cm Tall

Prime 1 Studio's Ultimate Museum Masterline series adds a new white "Phantom Armor" colorway of the Justice Buster, Batman's anti-Justice League suit designed by Josh Nizzi, standing 88cm tall with pre-orders opening September 11th and release scheduled for February to May 2028.

Puyo Puyo Celebrates 35th Anniversary With Mitacle Block Collab Featuring Arle, Carbuncle, and More

To celebrate Puyo Puyo's 35th anniversary, Mitacle Block is releasing a collab lineup of build-it-yourself block figures featuring Arle, Carbuncle, and the game's other characters, along with the Puyo themselves — on sale for a limited time from September 11 to October 31, 2026 on the Mitacle Block official online store.

Quiz RPG: The World of Mystic Wiz × Onkyo Collaboration Wireless Earphones Now Available for Pre-Order

Quiz RPG: The World of Mystic Wiz has launched a collaboration with Onkyo Corporation, offering voice-equipped AOW01 MARK II wireless earphones featuring newly recorded voices from Dietrich, Lilm, and リフィル, with pre-orders open now through ONKYO DIRECT.

Robert P.Miller and LAPUIS Team Up on New Heart-Shaped Hair Accessories

Accessory brand LAPUIS has collaborated with underwear brand Robert P.Miller on a chic, heart-shaped scrunchie, with online pre-orders opening September 11 ahead of in-store sales at CASSELINI Harajuku from September 19.

RODEO CROWNS WIDE BOWL's Tom and Jerry Collaboration Finally Arrives

RODEO CROWNS WIDE BOWL is releasing a collaboration collection with the beloved comic duo Tom and Jerry on September 11 at RODEO CROWNS WIDE BOWL stores nationwide and on the WEBSTORE. The lineup blends playful comic artwork and denim details across tops, knitwear, and bags.

SAKAMOTO DAYS Mission: Rogue Dawn, a New Mobile Game Based on TV Anime SAKAMOTO DAYS, Launches Today

Rudel Inc. has begun official service for SAKAMOTO DAYS Mission: Rogue Dawn, a new smartphone game based on TV anime SAKAMOTO DAYS that pairs a character training mode with rogue-lite action battles, launching September 11, 2026.

Shakugan no Shana: Blaze Edge Launches Officially on September 14

CTW Inc.'s browser RPG Shakugan no Shana: Blaze Edge, based on the 20th-anniversary anime series Shakugan no Shana, begins official service on September 14, letting players raise Shana while exploring a new Shadow World not shown in the anime or original novels.

SHOO・LA・RUE Launches Commute Item Feature Page Balancing Polish and Comfort on September 11

SHOO・LA・RUE, the women's fashion brand from 株式会社アルカスインターナショナル (WORLD Group), is releasing a feature page on its official online store from September 11, 2026 (Friday), introducing functional yet polished commute items for busy everyday life.

SILENT HILL f's Hinako Shimizu and the Fox-Masked Man Join the Nendoroid Lineup — Pre-orders Open at AmiAmi

Good Smile Company is releasing Nendoroid figures of Hinako Shimizu and the Fox-Masked Man from the psychological horror game SILENT HILL f, now available for pre-order individually at AmiAmi for ¥6,900 and ¥7,200 (tax included) respectively, with a planned release in March 2027.

Star Detective Precure! Fan Book Vol. 3 Comes With Exclusive Precure Makoto Jewel Featuring Cure Eclair & Cure Arcana

Kodansha's Kids Business Division is releasing I Love Precure! Star Detective Precure! & Precure All Stars Fan Book Vol. 3 on September 18, 2026, complete with an exclusive Precure Makoto Jewel bonus featuring Cure Eclair and Cure Arcana together.

YOICHI SINGLE MALT 20 YEARS OLD Tops Tachibana E's Legend Whisky Lottery Vol. 3 — 466 Entries From September 11

Tachibana E Liquors has launched the third edition of its Legend Whisky Lottery, featuring YOICHI SINGLE MALT 20 YEARS OLD as the top prize, with 466 limited entries available starting September 11, 2026.

The Deacon and Bumbu Open Pop-Up Bars at Ultra Japan 2026

Premium Scotch whisky The Deacon and world No. 1 premium rum Bumbu will each set up a dedicated pop-up bar at Ultra Japan 2026, Japan's largest urban dance music festival, marking their first appearance at the event on September 19 and 20.

Umamusume: Pretty Derby Whisky Labels Open for Lottery Sale on September 25

WHISKY MEW releases two Speyside single malt whiskies featuring Umamusume: Pretty Derby characters Dream Journey and Epiphaneia on their labels, with lottery entries open from September 25 to October 4, 2026.

Skincare Brand URUHIME MOMOKO Launches New COMPLETE SERUM in Taiwan

URUHIME MOMOKO, the Japanese beauty brand that has sold over 1 million units, adds an exosome-focused serum to its lineup, launching URUHIME MOMOKO COMPLETE SERUM at Watsons Taiwan and momo shopping site on September 10, 2026.

New Witch Hat Atelier Original Goods and Apparel Arrive at Anique Shop on September 14

New original goods and apparel based on the TV anime Witch Hat Atelier, including trading can badges, stickers, a T-shirt, and more, go up for pre-order at Anique Shop starting September 14, with a chance to receive a bonus bromide card on qualifying purchases.

Yu-Gi-Oh! Duel Monsters All 224 Episodes Free Marathon Broadcast on ABEMA Starting September 13, With a Nonstop Next-Episode-Preview Special

ABEMA is broadcasting all 224 episodes of the TV anime Yu-Gi-Oh! Duel Monsters for free from September 13 to September 26, 2026, followed by a nonstop special compiling every next-episode preview from the original broadcast.

TV Anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You Gets Eau de Parfum Collection Featuring All 11 Girlfriends

A new eau de parfum collection featuring 11 fragrances inspired by the girlfriends of TV anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has arrived from FAIRYTAIL Co., Ltd., with preorders now open at DREAMING PRINCESS, Amazon, and Rakuten Ichiba.

100 Girlfriends Puzzle Game Launches Pajama Party Hanazono Hahari Pickup Gacha and Let's Pajama Party Part 2 Event

The mobile puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, REALLY Love You has launched a new Pajama Party pickup gacha for Hanazono Hahari alongside the second Let's Pajama Party event.

Power from Chainsaw Man Joins Nendoroid Basic Lineup in Casual Clothes, Pre-Orders Open at AmiAmi

Good Smile Company releases a Nendoroid Basic figure of Power from Chainsaw Man in her casual clothes, now available for pre-order through hobby retailer AmiAmi at ¥3,900 (tax included), with a planned release in January 2027.

Makima from Chainsaw Man – The Movie: Reze Arc Becomes a Nendoroid Doll, Pre-Orders Open at AmiAmi

Good Smile Company is releasing a Nendoroid Doll figure of Makima from Chainsaw Man – The Movie: Reze Arc, now available for pre-order through hobby retailer AmiAmi at ¥9,800 (tax included), with a planned release in February 2027.

CLAT-JAPAN Adds Embroidery on the Cap Brim, No Quote Needed

CLAT-JAPAN, the custom apparel and goods service from Focus Co., Ltd., has expanded its cap embroidery options to include the brim, with orders accepted at short turnaround and without a prior estimate.

Cosme Kitchen Launches First-Ever My Melody and Kuromi Collaboration with 21 Limited Items

Natural and organic beauty select shop Cosme Kitchen is teaming up with Sanrio's My Melody and Kuromi for its first-ever collaboration, offering 21 limited items from October 2, 2026, with advance reservations opening September 18 at the MASH GO GREEN STORE.

Open Them Up to See the Movie — Skater's New Zootopia 2, Coco & Wreck-It Ralph Foldable Umbrellas Launch at Disney THE MARKET in JR Kyoto Isetan on September 16

Skater Co., Ltd. is offering an advance sale of three dual-print foldable umbrellas featuring Zootopia 2, Coco, and Wreck-It Ralph, each printed on the inside with a scene from the film that appears the moment the umbrella opens, starting September 16 at Disney THE MARKET 2026 in JR Kyoto Isetan.

New JRPG ETERNAL ANIMA Launches March 2027, With a Talk Video From Director Katsuhisa Higuchi and Hironobu Sakaguchi

ETERNAL ANIMA, an all-new JRPG blending classic turn-based battles with original systems such as Legacy of Wisdom and Future Prediction, is coming to Switch 2, PS5, Xbox Series X|S, and Steam on March 4, 2027. A special talk video also pairs director Katsuhisa Higuchi with Mistwalker's Hironobu Sakaguchi.

GODDESS OF VICTORY: NIKKE's Dorothy Gets a Hyper Body Movable Figure, Now Available for Pre-order at AmiAmi

AmiAmi is now taking pre-orders for the Hyper Body GODDESS OF VICTORY: NIKKE Dorothy Movable Figure from Good Smile Arts Shanghai, with release scheduled for October 2027.

TV Anime "Gushing over Magical Girls" One-Seventh Carat Figure Magia Baiser Evil Cow Print Ver. Arrives September 2026

A new One-Seventh Carat prize figure featuring Magia Baiser from the TV anime Gushing over Magical Girls is rolling out to amusement facilities from the 3rd week of September 2026, alongside a Follow & Repost giveaway campaign on X.

Karaoke Manekineko Launches Honkai Star Rail "Starfall Summer Song" Collaboration Campaign

Karaoke Manekineko is running a Honkai Star Rail collaboration campaign called "Starfall Summer Song" from September 10 to November 29, 2026, with drinks, food, and novelties that change between two halves of the campaign, held simultaneously at Karaoke Shop JOYSOUND locations.

Hoshimachi Suisei's Biggest-Ever Arena Tour Finale to Be Broadcast Live to Theaters in Japan and Overseas

The final show of Hoshimachi Suisei's biggest arena tour yet, HOSHIMACHI SUISEI ARENA TOUR 2026 Once Upon a Stellar, will be live-viewed at 51 movie theaters across Japan and at theaters overseas on November 12, 2026.

Hoshin Engi 30th Anniversary Roguelite Action Game HOSHiN ENGi Re:surrection Announced for 2027, Featuring New Protagonist Illustrated by Ryu Fujisaki

Shueisha Games has unveiled HOSHiN ENGi Re:surrection, a new roguelite action game celebrating manga Hoshin Engi's 30th anniversary, set to launch in 2027 for Nintendo Switch 2, PlayStation 5, and Steam.

New TV Anime "Isekai Office Worker: The Other World's Books Depend on the Bean Counter" Goods Arrive, Featuring Animal-Ear Headband Art of Seiichiro & Aresh

New merchandise for the TV anime "Isekai Office Worker: The Other World's Books Depend on the Bean Counter" has been available on the eeo Store online since September 4, with in-store sales following at the eeo Store Ikebukuro flagship store from October 16.

Kasugai Seika Launches "Strawberry Milk no Kuni," a Limited-Time Flavor of Its Long-Selling "Milk no Kuni" Candy

Kasugai Seika is adding a limited-time strawberry flavor to its long-running "Milk no Kuni" candy line, with "Strawberry Milk no Kuni" and a large 1kg version launching nationwide on September 14, 2026.

Mapepe Launches Finger Flex Brush Mini, a Compact Version of Its Popular Scalp-Care Brush

Hair goods brand Mapepe is adding a compact new option to its popular Finger Flex Brush lineup, with the Finger Flex Brush [Mini] going on sale nationwide from September 10, 2026, for ¥880, bringing the same eight-section, finger-like brushing feel to a smaller, easy-to-carry size.

Mega Man: Dual Override Launches Spring 2027, New Trailer Reveals Proto Man Gameplay

A new Nintendo Direct revealed fresh details on Mega Man: Dual Override, including the first gameplay footage of Proto Man since Mega Man 10, upcoming Mega Man and Proto Man amiibo figures, and a playable exhibit at Tokyo Game Show 2026.

METAL SLUG ULTIMATE COLLECTION Confirmed, Bundling 9 Series Titles Plus a Long-Lost Location Test Version

SNK's METAL SLUG ULTIMATE COLLECTION, a definitive collection marking the METAL SLUG series' 30th anniversary, gathers nine mainline titles plus a previously unreleased location test version, launching in 2027 for Nintendo Switch, Nintendo Switch 2, PlayStation 5, Xbox Series X|S, and Steam.

Midori-Don: VIVA! Jonetsu Nanbeihen Comes to Free Pachinko & Pachislot App 777Real

The free smartphone pachinko and pachislot app 777Real, operated by Sammy Networks Co., Ltd., begins offering the Eleco Co., Ltd. title Midori-Don: VIVA! Jonetsu Nanbeihen starting September 10, 2026, adding the Universal Entertainment group release to its free-to-play lineup.

Nakano Bussan Launches "Hako-oshi Miyako Konbu" Collab Series With Cosmic Princess Kaguya!

Nakano Bussan's new "Tsukuyomi no Miyako Konbu," a collaboration with the film Cosmic Princess Kaguya!, is the first release in the company's new "Hako-oshi Miyako Konbu" series, on sale September 11 to 25, 2026 at the official Miyako Konbu Shop.

Skater Releases mojojojo ID Photo Blind Drawstring Pouches, Plus a Complete-Set BOX

Skater is now selling drawstring pouches featuring the trendy mojojojo ID Photo design in a blind package that keeps the design a surprise until opened, along with a BOX version that includes all six designs at once.

Monster Hunter Wilds Launches on Nintendo Switch 2 December 4, Pre-Orders Now Open

The hunting action game Monster Hunter Wilds arrives on Nintendo Switch 2 on December 4, 2026, with pre-orders for the download version now open on the Nintendo eShop and an early purchase discount available through January 7, 2027.

NACHARAL Brings Shizuoka Tea and Hinoki to the Hotel Bathroom with New In-Bath Series

NACHARAL has launched a new "Shizuoka Essence" in-bath series featuring organic tea and hinoki cypress grown at the foot of Mount Fuji, bringing a shampoo, conditioner, and body soap to hotel bathrooms as part of the guest bath experience.

ABC-MART's Exclusive New Balance "204L" Gets New Fall/Winter Colors, Modeled by Nana Mori

ABC-MART is releasing an exclusive fall/winter colorway of New Balance's low-profile "204L" nationwide from September 10, alongside a new visual campaign featuring actress Nana Mori that captures the shoe's urban, sophisticated style.

Legendary Adventure Game The Portopia Serial Murder Case Reborn as NEXT: THE PORTOPIA SERIAL MURDER CASE in 2027

G-mode is bringing the 1983 adventure classic The Portopia Serial Murder Case back as NEXT: THE PORTOPIA SERIAL MURDER CASE, a full remake with five newly added investigation files, launching in 2027 for Nintendo Switch, Nintendo Switch 2, and PC via Steam. A playable demo debuts at Tokyo Game Show 2026.

OCEAN TRICO Launches ANSWER DEEP CARE, a New Unisex Hair Care Line with Five Types of Keratin

OCEAN TRICO, the hair care brand produced by the salon OCEAN TOKYO, is rolling out ANSWER DEEP CARE, a new unisex shampoo and treatment line built around five types of keratin, along with collagen and ceramide, for damage care.

One-inch Tactics Adds 5 New Missions in Version 1.0.7, Bringing Mission Count to 40

KOMODO and Kogado Studio have released Version 1.0.7, a free update for the Steam tactics game One-inch Tactics, adding five new solo missions and bringing the total mission count to 40.

E-COME GROUP Debuts a Paris Saint-Germain Full-Zip Hoodie With a Bold Back Emblem

E-COME GROUP is releasing an officially licensed Paris Saint-Germain full-zip hoodie from early September 2026, featuring a delicate embroidered emblem on the chest and a bold logo across the back, available in black and ivory.

Persona Series 30th Anniversary Only Shop, Fair, and Gratte Roll Out at Animate Stores Worldwide From September 2026

To mark the Persona series' 30th anniversary, Animate stores in Japan and overseas will roll out an only shop, fair, and Gratte cafe collaboration from September 2026, the fourth installment in a year-long global collaboration project between Sega and Animate.

Revue Starlight 9th Anniversary Fair "L'Étoile innocente" Announced for November 6 at Animate and Gamers

A 9th-anniversary fair for Revue Starlight titled "L'Étoile innocente" runs November 6 to 23, 2026, at Animate and Gamers stores nationwide, featuring newly drawn illustration merchandise and purchase bonuses.

Action-Adventure Game Sa[meow]rai: Silverwing Stray Heads to Steam Spring 2027, Playable at Tokyo Game Show 2026

Happinet's indie game label Happinet Indie Collection is bringing the fast-paced, one-hit-kill action-adventure title Sa[meow]rai: Silverwing Stray to Steam in spring 2027, with a playable demo and 10-minute trial challenge at Tokyo Game Show 2026.

Sgt. Frog x Sanrio Characters POP UP STORE Adds Kyoto, Sendai, and Ikebukuro Dates as New Sgt. Frog Items Go on Early Sale

The Sgt. Frog x Sanrio Characters pop-up store is expanding to Kyoto Station, S-PAL Sendai, and JR Ikebukuro Station starting September 11, 2026, with new Sgt. Frog merchandise going on early sale at the Kyoto location.

New SQUARE ENIX GALLERY CARDS Series Debuts With FINAL FANTASY "40th Anniversary" Collection, Pre-Orders Now Open

Square Enix has introduced a new collectible card series called SQUARE ENIX GALLERY CARDS, and pre-orders have opened today for its first release, a FINAL FANTASY "40th Anniversary" Collection. The 180-card set spans 97 illustrations and includes a rare card bearing artist Yoshitaka Amano's digital signature, plus NFC-embedded cards that link to music.

studio CLIP Launches First-Ever Ranma ½ Collaboration Starting September 18

studio CLIP is teaming up with the beloved TV anime Ranma ½ for the brand's first-ever collaboration, turning the series' characters into cute Chinese-style home goods and everyday accessories. The collection launches September 18, 2026 at the official web store and studio CLIP stores nationwide.

SUNSOFT is Back! Retro Game Selection 2 Revives Four Classic Famicom Titles, Including the Original "Kusoge" Ikki

SUNSOFT is reviving four of its earliest Famicom titles, including the original "kusoge" Ikki, The Mystery of Atlantis, Super Arabian, and Maharaja, in SUNSOFT is Back! Retro Game Selection 2, launching December 17, 2026 for Nintendo Switch, PlayStation 5, and Steam with save and rewind support, a gallery mode, and a limited collector's box.

Qookka Games' New SRPG×SLG Three Kingdoms Tactics: Go Is Officially Licensed by ROMANCE OF THE THREE KINGDOMS XIV, With Beta Test Coming Soon

A Japan beta test is coming soon for Three Kingdoms Tactics: Go, a new SRPG×SLG smartphone game from Qookka Games that is officially licensed by ROMANCE OF THE THREE KINGDOMS XIV, featuring turn-based tactical battles and large-scale real-time alliance wars across historic Three Kingdoms battlefields.

Toei Animation and Nigeria's CR motion+ to Co-Produce Original Anime The Storyteller ~The dawn of Legend（仮）

Toei Animation is teaming up with Lagos-based CR motion+, the video production arm of Nigeria's Comic Republic, to co-produce an original spinoff anime titled The Storyteller ~The dawn of Legend（仮） - the studio's first collaboration with an African animation studio, targeting completion in spring 2027.

Tokyo Revengers' Mikey and Draken Join Fatal Fury: City of the Wolves as Season 3 DLC

Manjiro Sano (Mikey) and Ken Ryuguji (Draken) from Tokyo Revengers are joining Fatal Fury: City of the Wolves as Season Pass 3 DLC characters on October 22, 2026, marking the first time two DLC characters have launched together in the game.

Buzz Lightyear Joins Skater's Toy Story Plush Pet Bottle Holder Lineup

Skater Co., Ltd. is adding a Buzz Lightyear design to its plush-style pet bottle holder series featuring Disney and Pixar's Toy Story, joining the existing Woody and Alien versions, with sales starting September 10.

Physics-Based Delivery Adventure Truckful Launches October 9, With Google Play Version and Pre-Registration Now Open

Truckful, a puzzle-solving truck simulator from Poland-based developer MythicOwl, is coming to Google Play on October 9, with pre-registration open today and a playable demo at Tokyo Game Show 2026.

Watashi no Heya Unveils Scarf Collection Inspired by Japan's Retro Kissaten Cafés

Lifestyle shop Watashi no Heya is set to release a new scarf collection around October, opening with designs by illustrator Kata Yukiko that reimagine the interiors of three beloved kissaten in Kyoto, Tokyo, and Kanagawa.

Nemoto Yawataya Isogoro Adds Petatto Stickers, Pin Badges, and a Mini Car to Its Shichimi Can Lineup

Nagano's Nemoto Yawataya Isogoro is expanding its shichimi can merchandise with three new items launching September 18, 2026 — puffy Local Petatto Stickers, a Shichimi Can Pin Badge, and a restocked 1/30-scale Kuruma-kan Mini model car for customizing everyday items.

Y's and NEW ERA® Launch New Crepe de Chine Cap Collection

Y's and NEW ERA® are releasing a new three-style cap collection made from the crepe de chine fabric emblematic of Yohji Yamamoto, launching September 18 at Y's stores across Japan and the official online boutique.

Yunth's Fresh Serums Get Pokémon Designs! Pikachu, Eevee & More Star in Three Special Packages Launching September 18

Skincare brand Yunth is releasing three of its popular Fresh Serums in special Pokémon-themed packaging featuring Pikachu, Eevee, and other fan-favorite characters. The Fresh VC Whitening Serum, Fresh VA Derma Serum, and Fresh AZ Serum arrive in stages at variety stores nationwide starting September 18, 2026.

Aria from Zenless Zone Zero Joins the Nendoroid Lineup — Pre-Orders Open at AmiAmi

Good Smile Arts Shanghai releases a Nendoroid figure of Aria from the popular mobile game Zenless Zone Zero, now available for pre-order through hobby retailer AmiAmi at ¥7,700 (tax included), with a planned release in April 2027.

Age of Ishtaria Celebrates Its 12th Anniversary With a Special Campaign

Active battle RPG Age of Ishtaria marks its 12th anniversary in September 2026, with a login bonus, boosted event rewards, guaranteed-success succession, and other campaigns running from September 9 to October 7.

ASAKUSA HANAYASHIKI Extends Hours for "Ukiuki Silver Week 2026" From September 19

From September 19 to 23, 2026, ASAKUSA HANAYASHIKI is holding "Ukiuki Silver Week 2026," extending its hours to 9:00 PM and offering a tile-breaking challenge, a human crane game, daily character shows, a Star Detective Precure! stage, and original merchandise from illustrator Uki Hayashi.

BrownDust2's Naval Captain Sylvia Gets a 1/6 Scale Figure, Now Up for Pre-Order at AmiAmi

AmiAmi is now taking pre-orders for VKEND's BrownDust2 Naval Captain Sylvia 1/6 scale complete figure, a roughly 280mm figure priced at ¥30,800 with a scheduled release of June 2027.

Chaos Zero Nightmare Adds Galactic Disaster Season 4 Story "The Scythe That Only Takes" and New ★5 Fighter Olga

Chaos Zero Nightmare's Galactic Disaster Season 4 gained a new story chapter and the new ★5 fighter Olga on September 9, along with quality-of-life updates and a limited-time bartending story event running through September 30.

CODE VEIN II Expansion DLC "Mask of Idris" Launches Today, New Trailer Revealed

The dramatic exploration action RPG CODE VEIN II adds its expansion DLC "Mask of Idris" today alongside the free Ver.2.0 update, a new launch trailer, and download-edition sales of up to 44% off across platforms.

Frieren: Beyond Journey's End Gets a New Necktie and T-Shirts From COSPA, With Early Sales at TOKYO GAME SHOW 2026

COSPA is releasing a new Frieren: Beyond Journey's End necktie, two T-shirt designs, and removable character patches, with early sales for the T-shirts at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in early December 2026.

Date A Live V "Date A Vacation" Ani-Art aqua label Can Badges, Clear Cards, and More Now Available for Pre-Order at AMNIBUS

AMNIBUS has opened pre-orders for eight types of newly drawn "Date A Vacation" ver. Ani-Art aqua label merchandise from the anime Date A Live V, including trading can badges, compact clear cards, bromides, and desk mats.

Detective Conan TV Anime 30th Anniversary Frame Stamp Set Arrives at Japan Post's Online Shop

To celebrate the Detective Conan TV anime's 30th anniversary, Japan Post's online shop opens pre-orders on September 14 for a seven-item goods lineup built around newly drawn artwork, including frame stamp sets, an acrylic stand, and keychains.

New "Disney store.jp Japan Tour" Pop-Up Brings the Online Store Shopping Experience to 9 Cities Starting October 16

Disney Store is launching "Disney store.jp Japan Tour," a pop-up event touring nine cities nationwide from October 16, 2026, recreating the shopping experience of the official online store with venue-exclusive merchandise, a stamp rally, and a Mickey Mouse photo spot.

Doutor's Acai Yogurt Returns for Autumn, Plus Limited-Time Acai Day Pick and Sticker

Doutor Coffee Farm and Doutor Coffee Shop are bringing back their seasonal Acai Yogurt, made with acai from Frutafruta, in an autumn version from September 10, 2026, along with a limited-time pick and sticker to mark Acai Day on September 16.

New 2026 Designs Arrive for Nishimatsuya's ELFINDOLL Karufuwa Blanket and Mini Sleeper, Now at 1.7 Million Units Sold

Nishimatsuya Chain is releasing new 2026 designs for its ELFINDOLL "Karufuwa" Blanket and Mini Sleeper, a lightweight, fluffy private-brand baby bedding line that has sold a cumulative 1.7 million units since its 2020 debut, now available at Nishimatsuya stores nationwide and its official online store.

FamilyMart's "Sanchi to, Kombini," Series Brings Back Its Wakayama Mikan Ice Bar for 2026

FamilyMart is releasing an ice bar made with 67% Wakayama mikan juice nationwide from September 15, alongside a Kansai-region "Wakayama Fair" featuring three items built around local ingredients and well-known shops.

FIRST STAGE PRODUCTION Announces the Debut of its fourth EN Generation of Male VTubers, "Sontaris"

FIRST STAGE PRODUCTION EN, the VTuber agency operated by REALITY Studios, is debuting its fourth male VTuber group, Sontaris, featuring five English-speaking talents, with individual debut streams beginning September 13 at 9:00 AM JST and a new original song release.

Haikyu!! Teams Up With Naruto Taiyaki Honpo for a Character Goods Collaboration

From September 18 to October 17, Naruto Taiyaki Honpo's 25 stores nationwide and a special website will offer original Haikyu!! collaboration merchandise, including plush toys, can badges, clear cards, and acrylic stands featuring the anime's 16 characters.

Harapecolab's September Sapphire Birthstone Tart Returns for a Limited Restock

Fukuoka sweets brand Harapecolab is bringing back its Birthstone Tart (September Sapphire) ice cake, inspired by September's birthstones sapphire and kunzite, in a limited quantity from noon on September 11, 2026, through its official online store.

ace. Launches Third HAyU Cat-Motif Bag Collaboration

Bag brand ace. is releasing the third installment of its cat-motif bag series with wire art brand HAyU, including a new suitcase, fresh colors for existing styles, and limited-edition travel accessories.

HIROKO HAYASHI's New Fragment Cases Showcase Distinctive Materials, Launching September 9

HIROKO HAYASHI, the leather goods brand from World Group's Hirof Co., Ltd., is releasing three new Fragment Case designs on September 9 — GIRASOLE, DAMASCO, and CARDINALE — each pairing a minimal silhouette with a distinctive leather material.

Kappa Sushi Teams Up With MOMOREI for a Limited-Time Can Badge Giveaway

Starting October 1, 2026, Kappa Sushi is collaborating with the Korean character brand MOMOREI, giving one original can badge to each all-you-can-eat guest in elementary school or older while supplies last, with two designs to choose from.

Kappa Sushi and Shin Ramyun Debut a Sea Bream Broth Seafood Ramen Series

Kappa Sushi is teaming up with Nongshim Japan's Shin Ramyun for the first time, launching a three-item "Seafood Shin Ramyun With Sea Bream Broth" series made with soup stock from freshly cut red sea bream, available at all Kappa Sushi locations from September 17 to December 9, 2026.

KOBE WINE Launches New Premium "Kobe Reserva" Series on September 11

KOBE WINE, made with 100% Kobe-grown grapes, is releasing its new premium "Kobe Reserva" series in limited quantities nationwide from September 11, featuring two single-varietal wines from the 2025 vintage — a Cabernet Sauvignon and a Riesling.

Limbus Company Merchandise Now Available for Pre-Order from Sync Innovation

Sync Innovation Co., Ltd. has opened pre-order sales for Limbus Company merchandise featuring the popular "mochocho" illustration series, including can badges and stickers, running from September 9 through September 30, 2026.

NC's Lineage2M Adds New Areas to Goddard Territory in the Origin World, Improves Inventory and Enhancement UI Across All Worlds

Lineage2M adds three new areas to Goddard Territory in the Origin World, expands the Reserve World's Equipment Transcendence Synthesis system and adds the Returning King's Valley Clan Rift, and improves the inventory and equipment enhancement UI across all worlds.

Louis Vuitton Expands the Tambour Spin Time Collection With Five New Watches

Building on the success of its 2025 limited editions, Louis Vuitton adds five new watches to its Tambour Spin Time collection, each finished in a bold color that carries the icon's spirit of travel into a new chapter.

Marvel Rivals Season 10 "Butcher's Blasphemy" Launches September 11 — New Hero Gorr the God Butcher Joins the Roster

Marvel Rivals' Season 10, "Butcher's Blasphemy," begins September 11, introducing new hero Gorr the God Butcher, the new God Quarry map, new Jeff-themed events, and the return of "Galacta's Gift" Vol. 3.

New 5★ Character Vivian Joins Action RPG MONGIL: STAR DIVE, Update Roadmap Through Ver. 1.6 Also Revealed

Netmarble has updated its action RPG MONGIL: STAR DIVE with new 5★ character Vivian, the top vote-getter in a pre-registration popularity poll, alongside a three-week special event and new epic quest, and has also revealed its update roadmap through Ver. 1.6.

Nagahama Roman Beer's Fresh Hop IPA Arrives in Limited Quantities on September 22

Craft beer brewery Nagahama Roman Beer in Shiga Prefecture is releasing a limited-batch beer, Nagahama Fresh Hop IPA, from September 22, 2026, brewed with hops that go from harvest to the kettle in about five hours to capture their fresh aroma.

OM SYSTEM Releases Compact M.ZUIKO DIGITAL 14-42mm F3.5-5.6 III Standard Zoom Lens With Close-Up Shooting and Weather Resistance

OM Digital Solutions will launch the M.ZUIKO DIGITAL 14-42mm F3.5-5.6 III, a compact Micro Four Thirds standard zoom lens with enhanced close-up shooting and dust- and splash-resistant construction, in late October 2026.

Haruyoshi Acquires Ultra-Rare Patek Philippe x Tiffany & Co. Nautilus "Tiffany Blue" (Ref. 5711/1A-018), Limited to 170 Pieces

Tokyo-based luxury watch and jewelry reseller Haruyoshi has acquired a Patek Philippe Nautilus "Tiffany Blue" (Ref. 5711/1A-018) — a double-signed model released in 2021 to mark the two brands' historic partnership and limited to just 170 pieces worldwide.

New Pompompurin "Kirameki Gold Party Series" and "Pom Pom Hero Series" Goods Arrive at Munyugurumi Patio on September 17

Sanrio Characters' Pompompurin gets two new merchandise lineups — the "Kirameki Gold Party Series" and "Pom Pom Hero Series" — with mascot plushies, acrylic stands, keychains, and more going on sale at Munyugurumi Patio stores from September 17.

Positive Grid's Spark PEDAL Packs the Spark Amp Sound Into a Portable Pedal

Positive Grid's new Spark PEDAL condenses the sound and features of its popular Spark amp series into a compact pedal-format smart amp and effects unit, with 43 effects, a 60-second looper, and companion app integration, going on sale in Japan on September 25, 2026, with pre-orders opening September 9.

Ragnarok: Adventures Reveals New PV, Adds Pre-Registration Bonus, and Launches Quote-Post Campaign

Ragnarok: Adventures has released a new promotional video introducing its world of adventure, added a new pre-registration bonus item, and launched a Follow & Quote-Post Campaign on its official X account running through September 29, 2026.

Revive! Onsen Town! Launches Expanded Steam Demo on September 9 as Summer Continues

Revive! Onsen Town!, the countryside life sim from 饼饼 Studio and publisher HARRISONWORLD, has released an updated Steam demo with an expanded main story, new farm and exploration features, and free switching between its two protagonists, Kyoko and the Mayor.

RF ONLINE NEXT Rolls Out Major Update, Reveals New Core World, World Creator

Netmarble has rolled out a major update for the MMORPG RF ONLINE NEXT, expanding guild content and starting a new Guild Subjugation season, while revealing an upcoming 4-world Core World called World Creator arriving September 30, alongside an expanded party dungeon and several limited-time events.

Strategic Idle RPG Rogue with the Dead Marks Its 4th Anniversary, Kicking Off a 5th Year of "New Bonds, New Adventures"

Rogue with the Dead celebrates four years of service with a month of anniversary campaigns, a developer livestream on September 11, a player-requested feature update on September 25, and a limited-time character banner as it begins its 5th year.

SAKAMOTO DAYS NuiPal Series Vol. 2 — 5 New Characters Join the Plush Lineup

The second wave of NuiPal palm-sized plush toys from the TV anime SAKAMOTO DAYS is here, bringing five new characters to the collectible lineup. Pre-orders are open now at Animate stores, Animate Online, and Movic's mail-order shop, with release planned for around January 2027.

Sanrio Characters Stationery Collection Launches at Thank You Mart, All Items 390 Yen

Starting September 11th, Thank You Mart is rolling out an exclusive stationery lineup featuring popular Sanrio Characters, including flake stickers, clear roll tape, acrylic pen stands, memo stands, and a whiteboard, with everything priced at 390 yen (429 yen tax included).

Sega Lucky Kuji Online BAKI-DOU: The Invincible Samurai Lottery Launches With Arm Pillow Cushions of Yujiro, Hanayama, and Oliva

Sega Fave has launched Sega Lucky Kuji Online BAKI-DOU: The Invincible Samurai 2026 on September 9, 2026, with a Prize A arm pillow cushion available in three versions of Yujiro Hanma, Kaoru Hanayama, and Biscuit Oliva, plus visual towels, plush mascots, and more, with sales running through October 20, 2026.

Yakuza Kiwami 3 and Sonic Racing: CrossWorlds Headline the SEGA TOKYO GAME SHOW Sale

The SEGA TOKYO GAME SHOW Sale is underway on the PlayStation Store and Nintendo eShop, discounting Yakuza Kiwami 3 / Dark Ties by 50%, Sonic Racing: CrossWorlds Digital Deluxe Edition by 60%, Two Point Museum by 33%, and Persona 5 Royal Remaster by 70%, through September 23, 2026.

Shining Nikki Launches Event "Verdant Shadow's Sunken Land" From September 9, With New MR Dress and Up to 80 Free Gacha Pulls

A new event called "Verdant Shadow's Sunken Land" begins in Shining Nikki on September 9, introducing a new MR dress and letting players earn up to 80 free gacha pulls, alongside a batch of other in-game events, campaigns, and rewards.

SINN PURETÉ Renews Its Ambitious Beauty Serum Foundation With Upgraded Skincare Ingredients

SINN PURETÉ is renewing its popular Ambitious Beauty Serum Foundation with upgraded skincare ingredients, including double the starfish extract, launching early on September 9, 2026 ahead of a general release on October 28.

SLDO. Returns to Its Black Roots for 2026 Autumn/Winter Collection

Golf apparel brand SLDO. unveils its 2026 Autumn/Winter Collection, revisiting the BLACK aesthetic it started from as it enters its sixth year, with pre-orders opening September 9 at the official online store.

SNKRDUNK Launches Special Content Tracing the Pokémon Trading Card Game's 30-Year History

SNKRDUNK is opening special in-app content that looks back on 30 years of the Pokémon Trading Card Game, alongside a weekly lottery campaign running through November 3 that gives away authenticated classic cards from throughout its history.

New Capsule Toy Line Turns SOBORO's Plush Characters Into Figure Keychains This October

Blue Mountain Co., Ltd. is releasing "SOBORO's Cheerful Friends Figure Keychains," fluffy flocked figures based on five characters by popular plush artist SOBORO, in capsule toy and BOX versions nationwide from late October 2026, with the BOX version including outfits designed by SOBORO.

Sugar Doll Adds New Classic Gacha "Autumn rug for you"

The dress-up and raising game Sugar Doll has launched a new classic gacha called "Autumn rug for you," offering autumn-themed outfits and backgrounds, alongside its ongoing premium gacha and background pack sale.

TOIRO PREMIUM KOMEKO's New Yukigome Sakuri Cookies Use 100% Tokamachi Uonuma Koshihikari Rice Flour

Tokamachi Sukoyaka Factory is adding a new rice flour cookie, "Yukigome Sakuri," to its TOIRO PREMIUM KOMEKO series from September 10, 2026, made entirely with Tokamachi-grown Uonuma Koshihikari rice flour and available in vegan-certified Plain and Hojicha flavors made without butter, eggs, or dairy.

TOKYO AVATAR GATE Launches Ultraman Series VRChat Digital Fashion Collection on September 16

Digital fashion marketplace TOKYO AVATAR GATE will release a VRChat-compatible Ultraman Series collaboration collection on September 16, 2026, featuring a "Narikiri Kaiju" costume line and an 8-piece "Real Clothes" graphic apparel line.

New Van Gogh Sound Keychain Capsule Toys Launch as Second "Listen to art" Volume in October 2026

Blue Mountain's "Listen to art" capsule toy series returns for a second volume in October 2026, pairing famous Van Gogh paintings with original music. The four-piece ¥400 lineup includes The Bedroom, The Sower, Self-Portrait with Grey Felt Hat, and Courtesan (after Eisen), each in its own body color.

LEGEND WALKER's VELIRO Suitcase for Light Travelers Gets a New Frame-Type Model

T&S is adding a frame-type suitcase to LEGEND WALKER's VELIRO line for light travelers, featuring an aluminum-frame opening, quiet double casters, and a hook-equipped base, available in seven colors from early September 2026.

Whisky Omikuji Series 156 Launches with 466 Slots as Yamazaki 18 Years Old Returns as Top Prize

Tachibana E Shuhan has launched the 156th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.

TV Anime "WIND BREAKER" x Gokurakuyu/RAKU SPA Collaboration Campaign Starts October 1, 2026!

Gokurakuyu and GK Marketing are teaming up with TV anime WIND BREAKER for a collaboration campaign at 15 Gokurakuyu and RAKU SPA Group locations from October 1 to 20, 2026, featuring exclusive merchandise, character-themed baths, a special menu, decorations, in-facility voice announcements, and an X campaign.

ZEPETO Holds Disney Thanks Festival With a Wish-Granting Bingo Event Ahead of Its Disney Content's Farewell

As ZEPETO's Disney content offerings come to an end on September 26, 2026, the avatar social platform is running the Disney Thanks Festival campaign, highlighted by the Disney Wish Festival bingo event where users grant each other's Disney wishes from September 11 to 24, with wishlist pre-registration opening September 9.

AION 2 and Morinaga's 65th-Anniversary Angel Pie Team Up for an Angel Pie/Devils Pie Collaboration Campaign

To mark Angel Pie's 65th anniversary, Morinaga Seika and the MMORPG AION 2 are running an Angel Pie/Devils Pie collaboration campaign from September 8 to October 15, 2026, inspired by the game's Elyos and Asmodian races, with tumblers, an in-game item, and BitCash up for grabs.

Ameri and Wrangler Team Up on a "Drive"-Themed Denim Collaboration

Womenswear brand Ameri joins forces with Wrangler, the jeans brand born in 1947 as the world's first to be created by a designer, on a two-piece denim collaboration built around this season's "Drive" theme, arriving September 29 at Ameri's web store and its directly-run stores.

Pre-Orders Open for Atelier Karia: The Night Kingdom & the Guide of Memories at Gamers Stores and Online, With a Gamers Ultra-Limited "Together with Karia" Set Also Available

Gamers, the anime and game merchandise store chain operated by Card Lab Co., Ltd., has opened pre-orders for Atelier Karia, the newest entry in the Atelier series, ahead of its February 25, 2027 release, alongside an exclusive bonus-packed "Together with Karia" set.

Bvlgari Unveils Video for the Octo Finissimo Dual Time x Vianney Halter Limited Edition

Bvlgari has released a video across social media introducing the Octo Finissimo Dual Time x Vianney Halter, a limited-edition timepiece and the brand's first movement collaboration, created with independent watchmaker Vianney Halter and unveiled at Geneva Watch Days in September 2026.

Chacott Cosmetics Boosts Hydration in Its Fan-Favorite "Moist Series," Launching September 11 in Limited Quantities

Chacott Cosmetics is bringing back its well-loved "Moist Series" base makeup with enhanced hydration from fermented manuka honey and collagen, including a new "Finishing Powder Moist CA" with fine pearl shimmer, arriving September 11 in limited quantities at Chacott's stores, online shop, and select retailers nationwide.

DMM GAMES' "LEGEND CLOVER" Welcomes Alchemist Nicolas Flamel, Who Fought Alongside the Hero Roland, as a New Legend

EXNOA LLC announces that starting September 8th, DMM GAMES' "LEGEND CLOVER" introduces alchemist Nicolas Flamel, who fought alongside the hero Roland, as a new limited-time legend, alongside the "Yearning for a Distant Time" event.

CharaON! Opens Preorders for New Dr. STONE Merchandise, Including T-Shirts, Rubber Mats, and Acrylic Stands

Az Maker's online shop CharaON! has started taking preorders for a new lineup of TV anime Dr. STONE goods, including a rib-trim long sleeve T-shirt, a hybrid towel with can badge, a character rubber mat, hologram can badges, acrylic character stands, and a prism visual collection.

Dragon Ball Bag and Suitcase Collection Debuts Exclusively at SAC'S BAR With Embroidered and Embossed Artwork

SAC'S BAR is releasing a Dragon Ball collection featuring embroidered nylon and canvas bags alongside an embossed suitcase, available from September 15, 2026 at SAC'S BAR Group stores and the SAC'S BAR ONLINE STORE.

emmi and adidas Originals Release Collaborative "TOKYO" Sneaker With Customization Event

emmi is releasing its adidas Originals collaboration sneaker, the "TOKYO W EMMI," with early sales starting September 10 at select Tokyo stores, where shoppers can also join a shoe-accessory customization event before the nationwide release on September 17.

FRANÇAIS Releases Millefête, a New Autumn Mille-feuille in Caramel Raspberry and Sweet Potato Hazelnut

FRANÇAIS is releasing Season's Mille-feuille Millefête, a new limited-edition mille-feuille layered with the flavors of autumn's harvest, in Caramel Raspberry and Sweet Potato Hazelnut, starting Friday, September 11, 2026.

Fujiya's New Peko × Sanrio Characters Gummy Comes with a Collectible Glossy Sticker

Fujiya is releasing a tray gummy shaped like Peko-chan and Sanrio Characters, with each pack including one randomly inserted glossy sticker chosen from 20 Heisei-retro designs. The gummy goes on sale nationwide on September 15, 2026.

Anime Girls Band Cry's Nina Iseri Hooded Jacket Faithfully Recreates Her In-Show Design

AKROS is releasing an official Girls Band Cry hooded jacket that faithfully recreates the one Nina Iseri wears in the anime, with pre-orders opening September 8, 2026 through the AKROS official website and Animate Online and sales beginning in January 2027, priced at ¥16,500 (tax included) in unisex sizes M to XXL.

GIRLS und PANZER das FINALE Newtype Online Lottery Launches via Kujibikido

A GIRLS und PANZER das FINALE Newtype Online Lottery goes on sale via Kujibikido starting September 15, 2026, featuring illustrations previously published in Monthly Newtype magazine across a prize lineup of tapestries, acrylic stands, clear posters, keychains, and can badges.

HATSUNE MIKU: COLORFUL STAGE! Adds New Song "Seikai," Launches "After the Fire" Event and "Shady Stare Gacha"

The rhythm and adventure mobile game HATSUNE MIKU: COLORFUL STAGE! added the new original song "Seikai" on September 6, 2026, and is currently running two in-game campaigns — the "After the Fire" event through September 12, and the "Shady Stare Gacha" featuring three new ★4 members with Live Costumes.

New "HELLO KITTY MINI SHOULDER BAG COLLECTION" Offers a Grown-Up Cute Trend Bag

A new Hello Kitty mini shoulder bag collection from E-COME Group goes on sale from mid-September, featuring a vintage-look faux leather design, versatile 2-way handbag and shoulder-strap styling, and a choice of three colors — brown, black, and pink.

Hello Kitty × unify 2-Way Tote Bag Restocked by Popular Demand, in Light Gray and Navy

unify's Hello Kitty 2-way tote bag has returned to stock by popular demand, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and an adjustable rope strap that switches between a shoulder bag and a mini tote.

Bronya Zaychik "Outstanding Attitude Ver." Figure from Honkai Impact 3rd Now Available for Pre-Order at AmiAmi

A 1/8 scale completed figure of Bronya Zaychik from Honkai Impact 3rd, "Outstanding Attitude Ver.," is now available for pre-order at hobby retailer AmiAmi. The figure is priced at 9,240 yen (tax included), with a planned release in July 2027.

Horoyoi Roasted Apple Limited Edition Release

Suntory will release a new limited-edition Horoyoi flavor, Roasted Apple, available nationwide from November 4, 2026.

TV Anime "I Want to Love You Till Your Dying Day" Merchandise Pre-Orders Now Open on CharaON!

Pre-orders are now open on the CharaON! online shop for a range of TV anime I Want to Love You Till Your Dying Day merchandise, including a rib long sleeve T-shirt, T-shirt, B2 tapestry, character rubber mat, acrylic character stand, and clear file featuring Sheena, Mimi, Seiran, and Ali.

Swiss Watch Brand IKEPOD Launches the MINIPOD, a New Icon Born From the 25-Year-Old Manatee

IKEPOD, the Swiss watch brand known for challenging convention through bold industrial design, is releasing the MINIPOD, a new rectangular model that carries forward the design philosophy of its 2001 Manatee, in eight colorways from September 9.

KINGDOM HEARTS II's Axel Gets a Completed Figure — Pre-Orders Open at AmiAmi

AmiAmi is now offering pre-orders for the FORM-ISM KINGDOM HEARTS II Axel completed figure from Square Enix, capturing Axel in a dynamic pose with his coat billowing. It is priced at 11,000 yen (tax included), with release scheduled for December 2026.

Läderach's New Autumn Collection Turns Foxes Into Chocolate

Swiss premium chocolate brand Läderach is releasing a new autumn collection inspired by the forests of Switzerland from September 18, 2026, featuring a fox-shaped chocolate assortment and its signature FrischSchoggi Stick in autumn-colored packaging.

MMORPG Legend of YMIR Overhauls Server Battles With New "Conqueror Showdown" Content

WEMADE's MMORPG Legend of YMIR added new "Conqueror Showdown" content in its September 8 update, giving winning clans a fresh crown-battle showdown after server wars, alongside new legendary armor, a collection substitute-item system, and a Twitch Drops event.

LET IT DIE: INFERNO Season 4 Begins as Original LET IT DIE Offline Version Arrives

LET IT DIE: INFERNO enters Season 4 with a full PvE overhaul, a new stage-selection system, and two new weapons, backed by a limited-time 60% off Steam sale, while the original LET IT DIE relaunches as a standalone offline version following the end of its online service.

Post-Event Mail Order Opens for Love Live! Nijigasaki High School Idol Club Festival Merchandise

Merchandise from the Love Live! Nijigasaki High School Idol Club Festival, held at ODAIBA Gamers and other locations, is now available for post-event mail order through the THE Chara online store, with a water balloon-themed lineup including clear snaps, can badges, acrylic figures, and more available to order from September 8 to September 29, 2026.

New Logo Hoodie Arrives at LOVEBOAT With a Bold Front Print for a Street-Ready Look

LOVEBOAT is releasing a new brand-logo hoodie from late October, updating the Y2K style of late-1990s and 2000s Shibuya gyaru culture with a modern oversized silhouette and street-inspired look, available in two colorways with a large logo print across the front.

Maison de FLEUR Marks Its Anniversary With a Cake Buffet-Themed "Gâteau Buffet" Collection, Launching September 18

Maison de FLEUR's 2026 anniversary collection, "Gâteau Buffet," brings 14 cake- and strawberry-inspired bags, pouches, and accessories to stores and STRIPE CLUB from September 18, alongside a lottery, novelty gifts, and Instagram and LINE campaigns.

New Heather Gray Colorway Joins T-Two-O's Moomin Shoulder Bag Lineup

T-Two-O adds a new heather gray colorway to its Moomin horizontal shoulder bag, a soft muted gray designed to blend into autumn and winter outfits, with room for a 500ml bottle, multiple pockets, and a matching embroidered mini pouch.

TV Anime "Mushoku Tensei: Jobless Reincarnation Season 3" Cheer Girl Online Lottery Launches via Kujibikido

An online lottery for "Mushoku Tensei: Jobless Reincarnation Season 3" launches on Kujibikido on September 15, featuring newly drawn illustrations of the characters in cheer girl outfits across a lineup of prizes, priced at 770 yen per draw.

OSAJI Relaunches Its Aging Care Series as hisn With a New Turnover-Focused Formula

OSAJI is fully renewing its aging care series under the new name hisn, updating the formula and packaging across all six products, with four moisturizing items newly confirmed to reduce the visibility of fine dry lines when the series launches nationwide on November 25, 2026.

Renne Bright from the Trails Series Gets a Figure in Her Trails through Daybreak II Outfit — Pre-Orders Open at AmiAmi

Kotobukiya's 1/8 scale completed figure of Renne Bright from the Trails series, wearing her outfit from The Legend of Heroes: Trails through Daybreak II, is now available for pre-order through hobby retailer AmiAmi at ¥25,300 (tax included), with release planned for April 2027.

Root (Strawberry Prince) Solo Live "Kimi to Boku no Yakusoku in Yoyogi National Stadium First Gymnasium" to Stream Exclusively on ABEMA PPV

The final performance of Root's first solo live in roughly six years, held at Yoyogi National Stadium First Gymnasium, will stream exclusively on ABEMA PPV on September 11, with viewing tickets already on sale and a bonus behind-the-scenes video included.

Royal Host Introduces SWEET POTATO & MARRON SELECTION Autumn Desserts from September 16, 2026

Starting Wednesday, September 16, 2026, Royal Host offers a limited-time lineup of autumn parfaits and desserts built around sweet potato and chestnut, including a hoji-cha scented sweet potato parfait and a cassis chestnut brûlée parfait. Guests can also join a website poll to vote for their favorite autumn flavor.

Sanrio Sports Rolls Out 2026 Fall/Winter Golf Wear and Goods Collection From September 9

Sanrio Sports, the golf wear and goods line blending Sanrio characters with World's apparel expertise, rolls out its 2026 fall/winter collection from September 9, with limited-time pop-up stores opening in Tokyo, Osaka, and Nagoya from September 23.

Sengoku † Koihime Online ~Ouen Shinshi~ Celebrates 5.5th Anniversary With Major Update and Up to 140 Free Gacha Pulls

Sengoku † Koihime Online ~Ouen Shinshi~ marks its 5.5th anniversary on September 23, 2026, with a special story event and warlord pickup gacha through September 15, plus a deluxe campaign offering up to 140 free step-up gacha pulls through October 6, 2026.

New Seven-Eleven Autumn Ice Creams — Sweet Potato Brulee and Ginza Sembikiya Chestnut Mont Blanc

Seven-Eleven Japan is rolling out two limited-quantity autumn ice creams nationwide — a honey sweet potato brulee waffle cone from September 8, and a Japanese chestnut mont blanc ice bar co-developed with Ginza Sembikiya from September 15.

Seven-Eleven Launches Lotte's Anko-Wrapped Anzutsumi and GODIVA-Supervised Frozen Chocolat Ice as Reward Treats for Autumn Nights

Seven-Eleven adds two indulgent "reward ice cream" treats for autumn nights, Lotte Anzutsumi with ice cream wrapped whole in red bean paste and a GODIVA-supervised frozen chocolat ice made with Belgian chocolate, both rolling out at stores nationwide in September.

Takara Shuzo Launches Autumn-Winter Limited "Sho Chiku Bai" Kanzake in 1.8L Paper Carton

Takara Shuzo is releasing its autumn-winter limited "Sho Chiku Bai" Kanzake, a warmed-sake blend in a 1.8L paper carton designed for easy home enjoyment, nationwide from September 29, 2026.

Sigma Announces 85mm F1.2 DG | Art, Its Brightest 85mm Lens Yet

Sigma's new 85mm F1.2 DG | Art lens pairs the brand's brightest-ever aperture at this focal length with a compact, lightweight design, arriving in L-mount and Sony E-mount versions on September 30, 2026.

JAXA's Popular Osaka-Kansai Expo Footage Becomes Planetarium Film "Standing on the Moon. And beyond...", Screening Nationwide From September

A production committee including Konica Minolta Planetarium has turned the JAXA booth footage that drew crowds at Expo 2025 Osaka, Kansai into a full-dome planetarium film with a substantially expanded story, and science museums and planetariums across Japan are beginning screenings from early September.

Starbucks® Launches New Bottled Coffee Series "COFFEE SIGNATURES" on September 15, First New Lineup in About 11 Years

Starbucks Corporation and Suntory Beverage & Food are introducing "COFFEE SIGNATURES BLACK" and "COFFEE SIGNATURES ESPRESSO&MILK," a bottled coffee series made with espresso roast beans, nationwide from September 15 — Starbucks' first new bottled coffee lineup since 2015.

Suica's Penguin, cotrip, and Kitamura Team Up for a Multi-Way Bag for Traveling With Suica's Penguin at GRANSTA MALL This November

A limited-edition three-way collaboration between Suica's Penguin, travel media brand cotrip, and bag brand Kitamura brings the "Multi-Way Bag for Traveling with Suica's Penguin" to GRANSTA MALL this November, with only 500 pieces produced across two colorways.

Suntory's "Matsurika Green Tea Mix (JR) Can" Launches Nationwide From November 4

Suntory is turning its canned jasmine shochu green tea mix into a year-round, nationwide product, with the "Matsurika Green Tea Mix (JR) Can" set to expand beyond its convenience-store-only debut and hit store shelves across Japan from November 4.

Suntory Adds a Limited-Time "Fragrant Luxury Fruit" Sparkling Wine to Its Additive-Free Delicious Wine Lineup

Suntory is releasing "Additive-Free Delicious Wine. Sparkling <Fragrant Luxury Fruit>" nationwide for a limited time from November 4, a white sparkling wine bursting with the fruitiness of white grapes, mango, and peach in a gold-toned can.

Takara Shuzo Launches Non-Alcoholic Sour "Gyugyugyu" in Three Flavors on October 6

Takara Shuzo's new "Gyugyugyu" non-alcoholic sour, made with whole-fruit puree in Peach, Lemon, and Grapefruit flavors, goes on sale nationwide from October 6, 2026.

This Halloween, Casper, Hot Stuff the Little Devil, and Chucky Join Thank You Mart — All Items ¥390 (¥429 Tax Included) from Late September

Thank You Mart is releasing Halloween collaboration merchandise featuring Casper, Hot Stuff the Little Devil, and Chucky, with all items priced at ¥390 (¥429 tax included). In-store sales begin in stages from late September 2026 at Thank You Mart locations nationwide, and online pre-orders open on September 9, 2026 at 12:00 PM.

Anime "That Time I Got Reincarnated as a Slime" Acrylic Character Stands and Acrylic Coaster Now Available for Pre-Order

New That Time I Got Reincarnated as a Slime acrylic character stands and an acrylic coaster with stand are now available for pre-order on the CharaON! online shop.

VECUA Honey's Toro Toro Hand Cream Line Gets a New Nail-Care Formula, From Fingertips to Nails

Cosmetics brand VECUA Honey is renewing its Wonder Honey Toro Toro Hand Cream lineup on September 8, 2026, adding a new nail-care ingredient, two new scents, and refreshed packaging while keeping its signature light, non-sticky moisture.

WetBrush Launches "Pro Smooth Styler Frost," a New Detangling Brush With Natural Shine

NatureLab's WetBrush, loved in more than 70 countries, is releasing a new styling brush that combines detangling and shine-boosting bristles, arriving at Loft stores from September 10 ahead of a nationwide rollout on November 1.

WITH SEA and DEAN & DELUCA Launch New Seaside Dining Experience

Seaside villa subscription service WITH SEA is partnering with food select shop DEAN & DELUCA to offer curated wine, pasta, and soup for in-villa kitchens along with welcome amenities, starting at WITH SEA Manazuru on September 8, 2026 ahead of a rollout to more properties.

World of Warships Celebrates 11th Anniversary With Major Update, Adds Early-Access Cruiser Kurama

World of Warships marks its 11th anniversary with a major content update featuring anniversary activities, a themed Event Pass, and the early-access Japanese cruiser Kurama, while World of Warships: Legends opens its autumn season with a new campaign and returning events.

Lotte Holds First "Yukimi Daifuku Everyone's Moon-Viewing Party" in Shinjuku This September

From September 25 to 27, 2026, Lotte holds its first "Yukimi Daifuku Everyone's Moon-Viewing Party" at Sankaku Hiroba in the Shinjuku Sumitomo Building, with a giant moon photo spot, mochi-pounding, a lantern-launch experience, otsukimi-themed food trucks, and collaborations with Imuraya and ice cream critic Iceman Fukutome.

33club Teams Up With THREE TREASURES for Its First Shoe Collaboration, Pre-Order Event in Omotesando From September 12

Accessory brand 33club has joined forces with shoe brand THREE TREASURES on its first-ever footwear collection, with a pre-order display at LAPIN ET HALOT in Omotesando running September 12 to 15 and online pre-orders opening the same day.

New ADERIA RETRO Bowl Joins the Everyday Table, Launching September 11

A new Bowl is joining the Showa-retro tableware series ADERIA RETRO on September 11, 2026, in six designs - a compact, rounded piece well suited to cereal, salads, desserts, and everyday use at the table.

Kintsugi Brand ANYTSUGI Launches Simple Kintsugi Kit -kumo- That Cuts Repair Time From a Month to a Day

Kintsugi artisan Sho Takeshita's brand ANYTSUGI has released the Simple Kintsugi Kit -kumo-, a lacquer-free kit that lets people repair broken tableware in a single day and use the mended pieces as food-safe dishware afterward.

Asahi Beer Releases "Mirai no Lemon Sour Remon Ginger" — Limited-Edition Lemon-Ginger RTD Launching October 20

Asahi Beer is adding a new lemon-ginger flavored canned RTD to its "Mirai no Lemon Sour" lineup, on sale in limited quantities from October 20, while the brand's Original and Koime (rich flavor) variants move to year-round sale from the same day with a refreshed package design.

Astrae Oratio Opens TOKYO GAME SHOW 2026 Special Site With World-First Playable Demo

A special site for Astrae Oratio, the upcoming title from Dynamis One, goes live ahead of TOKYO GAME SHOW 2026, revealing booth imagery, a world-first playable demo split between Scenario and Battle modes, the "Scenario Screening – Prologue" stage program, and a new "Prologue Digest PV" set to premiere on the show's opening day.

Attack on Titan Ani-Scent Incense Sticks Now Available for Pre-Order at AMNIBUS

arma bianca has opened pre-orders for Ani-Scent incense sticks featuring Eren and Levi from TV anime Attack on Titan through AMNIBUS, an online shop for original anime and manga merchandise, with orders starting Monday, August 31.

Baby Shoe Brand "Attipas" Launches 2026 Fall/Winter Collection on September 8

Attipas debuts three new baby shoe designs styled after firefighters, police officers, and animals like capybaras and raccoons, arriving September 8 in charcoal, navy, and muted fall/winter tones.

DMM GAMES' "Bungo and Alchemist" Launches Limited Shoso "Radiant White Part 1"

Bungo and Alchemist has launched the limited-time Shoso "Radiant White Part 1," offering new Royal Costumes for Fitzgerald, Kunikida Doppo, Tolstoy, and Ito Sachio, running through September 14th, 2026.

Buying a Classmate Once a Week Birthday Online Fair Opens With Newly Drawn U35 Illustrations

A Birthday Online Fair for Buying a Classmate Once a Week opens September 10, offering newly drawn merchandise by original illustrator U35 and a purchase bonus SS card written by 羽田宇佐.

Chiikawa Pocket Launches "mini POP UP STORE" Series, Debuting in Sapporo on September 18

Chiikawa Pocket, the first smartphone app based on Chiikawa, is rolling out a new "mini POP UP STORE" series across Japan, kicking off in Sapporo from September 18 to October 4, 2026, with previously released items, the third round of official goods, and two purchase bonuses for shoppers.

Furyu Kuji Esther Bunny Cake Dreams Launches at Ministop, Hobby Shops & Bookstores from September 19

Furyu's new no-miss lottery, Furyu Kuji Esther Bunny Cake Dreams, goes on sale from September 19, 2026, offering a cake-themed lineup of plush toys, a tote bag, and other original items across seven prize tiers plus a Last Get bonus prize.

Gokurakuyu & RAKU SPA × Star Detective Precure! The Movie Collaboration Campaign Starts October 1, 2026

Sixteen Gokurakuyu and RAKU SPA locations team up with "Star Detective Precure! The Movie" from October 1 to October 20, 2026, featuring themed baths, exclusive merchandise, collaboration menus, and more.

Goodbye, Lara Online Lottery Now on Sale via DRAW!DRAW!

An online lottery for TV anime "Goodbye, Lara" has launched on DRAW!DRAW!, featuring prizes such as an acrylic stand clock, aurora acrylic stands, A3 posters, and aurora can badges, priced at 770 yen per draw.

imprimo Launches Chihuahua Silhouette Jewelry, Third in Its Pet Charm Series

imprimo has added a Chihuahua silhouette charm to its pet jewelry line, following earlier Dachshund and Toy Poodle designs, with sales starting September 7, 2026 through the imprimo official site.

Slapstick Rom-Com Indian Summer, Starring a Maid Robot and Her Maniac Master, Coming Exclusively to AnimeFesta

AnimeFesta, the anime-streaming subscription service operated by WWWave Corporation, is set to begin exclusive streaming of Indian Summer — a manic slapstick rom-com about a maid robot and her maniac master — starting September 14, 2026.

Kuroko's Basketball Chibikoro Trading Acrylic Stands, B8 Hard Cases, and More Now Available for Pre-Order on AMNIBUS

AMNIBUS, an online store selling original anime and manga merchandise, has started accepting pre-orders for six types of Kuroko's Basketball products, including chibikoro trading acrylic stands and B8 hard cases.

Lancôme's Popular JUICY TUBES Lip Gloss Rolls Out to 55 Cosmetics Stores Across Japan

Lancôme's JUICY TUBES lip gloss is expanding well beyond its department store counters and official online shop, rolling out to 55 semi-self-service and select cosmetics stores across Japan in response to customer demand.

A Livid Lady's Guide to Getting Even Trading Can Badges and More Now Available for Pre-Order at AMNIBUS

AMNIBUS, an online store specializing in original anime and manga merchandise, has started accepting pre-orders for four A Livid Lady's Guide to Getting Even product lines, including Trading Can Badges, Trading Ani-Frame illustration cards, BIG Acrylic Stands, and A3 Matte Posters.

AMNIBUS Opens Pre-orders for Marriage Toxin Trading Ani-Art Acrylic Stands and Other Original Goods

AMNIBUS, an online store selling original anime and manga merchandise, has begun taking pre-orders for nine types of TV anime Marriage Toxin goods, including Trading Ani-Art acrylic stands, acrylic cards, and can badges.

Mermaid Melody Pichi Pichi Pitch Ani-Art KAWAII label Merchandise Pre-Orders Open at AMNIBUS

AMNIBUS has opened pre-orders for six new Ani-Art KAWAII label items featuring the cast of Mermaid Melody Pichi Pichi Pitch, including trading acrylic stands and can badges, with orders accepted from August 28, 2026.

Nijigen no Mori's Shinobi-Zato Lets Fans Meet Naruto Uzumaki in Person for Birthday Festival 2026

NARUTO & BORUTO Shinobi-Zato at Nijigen no Mori on Awaji Island is celebrating Naruto Uzumaki's birthday with the Shinobi-Zato Naruto Uzumaki Birthday Festival 2026. Its first chapter, a three-day birthday party running October 10 to 12, 2026, lets visitors greet Naruto in person and form the Leaf Village symbol together on his actual birthday.

Ninjaboy Rantaro Egg Cans Featuring Sixth-Year and Fifth-Year Students Arrive as Amusement-Exclusive Prizes from the Third Week of September 2026

Two amusement-exclusive Ninjaboy Rantaro Makibishi Candy Egg Cans, one featuring the sixth-year students and the other the fifth-year students, roll out to game centers and online crane games nationwide from the third week of September 2026, each holding candy and a random matching character sticker.

Swedish Craft Distillery Norrbottens Launches "Rhubarb Pie" and "Blueberry Pie" Liqueurs in Japan on October 16

Norrbottens Destilleri, a small-batch distillery in northern Sweden, is bringing two new pie-inspired craft liqueurs, "Rhubarb Pie" and "Blueberry Pie," to Japan on October 16, 2026, paired with a launch event at FUGLEN TOKYO.

Bruichladdich's Octomore 17 Series Brings Three Super-Heavily Peated Single Malts to Japan

Rémy Cointreau Japan is releasing three new expressions of Bruichladdich's experimental Octomore single malt in limited quantities from September 14, 2026, each shaped by a different barley origin and cask maturation.

ZOZOTOWN's adidas Originals "OZGAIA W" Collab Arrives in Dark Brown Suede on September 11

ZOZOTOWN is releasing a dark brown suede colorway of adidas Originals' popular "OZGAIA W" shoe as a ZOZOTOWN collaboration model, available for pre-order starting September 11, 2026.

PAPABUBBLE's Pan Dorobo Art Candy Collection Returns to Stores September 17

PAPABUBBLE brings back its hand-crafted Pan Dorobo candy collaboration, recreating the character's cheerful expressions and famous "mazui" face, with a limited miniature candy charm gift for shoppers.

Petals of Reincarnation Trading Acrylic Cards, Can Badges, and More Now Available for Pre-Order at AMNIBUS

Arma Bianca Co., Ltd. has begun accepting pre-orders on AMNIBUS for eight Petals of Reincarnation product lines, including trading acrylic cards, trading can badges, a pullover hoodie, and more.

New "Pochi-bukuro Omikuji Card" Adds a Playful Fortune to Money Gifts, Launching October 13

Paper goods maker Maruai is launching the "Pochi-bukuro Omikuji Card," an omikuji-style fortune message card made to slip inside a pochi-bukuro money envelope, on October 13, 2026, for 330 yen (tax included).

The Quintessential Quintuplets Specials 2 75mm Can Badge Set Now on Order at AMNIBUS

AMNIBUS, an online store for original character goods, has opened orders for a 75mm can badge set featuring the Nakano quintuplets from the TV special anime The Quintessential Quintuplets Specials 2.

Shinshu Matsumoto Nansui Pear from Nagano, Sold Out in Just 10 Days Last Year, Returns for Pre-Order

The RAKUSAI online shop is opening pre-orders on September 7 for its Shinshu Matsumoto Nansui pear from Nagano Prefecture, a limited-quantity treat that sold out in just 10 days last year and is prized for its high sugar content and juicy, crisp texture.

RPGEX-10 Kunoichi Reppuu Action Figure Now Available for Pre-Order at AmiAmi

The 1/12 scale action figure of RPGEX-10 Kunoichi Reppuu from Snail Shell is now accepting pre-orders at AmiAmi, scheduled for release in September 2027.

New Bite-Sized Snack Series "SK!MASNACK" Launches Nationwide on September 14

Sanko Seika is releasing SK!MASNACK, a new bite-sized snack series with three sweet flavors — Milk Ball, Paripari Snack, and Rice Crisp — at supermarkets and drugstores across Japan starting September 14, 2026.

Sesame Street Characters Star in New BIG Flat Pouch Capsule Toys

A colorful new capsule toy series turns beloved Sesame Street characters into oversized flat pouches with different designs on the front and back, rolling out at capsule toy corners nationwide from September 7.

Netmarble to Hold TGS2026 Media Presentation for Shangri-La Frontier: The Seven Colossi, the Series' First Game Adaptation

Netmarble is holding a media presentation for Shangri-La Frontier: The Seven Colossi, the series' first game adaptation, during Tokyo Game Show 2026, with a talk session featuring cosplayer Enako and a separate cosplay stage show at the Netmarble booth.

TV Anime "Shugo Chara!" Online Lottery vol.4 Now Available!

Arma Bianca launches the fourth volume of Shugo Chara! online lottery featuring acrylic blocks, hand towels, BIG acrylic keychains, glitter can badges, and acrylic tiles.

Art Toy Brand HERE Launches SiiNONO Mood On, a New Emotion-Themed Surprise Box Series

Art toy brand HERE is adding a new emotion-themed series to its SiiNONO character line, with the SiiNONO Mood On surprise box set to launch in mid-September 2026 through Hashy Topin's own online store and retailers nationwide.

Second Wave of Star Detective Precure! The Movie x ROUND1 Collaboration Merchandise Arrives September 7

A second wave of collaboration merchandise for the Star Detective Precure! The Movie: The Mysterious Garden and a Secret Pair x ROUND1 campaign — including acrylic stands, can badges, and acrylic puzzle keychains featuring newly drawn artwork — goes on sale September 7, 2026 at select ROUND1 stores and online via GK Store.

Tango Kingdom Brewery Launches First Saison-Style Craft Beer "Lively Ale" With Local Koshihikari Rice and French Hops

Tango Kingdom Brewery, based in Kyotango, Kyoto Prefecture, is releasing its first saison-style craft beer, "Lively Ale," brewed with Tango-grown Koshihikari rice and French "Mistral" hops, starting September 7, 2026.

WePlay Launches Special Attack on Titan Collaboration Event on September 8

WePlay, the multiplayer social game app from Singapore-based WEJOY PTE. LTD., is running a two-week collaboration event with the TV anime Attack on Titan from September 8 to September 22, 2026, marking the 5th anniversary of its Japan server launch with a themed UI overhaul, new missions, and exclusive customization items.

ZIYULI 5th Collection "Dream Closet" From Art Toy Brand HERE Launches in Mid-September

The 5th installment of the ZIYULI trading figure series from art toy brand HERE, "Dream Closet," begins taking orders in September 2026, with sequential sales launching at general merchandise stores and mass retailers nationwide from mid-September.

ZIYULI Trading Figure Series 6 Charm Of Forgotten Dream Goes on Sale Mid-September

The sixth installment of Hashy Topin's ZIYULI trading figure series, Charm Of Forgotten Dream, is set to arrive at variety stores and mass retailers nationwide from mid-September, with a collection themed around traditional Chinese crafts. Orders open through Hashy Topin's official online store, Rakuten, and Amazon.

New App "Smart Slot A Certain Magical Index II" Now Available for iOS and Android

Sun Denshi Co., Ltd. has released an iOS/Android simulation app for the pachislot machine "Smart Slot A Certain Magical Index II" from Fuji Shoji Co., Ltd., available for download from September 3.

New Ace of the Diamond act II -Second Season- Goods Featuring Original Illustrations Open for Pre-order at chara-log

chara-log has opened pre-orders for original Ace of the Diamond act II -Second Season- merchandise featuring newly drawn illustrations, including trading can badges, acrylic stands, and more, with shipping planned for December 2026.

New Fermented Skincare Brand aelu WA Launches in Niigata Using Koshi no Kanbai Sake Lees

KOSHINO KIRAMEKI has launched aelu WA, a luxury skincare brand from Niigata that transforms sake lees from Koshi no Kanbai and traditional fermentation techniques into modern beauty care, starting with a lotion, a serum, and a cream.

Arknights' Ines Gets a Gala Night Ver. Figure, Available for Pre-Order Exclusively at AmiAmi

AmiAmi is now accepting orders for Alter's Arknights Ines Gala Night Ver. 1/7 scale completed figure, the fifth release in a series based on the game's 2nd-anniversary illustrations. It comes with an AmiAmi-exclusive acrylic strap and is priced at ¥21,780 (tax included).

The Balvenie Unveils Its Longest-Aged Whisky Ever, an 88 Year Old, as Part of The 1931 Collection

The Balvenie has unveiled The Balvenie 1931 Collection 88 Year Old, the longest-aged whisky in its history, alongside two new limited-edition expressions and a sculpture created in collaboration with artist Daniel Arsham.

Banana Fish Anime Merchandise Pre-orders Open September 4 at Tomosuto

Made-to-order t-shirts, acrylic stands, and other original goods featuring new illustrations of Ash and Eiji open for pre-order at the online shop Tomosuto, with orders accepted from September 4 through October 5, 2026.

BanG Dream! Girls Band Party! Reveals 9.5th Anniversary Campaigns, Roselia x ALI PROJECT Collaboration, and Girls Band Election Results

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BomBom TV Animate Collaboration Goods Coming Soon, With a Signing Event Lottery for Early Shoppers

Animate is opening pre-orders on September 4 for new BomBom TV collaboration merchandise, and shoppers who order early can enter a lottery for a signing event with the BomBom TV cast.

Brioni Brings the "Brioni Grand Tour" to Tokyo

Brioni is bringing its iconic "Brioni Grand Tour" bespoke trunk show, which first began in the early 1950s, to Tokyo from September 24 to 27, 2026, offering guests one-on-one sessions with a master tailor and a curated look at the brand's craftsmanship.

Browser Sangokushi Ten Mobile Game Introduces New Generals Jia Xu, Xu Huang, and Xun You

The mobile game Browser Sangokushi Ten has added three new 5-star generals, Jia Xu, Xu Huang, and Xun You, through a new gacha event, alongside a pickup gacha and a limited-time value pack.

COHARU Launches Lock Oil Spray <Heat Care & Gloss> to Protect Hair From Styling Heat

Hair styling brand COHARU is releasing a new lock oil spray on September 4, 2026, designed to protect hair from heat styling damage while keeping style hold, humidity resistance, and shine.

Craftopia 1.0 Full Release Set for 2027 — 6th Anniversary Mini Update and Dev Blog Out Today

Craftopia's full "1.0" version has been confirmed for release in 2027, with a new development update looking at the road ahead, a 6th-anniversary mini update now live on Steam, a 40% off sale, and a decision to discontinue development of the Xbox One version.

Crimson Desert Enhanced Gets First DLC 'Charting the Unknown' on October 16, Pre-Orders Now Open

Crimson Desert Enhanced's first downloadable content, Charting the Unknown, launches worldwide on October 16, 2026, with pre-orders now open on PlayStation 5, Xbox Series X|S, Steam, and Epic Games Store.

TV Anime 'Delicious in Dungeon' Online Lottery Now Available on Kujico!

Team Entertainment has launched an online lottery featuring original chess-themed merchandise from the TV anime 'Delicious in Dungeon' on the Kujico platform, with sales running from September 4 through October 4, 2026.

Digimon Story Time Stranger: A Hero's Eternal Legacy Announced for 2027 With Debut Trailer

Bandai Namco has released the debut trailer for the large-scale DLC Digimon Story Time Stranger: A Hero's Eternal Legacy, set three years after the main story and scheduled for release in 2027. The Steam version of Digimon Story Cyber Sleuth: Hacker's Memory is also on sale at 90% off, and a free trial with save data carryover remains available.

DMM GAMES Celebrates iOS GAMES STORE Release of 'Evil God Chronicles: Rlyeh Girls Squad - Cthulhu Mythos TD' With Special Campaign! Get Great Rewards With a Limited-Time Login Bonus!

EXNOA LLC's DMM GAMES has released the iOS version of 'Evil God Chronicles: Rlyeh Girls Squad - Cthulhu Mythos TD' on GAMES STORE, kicking off a limited-time login bonus campaign with rewards including Gems and a Standard 10-Pull Summon Ticket.

DRAGON BALL XENOVERSE 3 Second Trailer Reveals New Android Race for PS5, Xbox Series X/S, and Steam

Bandai Namco Entertainment has released a second promotional video for DRAGON BALL XENOVERSE 3 on PlayStation 5, Xbox Series X/S, and Steam, revealing a new Android race that players can use to build their own Super Warrior, along with details on a hands-on exhibit and giveaway at Tokyo Game Show 2026.

E.D.E.N : The Last Line Adds New "Alliance" Co-op System for Commanders to Grow Together

E.D.E.N : The Last Line, the bishoujo roguelike tower defense RPG, has rolled out a major update adding a new co-op content system called "Alliance," letting Commanders team up and grow alongside others, with an "Alliance Raid" and a new ally called "Cat Pet" planned to follow.

Shochiku Games to Publish 3D Music Rhythm Game Estella, With Steam Early Access This Winter and a TOKYO GAME SHOW 2026 Demo

Shochiku's game division will publish Estella, a 3D music rhythm game from Taiwan's Imanity, launching in Steam early access this winter, and will show a playable demo with new songs at TOKYO GAME SHOW 2026, running Thursday, September 17 to Monday, September 21.

Beloved Stationery Brand etranger di costarica Revives Its Double-Ring Notebooks and Memo Pads

etranger di costarica's double-ring notebooks and memo pads, the items fans wanted back most after the brand's 2024 shutdown, return in five colors from August 2026 with more pages and a sturdier back cover.

The False Alice -Retold Tale- Online Lottery "eeo Kuji" Now on Sale — New Merchandise Featuring Official Illustrations as Prizes

The online lottery "eeo Kuji" for The False Alice -Retold Tale- is on sale at eeo Store online through September 16, 2026, offering new merchandise featuring official illustrations as prizes.

Classic Detective Adventure Fukakutei Sekai no Tantei Shinshi Returns on Nintendo Switch and PlayStation 4 on September 10

The hardboiled mystery adventure Fukakutei Sekai no Tantei Shinshi: Agyō Sōma no Jiken File comes to Nintendo Switch and PlayStation 4 as a download-only title on September 10, 2026, with a limited-time launch sale offering about 30% off.

New Grand Blue Dreaming Season 3 Apparel and Merchandise Include Some Surprisingly Bold Items

ANIGA-TER begins selling a seven-item Grand Blue Dreaming Season 3 merchandise lineup, including T-shirts, a tote bag, and other apparel and goods inspired by the series, starting September 4, 2026.

Harapecolab's Kobutsu no Kakera Kohakuto Gets a Limited Autumn Flowers Edition From September 4

From September 4, 2026, Fukuoka's Harapecolab releases a quantity-limited autumn edition of its Kobutsu no Kakera kohakuto candy, with flavors inspired by kinmokusei, cosmos, and other autumn flowers alongside mineral motifs.

Hatsune Miku YOZORA PROGRAM 2026 Original Items Now Available in VRChat

Ahead of Hatsune Miku YOZORA PROGRAM 2026 in Niigata, Gugenka Inc. has launched 12 original Hatsune Miku items in the VRChat store, alongside a special virtual world recreating Niigata's Bandai Bridge and a VRChat greeting planned for Tokyo Game Show 2026.

HAY Introduces the Pack Chair by Jasper Morrison and a New Folding Backflip Chair

HAY unveils two new chairs — the flat-pack Pack Chair by Jasper Morrison and the folding wooden Backflip Chair by newcomer Gudmundur Ludvik — debuting at DESIGNART TOKYO 2026 and going on sale October 30, 2026 at HAY TOKYO, HAY OSAKA, and the HAY Online Store.

HAYNI Launches New Woven Tote Bag "Phikah" With a Shape-Changing Design

HAYNI's new woven tote bag "Phikah" goes on sale September 4, 2026, featuring a three-dimensional knit texture, a shape-changing design, and a choice of seven colors.

Hair Care Brand hiritu's Perfume-Grade Hand Serum Returns, in 3 Scent-Based Series

hiritu, the balance care brand from magicnumber Inc., brings back its perfume-grade Balance Care Hand Serum in a limited quantity, with a lighter, less-sticky feel across three scent-based series, arriving at Loft stores nationwide from mid-September and on the official web shop from September 16.

A Wink for Those Who Know, Cool Even If You Don't — Original T-Shirts Inspired by JTB Timetable Go on Sale

JTB Publishing has released an original T-shirt collection inspired by the 100-year history of JTB Timetable, featuring timetable symbols, a nostalgic Showa-era cover design, and the beloved stationmaster illustration. The six-design, six-color lineup goes on sale September 4, 2026 at the online store pTa.shop.

DMM GAMES Opens Pre-Registration for King of Fighters’98 Infinite Fighting, With Yuri Sakazaki as a Sign-Up Gift

CenturyUU has opened pre-registration for the DMM GAMES version of its browser game King of Fighters’98 Infinite Fighting (KOF98 IF). Everyone who pre-registers will receive the popular fighter Yuri Sakazaki to use in-game.

Madoka Kaname's New Costume From Puella Magi Madoka Magica the Movie -Walpurgisnacht Rising- Comes to Life in Two New Figures, Including a Poseable Action Figure

Hobby Search has opened pre-orders for two new Madoka Kaname figures in her new magical girl costume from Puella Magi Madoka Magica the Movie -Walpurgisnacht Rising-, releasing from クレーネル. The lineup includes a display figure and a poseable BUZZmod. action figure with six interchangeable face parts.

Mie's Largest Mikan Region Kicks Off the 4th "Mikan Harvest Workation" in Mihama and Kihoku

Mihama Town and Kihoku Town in Mie Prefecture, home to the prefecture's largest mikan-growing region, are hosting the fourth year of the Mikan Harvest Workation from September 12, 2026, inviting participants to join local farmers in harvesting, sorting, and packing mikan.

Charaditional Toy Releases My Hero Academia Hanafuda Playing Cards

Characters from the My Hero Academia anime are getting their own hanafuda playing card set, finished with a premium traditional lining by Kyoto's Oishi Tengudo, with pre-orders opening September 4.

New NEEDY GIRL OVERDOSE Anime Merchandise Now Open for Pre-Order

Sync Innovation has opened pre-orders for new NEEDY GIRL OVERDOSE anime merchandise, including acrylic stands, can badges, pouches, and mirrors, with orders open from September 4 to 25, 2026 and shipping expected in late November 2026.

Orion Beer Teams Up With Creator Label "Akaku" for a First-Ever Collaboration, With Yoshida Natsumi, NEONERDYBOY, and Poki Depicting a New World of Orion

Orion Beer is collaborating with creator label "Akaku" for the first time, releasing original goods featuring artwork by illustrators Yoshida Natsumi, NEONERDYBOY, and Poki from September 12, 2026, alongside a pop-up event at CARBON COFFEE in Fukuoka running September 12 to 25.

Overwatch Merch Adds Jetpack Cat Plush and Pin Badges, With 8 New Items Up for Pre-Order From September 4

INFOLENS GEEK SHOP is opening pre-orders on September 4, 2026 for eight new official Overwatch items, including Youtooz Jetpack Cat plush toys and keychains, a serial-numbered coin, a Mercy medallion, and mystery pin badges, with releases running from late January through March 2027.

New "PEANUTS MINIATURE TOWN" Partwork Lets Fans Build Their Own Snoopy-Themed Town

Hachette Collections Japan marks the 75th anniversary of the Peanuts comic strip with its first Peanuts partwork series, "PEANUTS MINIATURE TOWN," letting fans arrange furnishings and figures to build a miniature Peanuts world of their own. The weekly series launches on August 19, 2026.

SAKAMOTO DAYS Harness Style Character Goods Lottery Launches on Marukuji

New original TV anime SAKAMOTO DAYS merchandise featuring cool suit-and-harness illustrations is now available through Marukuji, the online lottery service, running through October 12, 2026.

Samantha Thavasa Launches a Hello Kitty Collaboration Collection

Samantha Thavasa is releasing a Hello Kitty collaboration collection of bags, wallets, and charms, with online pre-orders opening September 4, 2026, ahead of a nationwide release on September 11.

Sankt Gallen's Nashi no Weizen Beer Puts "Cosmetically Imperfect" Japanese Pears to Good Use

Kanagawa brewery Sankt Gallen is releasing Nashi no Weizen, a wheat beer made with pears too blemished or affected by mitsusho to sell, from September 16, 2026, in a limited quantity.

Sebon Star Debuts First-Ever Cosmetics-Motif Miniature Charms With Precious Series

Kabaya Foods Corporation is launching Sebon Star Precious Series, a new lineup of cosmetics-motif miniature charms inspired by eyeshadow, lipstick, nail polish, and perfume, arriving nationwide on September 8, 2026.

Tokyo Sento Association Launches New Video Project "Sento Gururi" to Bring Public Baths Closer to Everyday Life

The Tokyo Metropolitan Public Bathhouse Trade Association has launched Sento Gururi, a new video project in which comedians who love sento introduce their favorite neighborhood bathhouse along with a restaurant to visit afterward, with the first episode now streaming and new videos planned every month.

New Sgt. Frog Wooden Goods Arrive at Keroro Mart and BN Pictures Store on September 5

Nichigan, a long-established Japanese wooden toy maker, has created a wood-grain smartphone stand, perpetual calendar, and accessory case featuring Sgt. Frog characters, going on sale at Keroro Mart and BN Pictures Store.

SHUTEN ORDER Switch & Switch 2 Editions Get Their First-Ever 50% Off in One-Year Anniversary Sale

DMM GAMES and Tookyo Games are marking the first anniversary of SHUTEN ORDER with a sale discounting the Nintendo Switch and Nintendo Switch 2 download editions by 50%, running September 5 through September 18, 2026.

SNIDEL HOME × Cinnamoroll Collaboration Collection Launches September 11

SNIDEL HOME teams up with Sanrio's Cinnamoroll for a dreamy, star-themed loungewear and accessories line, going live online September 4 and in stores from September 11.

Snow Peak's Seppousai Thanksgiving Festival Returns October 3–4 With New 2026 Autumn Limited Items

Snow Peak's twice-yearly Seppousai thanksgiving festival returns October 3–4, 2026, at stores, campfields, and its online store nationwide, bringing limited-edition gear such as the Living Shell 2026 EDITION and apparel, two-day-only sales, and campfield events.

Rakuten-Exclusive "Fukufuku Mikuji" Whisky Lottery Launches With Two-Bottle Guarantee and a Chance to Win Both Yoichi and Miyagikyo 10-Year

A new Rakuten-exclusive whisky lottery guaranteeing two bottles per entry — with a top-prize chance to win both a Yoichi and a Miyagikyo 10-Year cask-strength whisky — went on sale September 4, 2026, limited to 225 entries.

Takara Shuzo Launches "Ikkomon" Soda 6° on October 13

Takara Shuzo is releasing a canned soda highball made from its 100% sweet potato shochu "Ikkomon," offering a casual 6% ABV way to enjoy the brand's natural sweetness and clean finish, nationwide from October 13, 2026.

TSUKIHIME -A piece of blue glass moon- Gets New Arcueid Brunestud Jackets From Nijigen COSPA, With Early Sales at TOKYO GAME SHOW 2026

Nijigen COSPA is releasing two new outer jackets featuring Arcueid Brunestud from TSUKIHIME -A piece of blue glass moon-, with early sales at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in mid-November 2026.

TV Anime 2.5 Dimensional Seduction Online Lottery Now on Sale via DRAW!DRAW!

Arma Bianca has launched an online lottery for the TV anime 2.5 Dimensional Seduction through its DRAW!DRAW! service, offering acrylic blocks, canvas boards, acrylic cards, and can badges for 770 yen per draw.

212 KITCHEN STORE Marks 25th Anniversary with First HONGAMA Collaboration Collection, on Sale from September 8, 2026

212 KITCHEN STORE, the kitchenware specialty store operated by Lifestyle Innovation Co., Ltd. of the WORLD Group, celebrates its 25th anniversary with its first-ever collaboration collection featuring illustrator HONGAMA. About 70 items go on sale at stores nationwide from September 8, with early sales at the official online store starting September 3.

D3PUBLISHER Bundles Its Stick-Figure Minigame Trilogy for a December 3 Nintendo Switch 2 Release

D3PUBLISHER is releasing a single Nintendo Switch 2 package that bundles together three previously released stick-figure minigame collections, offering 655 stages across 16 minigames along with online ranking boards.

BLACK TORCH Trading Acrylic Stands, Keychains and More Now Available for Pre-Order at AMNIBUS

AMNIBUS, an online shop for original anime and manga merchandise, has begun taking pre-orders for eight types of BLACK TORCH goods, including trading acrylic stands, trading acrylic keychains, and more.

Bonobono Face Squeeze Keychains Bring a Squishy New Feel to Capsule Toy Corners

IP4 Co., Ltd. will release the "Bonobono Face Squeeze Keychain" capsule toys (400 yen per play, tax included, 6 designs total) at capsule toy corners nationwide from early September 2026, featuring squishy, face-shaped keychains of Bonobono, Chipmunk, and Raccoon.

Converse Adds New Color and Material Arrangements to Its 2026 Fall/Winter "MADE IN JAPAN" Series

Four new models join Converse's "MADE IN JAPAN" series for fall/winter 2026, featuring reworked colors and materials across the ALL STAR J and ONE STAR J lines, launching from September 2026 at the Converse Official Online Shop and select retailers.

New Happy Kuji "Disney IDOL ON STAGE" Dresses Disney Characters as Sparkling Idols in an All-New Design Lineup

A new Happy Kuji lottery, Disney IDOL ON STAGE, dresses Mickey Mouse and friends in sparkling idol-inspired costumes with all-new artwork found nowhere else, with sales starting September 26, 2026 at 7-Eleven, Ito-Yokado, and Yume Town.

NFT Game EGGRYPTO X Opens Store Pre-Registration, Reveals New Key Visual and Official Title

EGGRYPTO X, a new NFT monster-raising RPG from GameWith NFT, has opened pre-registration on the App Store and Google Play ahead of its fall 2026 release, revealing the official title "EGGRYPTO X — Otakarajima no Daibouken" along with a new key visual and a 10-pull gacha ticket bonus for registrants.

Kujibikido Launches Online Lottery for Popular Korean Character GANADI, Featuring Plush Toys and Character Goods

KADOKAWA's online lottery service Kujibikido is launching a new online lottery themed around GANADI, the popular character from Korea, with sales beginning September 10, 2026. Prizes include GANADI and Gonyani plush toys, pocketed T-shirts, and fluffy-trimmed acrylic keyrings, plus a repost campaign offering a complete set of can badges.

The Ghost in the Shell Anime Teams Up With Odds Park for THE SPEED IN THE SHELL Merch Campaign

Odds Park is running THE SPEED IN THE SHELL, a collaboration campaign with TV anime The Ghost in the Shell from September 3 to September 16, 2026, offering original apparel and accessories redeemable through the site's ticket program alongside new illustrations by Science SARU.

holo Indie Launches Sticker-Album Strategy Game Decorate! hololive Sticker Battle on Steam

CCMC's hololive Production derivative-game brand holo Indie has launched Decorate! hololive Sticker Battle, a sticker-album management strategy game developed by PREAPP PARTNERS, on Steam. Players decorate a roster of 12 hololive talents with more than 150 stickers, build a team of up to three members, and take on automated battles for ¥1,280.

Karaoke Manekineko × Ouran High School Host Club 20th Anniversary Collaboration Kicks Off September 3 With Band-Themed Illustrations

From September 3 to October 12, 2026, Karaoke Manekineko is holding a collaboration campaign celebrating the 20th anniversary of Ouran High School Host Club's anime broadcast, featuring new band-themed illustrations, character-inspired drinks, and exclusive original merchandise at participating locations across Japan.

The King of Fighters AFK Adds Iori Yagami (THE KING OF FIGHTERS XIII) as Fighters Festa Continues

The idle RPG The King of Fighters AFK has added new fighter Iori Yagami (THE KING OF FIGHTERS XIII) with a doubled summon rate, alongside a Terry Bogard return event, a 1st anniversary survey reward, and a lineup of in-game events as its Fighters Festa celebration continues.

LAVONS Brings Its Popular Scents Home With Green Heaven Bedroom Diffuser and Two Paper Fragrances

Nature Lab's LAVONS brand adds a Green Heaven bedroom diffuser to its LAVONS to the Moon line, alongside new SHINY MOON and Luxury Relax paper fragrances for closets, entryways, and cars.

New "Maison Lexia Perfumed Hair Oil" Brings a Perfumer's Delicate Scents to Hair, Launching October 30 in Limited Quantities

Maison Lexia is releasing a limited-quantity "Perfumed Hair Oil" in two signature fragrances on October 30, 2026, letting the brand's popular scents wrap hair in a light, everyday way while 13 plant-derived oils care for hair from the inside.

Minami-Kanto Classic's Last Unbeaten Triple Crown Horse, Mick Fire, Retires

Mick Fire, the last horse to sweep the Minami-Kanto Classic Triple Crown undefeated, retires from racing after his July 22 start in the Santa Anita Trophy. A retirement ceremony will be held at Oi Racecourse on October 7.

New Playable Awakened Form Mouchette Joins Morimens, Plus Launch Campaigns and Character Giveaways

AltPlus has added a new playable Awakened Form, Mouchette, voiced by Ikumi Hasegawa, to the card RPG Morimens starting September 3, 2026, bringing a new event, pickup summons, and launch campaigns that include a chance to receive SSR Mouchette for free.

Negative Happy's 2nd MV Trading Glitter Can Badges and More Now Available for Pre-Order at AMNIBUS

arma bianca has opened pre-orders for thirteen new Negative Happy items inspired by the 2nd MV, including trading glitter can badges, photo cards, apparel, and more, at the anime and manga merchandise store AMNIBUS.

TV Anime "Princess Lover!" Online Lottery Launches via Kujibikido

An online lottery for TV anime "Princess Lover!" launches on Kujibikido on September 10, featuring a fabric poster, tapestries, an acrylic panel, acrylic keychains, and can badges based on the series' artwork, priced at 770 yen per draw.

Promise of Wizard x Bull Pulu Tapioca Drink Shop Collaboration Goods Go on Sale September 25

A Promise of Wizard collaboration is coming to Bull Pulu tapioca drink shops and the GK Store online shop from September 25, 2026, with trading can badges, acrylic stands, keychains, cards, stickers, and a tote bag themed around the wizards in Bull Pulu-colored diner outfits.

Promise of Wizard x Bull Pulu Tapioca Drink Shop Collaboration Starts September 25

A limited Promise of Wizard collaboration campaign is coming to Bull Pulu tapioca drink shops from September 25 to October 18, 2026, featuring collaboration menus, original goods, and a special in-app login bonus.

Revlon's ColorStay Overtime Lip Color Goes Permanent With a New Cacao Brown Shade

Revlon adds a deep, grown-up cacao brown to its 2-in-1 ColorStay Overtime Lip Color, making all six shades a permanent lineup from September 17, 2026, with color that resists fading for up to 16 hours.

Sankaku Head and Village Vanguard Team Up for New Collaboration Merchandise

Manga artist Sankaku Head and Village Vanguard have launched a limited collaboration merchandise line featuring original character Sankaku-chan, with pre-orders open online from September 3 through September 20, 2026.

Sega Lucky Kuji "Tim Burton's The Nightmare Before Christmas" Arrives at Lawson and Ministop

A no-miss lottery featuring Jack Skellington launches on September 4, 2026, with prizes including a large figure about 30cm tall, a coffin-shaped tote bag, and character mugs.

Seven Knights Re:BIRTH Adds New Legendary Character Hayeon in September's Major Update

Seven Knights Re:BIRTH has rolled out a major September update adding new legendary character Hayeon and an awakening for Velika, alongside a new PvE mode, revamped stage systems, and the game's official launch on the Samsung Galaxy Store.

Sticky Monster Lab's SML Star Wars Standard-Size Figures Return for Pre-Order on September 4

The four standard-size figures from the first wave of Sticky Monster Lab's SML Star Wars series are back by popular demand, featuring finer sculpting and paintwork, dedicated lightsabers and stands, and LED lighting gimmicks, with pre-orders opening September 4, 2026.

Snow Peak's "TAKIBI Denim" Series Gets New Fall/Winter 2026 Models on September 4

Snow Peak's "TAKIBI Denim" series adds new fall/winter 2026 models on September 4 at its directly managed stores and online store, offering a flame-retardant denim jacket, pullover, and pants in black and indigo that develop natural fading and texture change with wear.

Skater's New Star Wars Die-Cut Lunch Bags Feature Grogu and Wicket, On Sale September 3rd

Skater is releasing two new Die-Cut Lunch Bags shaped after Star Wars characters Grogu and Wicket, each priced at 3,300 yen and available from September 3rd at its official online shop and retailers nationwide.

Super Takoyaki Battle Now Available for Pre-Order on Nintendo Switch and Steam

SAT-BOX has opened pre-orders for Super Takoyaki Battle, a takoyaki-making action game for Nintendo Switch and Steam where up to four players can battle it out to cook the most takoyaki.

Tamano Ascend Distillery Releases New Whisky 拓駈 (Hiraku) 2026 SUMMER EDITION 双夏 (Soka) – On Sale From September 6

Fukushima's Tamano Ascend Distillery releases 拓駈 (Hiraku) 2026 SUMMER EDITION 双夏 (Soka) on September 6, a bourbon-cask-driven whisky blended from new-make spirit that has aged through two summers under the distillery's "whisky grown from the soil" concept.

WIND BREAKER Characters Join Tokyo Revengers UNLIMITED in New Crossover Event

Tokyo Revengers UNLIMITED has launched a collaboration event with TV anime WIND BREAKER, bringing Haruka Sakura and Akihiko Nirei into the game as battle characters through a limited-time gacha, alongside a training campaign and in-game story content running through October 1, 2026.

Tommy Hilfiger Welcomes JISOO to a New York World Set at The Plaza Hotel for Its 2026 Fall Campaign

Tommy Hilfiger's 2026 Fall campaign, themed "Only in New York," casts global brand ambassador JISOO as a guest at The Plaza Hotel, bringing her own style to the brand's Classic American Cool aesthetic alongside a cast that includes Travis Kelce, Gigi Hadid, and Peggy Gou.

TREE HOTEL NIKKA Komono Launches New Room-Stay Plan for Families From ¥28,000

TREE HOTEL NIKKA Komono in Mie Prefecture has added a new "room-stay" option alongside its tree house and tent stays, with three family rooms from ¥28,000 per room, a kids' space open until 9:00 PM, and BBQ left as an optional add-on rather than built into the price.

Uesugi-kun Wants to Quit Being a Girl Online Lottery Launches at Vivid Kuji

Vivid Kuji has launched a new online lottery for Uesugi-kun Wants to Quit Being a Girl, featuring an array of cute character items and a bonus clear card sticker for larger purchases.

UGG Reimagines Its Iconic Styles With Rock-Climbing-Inspired Function in New Outpost Collection

Waterproof suede and a rugged grip outsole bring functional design to two beloved UGG silhouettes

WELLAGE × Hello Kitty Japan-Exclusive Collaboration Launches September 1, Featuring Popular Hyaluronic Acid Serum and Mask in Limited Designs

Korean skincare brand WELLAGE is teaming up with Sanrio's Hello Kitty for two Japan-exclusive items, a hyaluronic acid serum and a sheet mask, dressed in limited-edition Hello Kitty and Tiny Chum packaging, rolling out from September 1, 2026.

Whisky Omikuji Series 155 Launches with 466 Slots as Yamazaki 18 Years Old Returns as Top Prize

Tachibana E Shuhan has launched the 155th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.

100 Girlfriends Puzzle Game Launches Pajama Party Karane Inda Pickup Gacha and Let's Pajama Party Part 1 Event

The mobile puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has launched a new Pajama Party pickup gacha for Karane Inda alongside the first Let's Pajama Party event.

Arknights: Endfield New Version "Dreamscape of Wind and Snow" Goes Live Today, 再旅者 Typhoeus Debuts With Free ★5 Operator Event

GRYPHLINE has launched the new version "Dreamscape of Wind and Snow" for Arknights: Endfield today, introducing the new ★6 operator Typhoeus, opening the new area "雪松林," and announcing a distribution event for the new ★5 heavy defense operator "プチエナ."

Bungo Stray Dogs Anime Teams Up with ZOZOTOWN for Limited Merchandise Featuring New Character Illustrations

Anime Bungo Stray Dogs is collaborating with ZOZOTOWN on a limited seven-item lineup featuring newly drawn illustrations by artist OkiCha, open for pre-order exclusively on ZOZOTOWN from September 9, 2026.

Capcom TV!! Previews Onimusha: Way of the Sword Ahead of September 4 Release, Airing September 3 at 8:00 PM

Capcom TV!! airs a special preview of Onimusha: Way of the Sword on September 3, 2026 at 8:00 PM, the night before its September 4 release, featuring early gameplay, a boss battle, and an appearance by the development team, plus a QUO Card Pay giveaway.

Captain Tsubasa: Dream Team Launches Limited-Time Collaboration With ZOIDS

Mobile soccer sim Captain Tsubasa: Dream Team is running a limited-time collaboration with the ZOIDS Real Moving Kit toy line, pairing players with ZOIDS units in new gacha characters, campaigns, and login bonuses.

Filmarks Culture Wear Launches Official Swallowtail Butterfly Apparel Collection for the Film's 30th-Anniversary 4K Remaster

Filmarks Culture Wear is releasing an official Swallowtail Butterfly apparel collection — T-shirts, a magnet set, and a blanket — through pre-order starting September 4, timed to the 30th-anniversary release of the film's 4K remaster.

Fukuya Character Kuji "Gaspard and Lisa FRUITS" Starting September 26

Fukuya Co., Ltd. will launch a no-losing in-store lottery featuring fruit-themed Gaspard and Lisa merchandise at hobby shops and bookstores starting September 26, 2026.

Hello Kitty × unify Mini Shoulder Bag Restocked After Selling Out, in Light Gray and Navy

unify's Hello Kitty mini pochette has returned to stock after selling out, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and a 2-way design that switches between a shoulder bag and a mini tote.

IDOLiSH7 Members Don Delivery-Worker-Style Costumes for New Goods Exclusive to Japan Post Online Shop

A new lineup of IDOLiSH7 merchandise features original delivery-worker-style costumes created just for the project, including a framed stamp set, acrylic stand, keychain, badges, and stickers, with preorders opening September 7, 2026 on the Japan Post Online Shop.

Prime 1 Studio Unveils a 1/15 Scale Carnotaurus Statue from Jurassic World: Fallen Kingdom

PRIME 1 STATUE has released a 1/15 scale Legacy Museum Collection statue of the Carnotaurus from Jurassic World: Fallen Kingdom. Pre-orders opened on September 2, with the statue scheduled to ship between January and April 2028.

Love Live! x Station Memories! Series Collaboration Campaign Coming October 2026

Mobile Factory's location-based game series Station Memories! is holding a collaboration campaign with Love Live! from October 2 through October 31, 2026, featuring a collaboration gacha and a point-based access event.

NuiPal Plushies Join Puella Magi Madoka Magica the Movie -Walpurgisnacht: Rising-

A new NuiPal plush line brings all five magical girls from Puella Magi Madoka Magica the Movie -Walpurgisnacht: Rising- to palm-sized, boa-soft form, with pre-orders now open ahead of a planned January 2026 release.

Physical Edition of 'Moonlighter 2: The Endless Vault' Announced for PlayStation®5 and Nintendo Switch™ 2

Sega will release physical PlayStation®5 and Nintendo Switch™ 2 versions of 'Moonlighter 2: The Endless Vault' — Digital Sun's action RPG with shop-management elements — in Japan on Thursday, December 10, 2026, through a co-publishing partnership with UK publisher Silver Lining Interactive.

New Balance Launches "983," a Lifestyle Sneaker Inspired by 2000s Performance Running Design

New Balance introduces "983," a lifestyle sneaker reinterpreting 2000s performance running shoes with a sculptural, refined silhouette. It arrives October 1st at New Balance stores, the official online store, and other retailers.

7-Eleven Celebrates Pompompurin's 30th Anniversary with Collab Sweets, Goods, and Lottery Campaigns

Seven-Eleven Japan marks Pompompurin's 30th debut anniversary and back-to-back Sanrio Character Ranking win with a nationwide fair featuring three original sweets, limited-edition goods, and multiple sticker and lottery campaigns starting September 8.

SteelSeries Arctis GameBuds Add New Yuzu and Matcha Colors With More Stable Wireless Connection

SteelSeries is adding two new colors, Yuzu and Matcha, to its Arctis GameBuds wireless earbuds, alongside a firmware update that improves 2.4GHz wireless connection stability. The new colors roll out from September 11, 2026 at electronics retailers, Amazon.co.jp, and Rakuten Ichiba nationwide.

Sugar Doll Launches American Diner-Themed Premium Gacha "HAPPY SWEET DINER"

Sugar Doll, the dress-up and raising game available on the App Store and Google Play, has launched a new American diner-themed premium gacha "HAPPY SWEET DINER" starting September 2, 2026, along with a limited-time background pack.

Summoners War: Sky Arena Launches Sky Fever Season 2026 With an Upgraded Lineup of Growth-Support Events

Summoners War: Sky Arena has kicked off its annual Sky Fever Season 2026, running through October 25 with five Fever Token-based events offering monster selection, rune crafting, and other rewards to support summoner growth.

The Alchemist Code: Port Masters Opens Pre-Registration for New Game

Pre-registration has opened for The Alchemist Code: Port Masters, a new game based on The Alchemist Code, with a campaign offering in-game rewards tied to the number of sign-ups.

Weekly TV Guide's October 16 Issue Teams Up with Bungo Stray Dogs Wan! 2, Revealing Original Card Designs

The October 16, 2026 issue of Weekly TV Guide is running a special collaboration with the anime Bungo Stray Dogs Wan! 2, including an Animate mail-order bonus of original character cards.

WIND BREAKER NuiPal Animate Limited Selection Set with Drawstring Pouch and Plush Stand Now Available for Pre-Order

A WIND BREAKER NuiPal Animate Limited Selection exclusive set featuring six characters, complete with an original drawstring pouch and plush stand, is now available for pre-order at Animate stores and the Animate Online Shop, with release scheduled for December 25, 2026.

New "Akagi" Perfumes for Shigeru Akagi and Iwao Washizu Debut at Pop-Up Store

Three eau de toilette fragrances inspired by the manga and anime characters Shigeru Akagi and Iwao Washizu will go on presale from September 19, 2026, at the "Akagi 28th Death Anniversary" Fukumoto World pop-up store, ahead of a later online release.

New Mahiru Shiina Perfumes and Merchandise from The Angel Next Door Spoils Me Rotten Season 2 Arrive in "School Uniform" and "Fishtail Dress" Versions

FAIRYTAIL Co., Ltd. is releasing new perfumes and original merchandise featuring newly drawn illustrations of Mahiru Shiina from TV anime The Angel Next Door Spoils Me Rotten Season 2, available in "school uniform" and "fishtail dress" versions, with sales starting August 31, 2026.

Jinshi from The Apothecary Diaries Joins Nendoroid Doll Lineup, Pre-Orders Open at AmiAmi

Good Smile Company releases a Nendoroid Doll figure of Jinshi from The Apothecary Diaries in his familiar attire, now available for pre-order through hobby retailer AmiAmi at ¥9,200 (tax included), with a planned release in March 2027.

This Autumn, Try Daifuku Instead of Dango for Tsukimi — Benzaiten's New "Dried Persimmon Butter Daifuku"

Benzaiten's new "Dried Persimmon Butter Daifuku," on sale from September 1, 2026, layers the concentrated sweetness of dried persimmon with a butter and mascarpone cream and sweet red bean paste, blending Japanese and Western ingredients into a rich, smooth wagashi meant to be paired with wine as well as tea.

Buffer Launches "Fast Times at Ridgemont High" Collection on September 5

Buffer, the HUMAN MADE-produced brand led by creative director Tetsu Nishiyama, releases a five-style drop on September 5, 2026 — three graphics based on the 1982 film "Fast Times at Ridgemont High" plus two Buffer original items — at Buffer Store and online.

Chibi Maruko-chan's Classmates Reunite as Squishy Plush Capsule Toys

Qualia Co., Ltd. is rolling out "Chibi Maruko-chan Plush Toys" at capsule toy corners nationwide, featuring five soft, squishy characters from Class 3-4 — Maruko, Tamachan, Fujiki, Nagasawa, and Hanawa.

Chiikawa and Hachiware Become Face-Shaped Chocolate Lollipops

Fujiya's new "Anime Chiikawa Pero Pero Choco" turns the faces of popular characters Chiikawa and Hachiware into stick chocolates, each paired with six collectible backing card designs, arriving nationwide on September 8.

Disney Sparklink Stars Content Prints Now Available at Seven-Eleven Multi-Copy Machines

Seven-Eleven Japan is offering Disney Sparklink Stars content prints, featuring 15 character visual designs, at multi-copy machines nationwide from September 1 to September 30, 2026.

ENFÖLD Unveils 2027 Spring/Summer Collection Inspired by Architecture at Rakuten Fashion Week

ENFÖLD presented its 2027 Spring and Summer collection, themed "WRAPPING STRUCTURE," at Rakuten Fashion Week, translating the hidden framework and layered materials of architecture into sculptural silhouettes. The show also featured drawings by graphic designer 山口崇太, a footwear collaboration with goyemon, and makeup by NARS.

Fable England's "Orla" Collection Ushers In a Bountiful Autumn as Divine Nature's Second Chapter

British lifestyle brand Fable England launches its "Orla" collection on September 1, the second chapter of the 2026 autumn/winter "Divine Nature" line, bringing warmth and soft femininity to bags, scarves, and jewelry.

Ferragamo Unveils New "Ferragamo Cara Bag" Leather Goods Collection

Ferragamo is launching a new leather goods collection, the "Ferragamo Cara Bag," pairing sculptural design with the maison's Italian craftsmanship and its signature Gancini closure.

Panty and Stocking Get Angel Ver. figma Figures From New PANTY & STOCKING with GARTERBELT, Pre-Orders Open at Amiami

Amiami is now taking pre-orders for figma figures of Panty and Stocking from New PANTY & STOCKING with GARTERBELT in angel costumes. The two-figure set has a reference price of ¥19,500 (tax included) with a release scheduled for July 2027, and each figure is also available individually.

Gakuen Idolmaster's Saki Hanami Gets a 1/7 Scale Figure in Her Iris After the Rain Pre-Training Ver., Now on Pre-order at AmiAmi

A 1/7 scale completed figure of Saki Hanami from Gakuen Idolmaster, shown in her pre-training look from Iris After the Rain, is now available for pre-order at AmiAmi. Produced by MiraiMira, the figure is priced at ¥22,000 (tax included) with a scheduled release in April 2027.

Goto no Tsubaki Launches Camellia Cleansing Oil, Built From 15 Years of Camellia Leaf Research

Goto no Tsubaki, the natural skincare brand from the camellias of Nagasaki's Goto Islands, launches its Camellia Cleansing Oil (110mL, ¥1,980 tax included) on September 1, 2026 — an oil built to lift away blackheads in adult pores and stubborn makeup while leaving skin moisturized.

Goto Tsubaki Distillery Releases Second Miroco Machiko Collaboration Gin "GOTOGIN Yurameku Katachi — Tsubaki no Kara"

Goto Tsubaki Distillery is releasing a limited quantity of "GOTOGIN Yurameku Katachi — Tsubaki no Kara," the second gin in its collaboration series with Amami Oshima-based painter and picture-book author Miroco Machiko, from September 28, 2026.

New ADV Game "Grisaia no Shin Kajitsu -Shuuketsu no Hyakka-" Set for 2027 Release, Marking the Grisaia Series' 15th Anniversary